Click here to close now.

Welcome!

News Feed Item

AdRoll Rolls into Australia

- World's largest retargeting platform opens office in Sydney

SYDNEY, March 18, 2014 /PRNewswire/ -- Today, AdRoll, the world's largest retargeting platform officially opens its regional hub in Sydney to meet strong demand for high performance, transparent marketing solutions.

AdRoll Logo.

The announcement follows a year of unprecedented growth for AdRoll, including 500 percent advertiser growth in Australia and 565 percent overall growth across APAC. With Australian online advertising up more than 19.3 percent year on year[i], AdRoll aims to help marketers collect, analyze and act on their data to drive more profitable campaigns. 

AdRoll's retargeting platform uses powerful technology to help marketers target consumers who have previously interacted with their brand with display ads across the open web, Facebook and Twitter.

To drive the Australian expansion, AdRoll has appointed Australian digital pioneer, Ben Sharp, to the role of Managing Director. Sharp has 15 years' experience building and leading digital media businesses, most recently as General Manager of Vizury. Prior to this, he was the co-founder and Commercial Director of Allure Media and also spent six years at Yahoo!.

Aaron Bell, CEO of AdRoll said: "It's awesome to finally launch in Sydney. Over the past year, we've seen Australia explode into one of the fastest growing markets with strong demand from advertisers and agencies. Establishing a local hub will allow us to provide the best support for our growing Australian customer base. Ben is one of Australia's most experienced digital leaders with deep knowledge of the local landscape and strong relationships with agencies and brands. We're excited to build out the AdRoll organization around him."

The Australian Opportunity

The shift towards e-commerce by Australian retailers combined with high smartphone penetration and the trend towards performance driven marketing means the appetite to create personalized online marketing campaigns continues to grow.

Ben Sharp said: "In an era where Australian businesses are competing in the global marketplace a savvy retargeting strategy is business critical.  Currently there is a limited choice for retargeting in Australia. No other company is able to provide the same solution for SMBs through to enterprise and agencies and for this reason we consider Australia an early battleground for retargeting leadership in APAC."

AdRoll already has a thriving Australian client base, with 500 customers across all verticals including Appliances Online, Beginning Boutique, Clinique AU, MarketHQ, Nitro, Vend and Vistaprint NZ as well as agencies including We Are Balance. 

To accommodate the demand from advertisers AdRoll will employ more than 20 Australian staff across marketing, direct sales, inside sales, account management and back office. The team has taken up residence in the Plaza Building in Australia Square in Sydney. 

Sydney is the second international office for AdRoll following the opening of its European operation in Dublin in October 2013.

What does the AdRoll Platform Provide?

  • Great service through verticalized account management dedicated to maximizing conversions for brands and agencies of all sizes. This has resulted in a 97% customer retention rate
  • Maximum transparency giving advertisers the ability to control all aspects of their program
  • The strongest reach by partnering with 200+ ad networks and exchanges making AdRoll the only full-service retargeting solution with access to Facebook, Twitter, mobile and the web

About AdRoll

AdRoll is the world's largest retargeting platform with over 10,000 active advertisers worldwide. The company's innovative and easy-to-use marketing platform enable brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97 percent customer rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook.

The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit www.adroll.com.

Media Contact
Stephanie Sibal
PR Manager
+1.415.539.1617
stephanie.sibal [at] adroll.com

[i] PricewaterhouseCoopers IAB Online Advertising Expenditure Report

Logo - http://photos.prnewswire.com/prnh/20120711/SF38270LOGO

SOURCE AdRoll

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...