Welcome!

News Feed Item

AdRoll Rolls into Australia

- World's largest retargeting platform opens office in Sydney

SYDNEY, March 18, 2014 /PRNewswire/ -- Today, AdRoll, the world's largest retargeting platform officially opens its regional hub in Sydney to meet strong demand for high performance, transparent marketing solutions.

AdRoll Logo.

The announcement follows a year of unprecedented growth for AdRoll, including 500 percent advertiser growth in Australia and 565 percent overall growth across APAC. With Australian online advertising up more than 19.3 percent year on year[i], AdRoll aims to help marketers collect, analyze and act on their data to drive more profitable campaigns. 

AdRoll's retargeting platform uses powerful technology to help marketers target consumers who have previously interacted with their brand with display ads across the open web, Facebook and Twitter.

To drive the Australian expansion, AdRoll has appointed Australian digital pioneer, Ben Sharp, to the role of Managing Director. Sharp has 15 years' experience building and leading digital media businesses, most recently as General Manager of Vizury. Prior to this, he was the co-founder and Commercial Director of Allure Media and also spent six years at Yahoo!.

Aaron Bell, CEO of AdRoll said: "It's awesome to finally launch in Sydney. Over the past year, we've seen Australia explode into one of the fastest growing markets with strong demand from advertisers and agencies. Establishing a local hub will allow us to provide the best support for our growing Australian customer base. Ben is one of Australia's most experienced digital leaders with deep knowledge of the local landscape and strong relationships with agencies and brands. We're excited to build out the AdRoll organization around him."

The Australian Opportunity

The shift towards e-commerce by Australian retailers combined with high smartphone penetration and the trend towards performance driven marketing means the appetite to create personalized online marketing campaigns continues to grow.

Ben Sharp said: "In an era where Australian businesses are competing in the global marketplace a savvy retargeting strategy is business critical.  Currently there is a limited choice for retargeting in Australia. No other company is able to provide the same solution for SMBs through to enterprise and agencies and for this reason we consider Australia an early battleground for retargeting leadership in APAC."

AdRoll already has a thriving Australian client base, with 500 customers across all verticals including Appliances Online, Beginning Boutique, Clinique AU, MarketHQ, Nitro, Vend and Vistaprint NZ as well as agencies including We Are Balance. 

To accommodate the demand from advertisers AdRoll will employ more than 20 Australian staff across marketing, direct sales, inside sales, account management and back office. The team has taken up residence in the Plaza Building in Australia Square in Sydney. 

Sydney is the second international office for AdRoll following the opening of its European operation in Dublin in October 2013.

What does the AdRoll Platform Provide?

  • Great service through verticalized account management dedicated to maximizing conversions for brands and agencies of all sizes. This has resulted in a 97% customer retention rate
  • Maximum transparency giving advertisers the ability to control all aspects of their program
  • The strongest reach by partnering with 200+ ad networks and exchanges making AdRoll the only full-service retargeting solution with access to Facebook, Twitter, mobile and the web

About AdRoll

AdRoll is the world's largest retargeting platform with over 10,000 active advertisers worldwide. The company's innovative and easy-to-use marketing platform enable brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97 percent customer rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook.

The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit www.adroll.com.

Media Contact
Stephanie Sibal
PR Manager
+1.415.539.1617
stephanie.sibal [at] adroll.com

[i] PricewaterhouseCoopers IAB Online Advertising Expenditure Report

Logo - http://photos.prnewswire.com/prnh/20120711/SF38270LOGO

SOURCE AdRoll

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).