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Fast-paced communications evolution leaves many businesses disconnected

The 2014 Business Breakthrough Event explores the changing face of workplace technology and collaboration techniques versus workforce expectations

18 March 2014 - With digital-savvy employees now entering the workplace with clear expectations around mobile capabilities and working practices, many business leaders are failing to keep pace and put the right technology in place to enhance productivity and profitability. In response to these, and other significant changes in the role of technology in the workplace, the inaugural Business Breakthrough Event aims to bring together vendors, resellers, analysts and end users to discuss and explore the impact of unified communications and collaboration tools on today's enterprise.

Hosted by global market research company Wainhouse Research, in partnership with unified communications specialist Imago Group, The Business Breakthrough Event will take place on Thursday 29 May at The Brewery, London, with a sister event taking place in Paris on 3 June. Centred around a strong conference agenda, high profile speakers from industry leaders including Barco, Biamp Systems, PGi, Polycom, Smart Technologies and Vidyo, as well as end user organisations including Neopost and Thomson Reuters, will guide delegates through the changing role of technology and visual communications in the enterprise.

Wayne Mason, event director and head of group products and marketing at Imago Group, comments: "New entrants into today's workplace have grown up with technology and with that comes a certain mind set and expectations. However, despite mobile communications and collaboration tools becoming more commonplace in the business environment, many business leaders are failing to exploit them fully and enable their employees to work more efficiently, and crucially, more cost effectively. The Business Breakthrough Event aims to give end users insight and confidence into the areas of collaboration and video conferencing technologies that are available today to help them achieve these goals."

Andrew W. Davis, senior partner and co-founder at Wainhouse Research, adds: "Our own research has shown the significant role played by mobile technologies and social media interaction - including Skype and Facebook - within the younger workforce. This is leading to a clear divide within the workplace between digital natives and digital immigrants: those who are completely at ease with technology due to the environment in which they've grown up, versus those who have learnt to adapt from what they already know. The Business Breakthrough Event will help businesses close this gap by giving senior executives insight and understanding into how they can benefit from technology and adapt to cultural shifts that are changing the competitive landscape, whilst creating profitability potential for all."

In addition to a strong conference and speaker line-up, the 2014 Business Breakthrough Event, will also feature hands-on exposure to the latest solutions in the areas of video conferencing and unified communications, with an exhibition hall giving attendees the opportunity to meet and speak directly with some of the world's leading technology suppliers and industry experts.

For more information about the event or to register to attend, please visit

- ENDS -

About The Business Breakthrough Event
Founded by Wainhouse Research and Imago Group Plc, The Business Breakthrough Event brings together industry leaders, CIOs and senior business decision makers to explore how conferencing and collaboration products/services are changing the future of the enterprise workplace.

Supported by Barco, Biamp Systems, PGi, Polycom, Smart Technologies and Vidyo, a diverse conference agenda and high profile speakers are supported by an exhibition, showcasing some of the world's leading technology suppliers in the area of conferencing and collaboration.

The 2014 event will take place on 29 May at The Brewery, London. For more information or to book your place, visit:

About Imago Group Plc
Founded in 1991, Imago Group is Europe's largest video solutions distributor, supplying video and audio conferencing, video streaming, internet TV, HD cameras, interactive whiteboards, LCD displays and video projectors. Working with vendors including Polycom, Barco, NEC and Samsung, Imago ensures its customers can maximise the success and profitability of investment in video communications.

With head offices in Berkshire, Imago operates around the world, with established subsidiaries in Belgium, Holland, China, South Africa and Spain. As a result of its overseas sales growth, Imago was recognised in The Sunday Times International Track 200 in 2012, a listing of the UK's fastest-growing international companies.

For more information about Imago, please visit:

About Wainhouse Research
Wainhouse Research, based near Boston, MA, provides insight and intelligence into the global markets for audio, video, and web conferencing, real-time unified communications, and enterprise streaming and webcasting. The company publishes market studies and provides strategic consulting to both industry vendors and end user organizations. Wainhouse Research conferences in the US and Europe provide a forum for the industry and its customers to discuss critical issues for industry growth. For more information please visit

For further information please contact:
Ramandeep Sahota / Niall Mann
Berkeley PR: 0118 909 0909
[email protected]

Source: RealWire

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