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Digital Marketing Industry Organization SEMPO Re-Elects ethology's Mike Corak to Second Term on Its National Board of Directors

Executive Vice President Corak Joins 12 Other Digital Marketing Executives From Around the Nation to Further Organization's Initiatives

SCOTTSDALE, AZ -- (Marketwired) -- 03/18/14 -- Continuing its engagement and leadership in the digital marketing ecosystem, ethology today announced its Executive Vice President of Strategy Mike Corak has been re-elected to a second term on the national board of directors of the non-profit digital marketing industry organization SEMPO. Joining 12 other digital marketing executives from around the nation, Corak will serve during SEMPO's 2014-2016 term, effective immediately.

Ethology specializes in consumer focused digital strategic planning, integration, search, social, content strategy and marketing and is a portfolio company of Tallwave.

"I have been a member of teams that have achieved great success in the search industry winning a variety of awards including being named top search provider by Forrester, but my proudest achievement has come from participating on the SEMPO Board," said Corak. "The talent, vision and energy of this organization's leadership are what make this group such a valuable industry resource and thought leader."

Corak is a current Executive SEMPO board member holding the position of Treasurer where he has overseen the solidification of the SEMPO budget, participating directly in cost cutting exercises, revenue growth plans, and expense reallocation. At ethology, Corak enjoys diving into audience research and data, and developing integrated digital marketing programs that produce leading results.

A +15 year digital veteran, and prior to ethology, Mike served as the Director of Interactive Services, Strategy at Mighty Interactive/Off Madison Avenue, under the tutelage of noteworthy social media consultant Jay Baer, and held the position of Senior Strategic Planner at iCrossing. Mike's notable client experience includes partnerships with FedEx, Nike, Disney, Coca-Cola, Farmers Insurance, ConocoPhillips, Fujitsu, and ConAgra Foods.

Mike is a frequent speaker, content contributor, and search proponent, featured in webinars and events with Econsultancy, Digital Marketing Depot, DigiDay the DMA, Forrester, SEMPDX, Integrated Marketing Week and others.

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO activities center on Education, Networking, and Research. To support SEMPO's educational mission, the board and volunteers provide a series of webinars, Chats with Industry Experts, discounts to industry conferences and training, and a variety of other learning resources.

Please join ethology's conversation online at Facebook: https://www.facebook.com/ethology & Twitter: @ethology @MikeCorak using hashtag #ethology and #SEMPO.

About ethology
Ethology is the integrated digital marketing agency for evolving consumer brands, and a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. The ethology team has expertise in research, strategy, planning, organic and paid search, display and social media, email marketing, content strategy, analytics, web development and creative design. The digital agency services large Fortune 500 and mid-size brands in travel and hospitality, consumer retail, ecommerce, finance and banking, telecommunication, consumer package goods, insurance, entertainment and healthcare industries. For more information on ethology, please visit ethology.com.

Company Contact:
Paul Borselli
VP, Marketing
ethology
[email protected]
Mobile: 425-681-1117

Media Contact:
Linda Capcara
TechTHiNQ
[email protected]
Mobile: 480-229-7090

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