Welcome!

News Feed Item

AdRoll Rolls into Australia

- World's largest retargeting platform opens office in Sydney

SYDNEY, March 18, 2014 /PRNewswire/ -- Today, AdRoll, the world's largest retargeting platform officially opens its regional hub in Sydney to meet strong demand for high performance, transparent marketing solutions.

AdRoll Logo.

The announcement follows a year of unprecedented growth for AdRoll, including 500 percent advertiser growth in Australia and 565 percent overall growth across APAC. With Australian online advertising up more than 19.3 percent year on year[i], AdRoll aims to help marketers collect, analyze and act on their data to drive more profitable campaigns. 

AdRoll's retargeting platform uses powerful technology to help marketers target consumers who have previously interacted with their brand with display ads across the open web, Facebook and Twitter.

To drive the Australian expansion, AdRoll has appointed Australian digital pioneer, Ben Sharp, to the role of Managing Director. Sharp has 15 years' experience building and leading digital media businesses, most recently as General Manager of Vizury. Prior to this, he was the co-founder and Commercial Director of Allure Media and also spent six years at Yahoo!.

Aaron Bell, CEO of AdRoll said: "It's awesome to finally launch in Sydney. Over the past year, we've seen Australia explode into one of the fastest growing markets with strong demand from advertisers and agencies. Establishing a local hub will allow us to provide the best support for our growing Australian customer base. Ben is one of Australia's most experienced digital leaders with deep knowledge of the local landscape and strong relationships with agencies and brands. We're excited to build out the AdRoll organization around him."

The Australian Opportunity

The shift towards e-commerce by Australian retailers combined with high smartphone penetration and the trend towards performance driven marketing means the appetite to create personalized online marketing campaigns continues to grow.

Ben Sharp said: "In an era where Australian businesses are competing in the global marketplace a savvy retargeting strategy is business critical.  Currently there is a limited choice for retargeting in Australia. No other company is able to provide the same solution for SMBs through to enterprise and agencies and for this reason we consider Australia an early battleground for retargeting leadership in APAC."

AdRoll already has a thriving Australian client base, with 500 customers across all verticals including Appliances Online, Beginning Boutique, Clinique AU, MarketHQ, Nitro, Vend and Vistaprint NZ as well as agencies including We Are Balance. 

To accommodate the demand from advertisers AdRoll will employ more than 20 Australian staff across marketing, direct sales, inside sales, account management and back office. The team has taken up residence in the Plaza Building in Australia Square in Sydney. 

Sydney is the second international office for AdRoll following the opening of its European operation in Dublin in October 2013.

What does the AdRoll Platform Provide?

  • Great service through verticalized account management dedicated to maximizing conversions for brands and agencies of all sizes. This has resulted in a 97% customer retention rate
  • Maximum transparency giving advertisers the ability to control all aspects of their program
  • The strongest reach by partnering with 200+ ad networks and exchanges making AdRoll the only full-service retargeting solution with access to Facebook, Twitter, mobile and the web

About AdRoll

AdRoll is the world's largest retargeting platform with over 10,000 active advertisers worldwide. The company's innovative and easy-to-use marketing platform enable brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97 percent customer rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook.

The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit www.adroll.com.

Media Contact
Stephanie Sibal
PR Manager
+1.415.539.1617
stephanie.sibal [at] adroll.com

[i] PricewaterhouseCoopers IAB Online Advertising Expenditure Report

Logo - http://photos.prnewswire.com/prnh/20120711/SF38270LOGO

SOURCE AdRoll

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...