|By Business Wire||
|March 18, 2014 02:26 PM EDT||
Since developing the concept for DRYWORLD in early 2010, business partners Matt Weingart and Brian McKenzie have set the bar for innovation with their first product DRYFEET.
DRYFEET, adidas Prime Knit FS & Nike Magista. (Photo: Business Wire)
Today, the cutting edge product continues to deliver what the name suggests and much more:
- Its slip-on design pulls on over your favorite soccer, football or rugby boots
- Keeps athletes’ feet dry when it’s wet, warm when it’s cold
- Increased ball control
- Provides excellent compression around the whole foot
The two local Victoria athletes turned businessmen recently brought DRYFEET to the global marketplace, and are now going to battle with their fiercest competition yet.
“With two other big brands - Nike and Adidas – entering our space, we are just as easily going to enter theirs,” says McKenzie. “As actual customers of these companies growing up we recognize their strengths and weaknesses, which gives us a tremendous advantage on them. We welcome their challenge – always.”
The Canadian Sport Institute – SPIN – conducted independent testing for DRYWORLD. With findings that impressed all involved in the project and a huge consumer base, Weingart and McKenzie jumped headfirst into the world market.
As soon as DRYFEET was validated in the SPIN lab, the duo took the product on a 26-month athlete and public trial by fire, travelling from the shores of New Zealand to the coast of Ireland and everywhere in between.
Building on the international buzz, Weingart and McKenzie created a viral video. HOW TO PUT DRYFEET ON was viewed in 110 different countries – an aggressive ad campaign titled ONE OF THESE THINGS IS NOT LIKE THE OTHER.
The campaign, referred to as paradigm shifting, reached 40 million people over a six-month period, catching the attention of Nike and Adidas, among others.
“Any time another brand of that magnitude enters the market with a competing product, it creates even more excitement around the technology we own,” says Weingart.
DRYFEET, adidas Prime Knit FS & Nike Magista
With first-mover advantage in the Performance Footgear category created by DRYWORLD – including celebrity athlete endorsements from 16 world class athletes in rugby, soccer, CFL, NFL, fitness, boxing and MMA – DRYWORLD is poised to explode globally in 2014.
“I’ve been rocking my DRYFEET all last season and the start of pre-season this year. They make me play to the best of my ability no matter the conditions,” says BC Lions fullback Rolly Lumbala. “I’ve also had the privilege of being involved in the testing of the upcoming products and they are just as revolutionary.”
Having brought this highly engineered invention successfully to market in just over 2 years, DRYFEET is just the beginning for DRYWORLD Industries. With a full line of athletic products scheduled for release in 2014, Weingart and McKenzie find themselves in the midst of a capital raise to further spur along their innovations.
“The core of DRYWORLD's innovation is just that—staying DRY,” adds Weingart. “We’ve developed a full line of groundbreaking products based around this core. While R&D is still under lock and key, athletes should know there will soon be gear available to them that will create a major shift in the development of products in the sporting goods world.”
A battle for the ages has begun.
About DRYWORLD INDUSTRIES
DRYWORLD INDUSTRIES http://dryworldindustries.com is based in Victoria, B.C. Co-founders Matt Weingart and Brian McKenzie are seasoned lifelong rugby players who competed at the highest levels of their sport in all kinds of wet, sloppy and cold weather. All DRYWORLD products are designed by athletes and are independently lab tested by Sport Innovation Centre (SPIN), a division of the Canadian Sport Institute. DRYFEET is ready and available for sale online here BUY DRYFEET.
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
Sep. 29, 2016 09:45 PM EDT Reads: 3,121
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 29, 2016 08:45 PM EDT Reads: 2,204
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Sep. 29, 2016 08:45 PM EDT Reads: 1,543
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Sep. 29, 2016 06:15 PM EDT Reads: 3,676
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Sep. 29, 2016 06:00 PM EDT Reads: 1,536
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 29, 2016 05:15 PM EDT Reads: 2,854
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Sep. 29, 2016 05:15 PM EDT Reads: 1,581
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Sep. 29, 2016 04:45 PM EDT Reads: 2,789
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 29, 2016 04:45 PM EDT Reads: 3,439
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 29, 2016 04:30 PM EDT Reads: 1,341
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 29, 2016 04:30 PM EDT Reads: 1,957
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Sep. 29, 2016 04:00 PM EDT Reads: 479
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Sep. 29, 2016 04:00 PM EDT Reads: 2,396
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Sep. 29, 2016 03:30 PM EDT Reads: 1,627
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Sep. 29, 2016 03:30 PM EDT Reads: 2,552