|By Business Wire||
|March 18, 2014 02:26 PM EDT||
Since developing the concept for DRYWORLD in early 2010, business partners Matt Weingart and Brian McKenzie have set the bar for innovation with their first product DRYFEET.
DRYFEET, adidas Prime Knit FS & Nike Magista. (Photo: Business Wire)
Today, the cutting edge product continues to deliver what the name suggests and much more:
- Its slip-on design pulls on over your favorite soccer, football or rugby boots
- Keeps athletes’ feet dry when it’s wet, warm when it’s cold
- Increased ball control
- Provides excellent compression around the whole foot
The two local Victoria athletes turned businessmen recently brought DRYFEET to the global marketplace, and are now going to battle with their fiercest competition yet.
“With two other big brands - Nike and Adidas – entering our space, we are just as easily going to enter theirs,” says McKenzie. “As actual customers of these companies growing up we recognize their strengths and weaknesses, which gives us a tremendous advantage on them. We welcome their challenge – always.”
The Canadian Sport Institute – SPIN – conducted independent testing for DRYWORLD. With findings that impressed all involved in the project and a huge consumer base, Weingart and McKenzie jumped headfirst into the world market.
As soon as DRYFEET was validated in the SPIN lab, the duo took the product on a 26-month athlete and public trial by fire, travelling from the shores of New Zealand to the coast of Ireland and everywhere in between.
Building on the international buzz, Weingart and McKenzie created a viral video. HOW TO PUT DRYFEET ON was viewed in 110 different countries – an aggressive ad campaign titled ONE OF THESE THINGS IS NOT LIKE THE OTHER.
The campaign, referred to as paradigm shifting, reached 40 million people over a six-month period, catching the attention of Nike and Adidas, among others.
“Any time another brand of that magnitude enters the market with a competing product, it creates even more excitement around the technology we own,” says Weingart.
DRYFEET, adidas Prime Knit FS & Nike Magista
With first-mover advantage in the Performance Footgear category created by DRYWORLD – including celebrity athlete endorsements from 16 world class athletes in rugby, soccer, CFL, NFL, fitness, boxing and MMA – DRYWORLD is poised to explode globally in 2014.
“I’ve been rocking my DRYFEET all last season and the start of pre-season this year. They make me play to the best of my ability no matter the conditions,” says BC Lions fullback Rolly Lumbala. “I’ve also had the privilege of being involved in the testing of the upcoming products and they are just as revolutionary.”
Having brought this highly engineered invention successfully to market in just over 2 years, DRYFEET is just the beginning for DRYWORLD Industries. With a full line of athletic products scheduled for release in 2014, Weingart and McKenzie find themselves in the midst of a capital raise to further spur along their innovations.
“The core of DRYWORLD's innovation is just that—staying DRY,” adds Weingart. “We’ve developed a full line of groundbreaking products based around this core. While R&D is still under lock and key, athletes should know there will soon be gear available to them that will create a major shift in the development of products in the sporting goods world.”
A battle for the ages has begun.
About DRYWORLD INDUSTRIES
DRYWORLD INDUSTRIES http://dryworldindustries.com is based in Victoria, B.C. Co-founders Matt Weingart and Brian McKenzie are seasoned lifelong rugby players who competed at the highest levels of their sport in all kinds of wet, sloppy and cold weather. All DRYWORLD products are designed by athletes and are independently lab tested by Sport Innovation Centre (SPIN), a division of the Canadian Sport Institute. DRYFEET is ready and available for sale online here BUY DRYFEET.
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
Oct. 5, 2015 07:45 PM EDT Reads: 159
SYS-CON Events announced today that Logz.io has been named a "Bronze Sponsor" of SYS-CON's @DevOpsSummit Silicon Valley, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Logz.io provides open-source software ELK turned into a log analytics platform that is simple, infinitely- scalable, highly available, and secure.
Oct. 5, 2015 07:30 PM EDT Reads: 837
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Oct. 5, 2015 07:15 PM EDT Reads: 655
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
Oct. 5, 2015 07:00 PM EDT Reads: 193
Today, we are in the middle of a paradigm shift as we move from managing applications on VMs and containers to embracing everything that the cloud and XaaS (Everything as a Service) has to offer. In his session at 17th Cloud Expo, Kevin Hoffman, Advisory Solutions Architect at Pivotal Cloud Foundry, will provide an overview of 12-factor apps and migrating enterprise apps to the cloud. Kevin Hoffman is an Advisory Solutions Architect for Pivotal Cloud Foundry, and has spent the past 20 years b...
Oct. 5, 2015 06:45 PM EDT Reads: 681
DevOps delivers remarkable results. But does it help all of IT? Can traditional ‘mode 1’ IT benefit as much as innovative ‘mode 2’? How about the rest of your business? Or have you just shifted your bottleneck? And if so, what can you do about it? Improving dev and ops is necessary, but not sufficient. It often just shifts the burden sideways (e.g., to PMs, SQA, InfoSec, DBAs, NOC, etc.), upstream (to the PMO, Controller, Business Liaison, etc.), or downstream (to TechPubs, Service Desk, Traini...
Oct. 5, 2015 04:00 PM EDT Reads: 684
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Oct. 5, 2015 04:00 PM EDT Reads: 734
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innov...
Oct. 5, 2015 03:30 PM EDT Reads: 106
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text...
Oct. 5, 2015 01:15 PM EDT Reads: 157
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Oct. 5, 2015 01:00 PM EDT Reads: 718
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
Oct. 5, 2015 12:00 PM EDT Reads: 569
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
Oct. 5, 2015 12:00 PM EDT Reads: 2,360
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated a...
Oct. 5, 2015 12:00 PM EDT Reads: 414
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 5, 2015 11:45 AM EDT Reads: 442
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...
Oct. 5, 2015 11:30 AM EDT Reads: 428