|By PR Newswire||
|March 18, 2014 02:45 PM EDT||
SARANAC LAKE, N.Y., March 18, 2014 /PRNewswire/ -- Blue Line Design & Apparel is a new active lifestyle company offering outdoor enthusiasts eco-conscious products.
Based in Saranac Lake, NY, BLD launched in January with a spring/summer line of organic cotton t-shirts made in New York and Pennsylvania. Because the company believes in buying and sourcing local products as much as possible, BLD uses American-grown or fair trade imported organic cotton, and partners with two New York State companies to manufacture and silk-screen its t-shirts.
Founder Ben Chamberlain conceived BLD during a winter summit of Phelps Mountain. "In all the years I've spent in the Adirondacks, I couldn't find one t-shirt with a cool design, or that wasn't made overseas," said Chamberlain, an avid Adirondack hiker, paddler, camper and outdoor enthusiast.
Descending Phelps Mountain, "I decided to make my own," said Chamberlain, who studied illustration at Pratt Institute in Manhattan. Chamberlain began sketching initial designs over the Thanksgiving holiday and launched BLD in January, choosing Saranac Lake as its home base.
BLD's business model includes an economic commitment to the Adirondack Park. It has partnered with the Adirondack Mountain Club to give 1% of BLD revenue to ADK to help protect and preserve the Park.
"ADK is proud to partner with an Adirondack entrepreneur who has married the values of economic development with ecological and environmental conservation," said Deb Zack, Director of Membership and Development.
"BLD strives for the lightest carbon footprint possible in all the stages of making a t-shirt. ADK is excited to partner with BLD and is thrilled that BLD has selected ADK to receive 1% of its revenue," Zack said.
BLD's t-shirts include four designs: Paddler, Newt, Trekker and Black Bear, and are offered in Men's, Women's and Youth sizes. The company will introduce additional products, including sweatshirts, hats, and technical clothing this summer and fall. BLD products are available online at the company's website, www.BLDADK.com, and in the following retail outlets:
Adirondack Mountain Club Headquarters
Lake George, NY
Adirondack Mountain Club High Peaks Information Center
Lake Placid, NY
Adirondack Museum Store
Blue Mountain Lake, NY
BLD is offering an introductory $5 discount from purchases made on www.bldadk.com. To celebrate its partnership with BLD, ADK is offering a $5 discount off ADK membership with the purchase a BLD T-shirt on www.bldadk.com.
For more information: Blue Line Design & Apparel website, www.bldadk.com
BLD Facebook page, https://www.facebook.com/pages/Blue-Line-Design-Apparel/270437246449813
BLD on Twitter, https://twitter.com/BLDadk
SOURCE Blue Line Design & Apparel
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