|By ACN Newswire||
|March 19, 2014 01:36 AM EDT||
- MediaCom, UM Australia and FCB pick up top honours, winners represent the best media innovation and talent in the region
- Donna Sharp wins coveted Rising Star Award
Singapore, Mar 19, 2014 - (ACN Newswire) - Some of the world's largest brands, agencies and media owners, gathered over two days at the Festival of Media Asia Pacific (FOMAP) to discuss the future of the media industry from 16-18 March 2014. This year's festival was held at the Capella Singapore, bringing together over 600 delegates and 50+ luminary speakers from across the region and the world, to trade ideas and discuss some of the most interesting and pressing issues affecting the media industry today.
Commenting, Charlie Crowe, Founder of Festival of Media and Chairman of C Squared said, "Asia-Pacific continues to be a global hub for media innovation and excellence, and this year's event has been a great success, welcoming some of the region's most pioneering media leaders to the stand to share their own unique perspectives on the challenges and opportunities faced by businesses in the region. Once again the event has proved a hit with delegates, offering up the latest research, fascinating industry case-studies and educated commentary on the industry issues making the headlines, to provide an educational and above all else, enjoyable event."
This year's event was based on the theme 'Agility', focusing on the increasing need for businesses to be nimble and responsive to the constant changing media environment. Highlights from the first day of the event included a session with Professor Jerry Wind, Wharton Future of Advertising Program, and Rose Tsou, Senior Vice-President, Yahoo! APAC, who discussed key findings from a joint industry framework on native advertising. The framework, they explained, provides a path for marketers making use of Native Advertising to increase the effectiveness of their work, without compromising their audience's trust by being fully transparent and proud of the content offered by the brand.
Charlie Crowe, Founder of Festival of Media and Chairman of C Squared joined Steve Mosko, President, Sony Pictures Television to discuss the way that piracy continues to present challenges for the media industry, looking at how the explosion of free video in China could signify the solution. In another session, Scott Lamb, Vice-President International, Buzzfeed, discussed the importance of connecting to the audience when using publishing via social media, emphasising the benefits of humour, relevance and making sure ads are still able to provide some form of entertainment.
This theme was echoed by Scott Donaton, Global Chief Content Officer, UM, who argued that advertisements should aim to encompass their messages in 'stories,' as an effective way of engaging audiences. Storytelling then, explained Scott Donaton, should form the basis of successful media campaigns.
The second day of the Festival kicked off with Peter Vessenes, Founder & CEO, CoinLab and Chairman, Bitcoin Foundation, who addressed the impact of Bitcoin, providing a glimpse at the future of currency, where goods and services are bought virtually and the ways it could reshape the media buying landscape.
Picking up on the Festival theme of 'agility' Shailesh Rao, VP, APAC & Latin America & Emerging Markets, Twitter, joined Damien Cummings, Regional VP & CMO, Philips ASEAN & Pacific, to discuss how brands can create relevant real-time content to meet the demands and engage with empowered digital consumers.
This year's event also played host to five innovative showcase theatre sessions, including a session on multiscreen marketing and the opportunities in Asia presented by Millward Brown, a session from Sizmek entitled 'Putting a social spin on online strategy'; a presentation from Unruly on social video and the science of media sharing, along with a session presented by Warc, highlighting the latest wave of Warc's mobile marketing survey conducted across the region, in association with the Festival of Media Asia Pacific and the Mobile Marketing Association. Havas Media Group APAC also showcased how technology can play a bigger role in increasing social media engagements with the unveiling of the company's new social innovation 'Heartbot' - a machine that turns a set of identified hashtags into generated electricity.
This year's event concluded with a prestigious awards ceremony celebrating the best creative media thinking in Asia Pacific, and a platform to recognize the best work of brands, agencies and media owners in the region.
This year saw entries from 12 countries in the region, being judged by a panel of senior agency heads and global brand marketers, chaired by Andrew Knott, Vice-President - Media and Digital, McDonald's Corporation.
Top winners included MediaCom, which was awarded 'Agency Network of the Year', also picking up a further three awards for its other campaigns across the region, including Best Communications Strategy for its 'Shave or Crave' campaign for Gillette (India), Best Event / Experiential Campaign for its Tasting is Believing Campaign for Coke Zero (Singapore), and The Retail Award for its 'Give Music Generator' for Universal Music Australia (Australia). MediaCom was also highly commended in the Best Entertainment Platform category for 'Westpac - Air Rescue'.
Other top winners included UM Australia, which won The 2014 Agency of the Year award, also scooping Best Entertainment Platform for 'Lambnesia', Best Social Media Strategy for its 'XTL' campaign, and The Creative Use of Media Award for 'Fast Front Pages' campaign. UM Malaysia, was also recognized, winning the Consumer Research Award for 'Smiling is an Act of Charity - LISTERINE Rides on a Cultural Insight', also being highly commended in the Best Use of Technology category, for KFC finding 'Waze' to 'Fast Food'.
Creative agencies also performed well in this year's awards with the likes of Ogilvy & Mather winning Best Engagement Strategy and Leo Burnett winning the Utility / Public Service Award.
Other highlights from the 2014 awards included new category winners MEC which was awarded The Best Launch Campaign, UM Malaysia, which scooped the Consumer Research Award and Match Media which picked up the Data Innovation Award.
Sohu IT and Vivo Xplay were awarded the newly introduced Record-breaking Brand Award, which aims to celebrate and recognize the greatest record-breaking media campaigns of the last 12 months. The new award category, which is launched in collaboration with Guinness World Records, was introduced this year as part of the organization's partnership with the Festival of Media Conference and Awards series.
The 2014 Rising Star Award, in partnership with Starcom MediaVest Group, which rewards the brightest young media talent in Asia. Taking in entries from under 30's media professionals from across the region, five finalists presented live at the event to FOMAP's panel of judges. After much deliberation by the judges, the 2014 award was presented to Business Director Donna Sharp, based in China.
Commenting on the Festival of Media Asia-Pacific Awards, Charlie Crowe, added, "I would like to congratulate all of the winners who put forward a very strong range of entries, demonstrating the high standard of creative media industry talent we have here in Asia Pacific. My congratulations also go out to Donna and the Rising Stars runner-ups who made it very difficult to pick a winner. I would also like to give thanks to the delegates, partners and sponsors for their participation in Festival of Media Asia-Pacific 2014."
Festival of Media Asia-Pacific 2015 will take place from 22-24 March at the Capella, Singapore. For more information on the Festival, please visit http://www.festivalofmedia.com/asia-pacific.
About Festival of Media Asia Pacific
Following a grand success in 2013, the Festival of Media Asia Pacific is returning to Singapore in 2014, from 16 - 18 March at the prestigious Capella Singapore Hotel. The Festival of Media Asia Pacific is the largest gathering of media leaders in Asia Pacific. Our 2014 Conference Agenda will be exploring the theme Agility and will bring to the stage the most agile and forward-thinking leaders. Follow the conversation as it unfolds live on Twitter @FestivalofMedia and don't forget to use the hashtag #FOMA13, or visit www.festivalofmedia.com/asia-pacific.
About C Squared
C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 3 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global; plus the M&M Global Awards and the popular media training course, IMM. The company also owns Cream which has now become the world's largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: http://www.csquared.cc.
Source: Festival of Media Asia Pacific
Anna Goulding / Amala Naravane Rice Communications for the Festival of Media Asia Pacific 2014 Tel: +65 3157 5672 / + 65 3157 5681 Email: [email protected] / [email protected]
Copyright 2014 ACN Newswire. All rights reserved.
CIOs and those charged with running IT Operations are challenged to deliver secure, audited, and reliable compute environments for the applications and data for the business. Behind the scenes these tasks are often accomplished by following onerous time-consuming processes and often the management of these environments and processes will be outsourced to multiple IT service providers. In addition, the division of work is often siloed into traditional "towers" that are not well integrated for cro...
Feb. 9, 2016 06:00 PM EST Reads: 474
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 9, 2016 06:00 PM EST Reads: 358
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 9, 2016 06:00 PM EST Reads: 183
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 9, 2016 05:00 PM EST Reads: 148
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 9, 2016 04:00 PM EST Reads: 222
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 9, 2016 04:00 PM EST Reads: 588
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Feb. 9, 2016 04:00 PM EST Reads: 190
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 9, 2016 03:45 PM EST Reads: 132
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 9, 2016 03:15 PM EST
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 9, 2016 03:00 PM EST Reads: 182
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 9, 2016 03:00 PM EST Reads: 350
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 9, 2016 03:00 PM EST Reads: 163
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Feb. 9, 2016 03:00 PM EST Reads: 293
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
Feb. 9, 2016 03:00 PM EST Reads: 228
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 9, 2016 02:45 PM EST Reads: 189