Welcome!

News Feed Item

How to Stay 'Agile': Key Learnings from Festival of Media Asia-Pacific 2014



- MediaCom, UM Australia and FCB pick up top honours, winners represent the best media innovation and talent in the region
- Donna Sharp wins coveted Rising Star Award


Singapore, Mar 19, 2014 - (ACN Newswire) - Some of the world's largest brands, agencies and media owners, gathered over two days at the Festival of Media Asia Pacific (FOMAP) to discuss the future of the media industry from 16-18 March 2014. This year's festival was held at the Capella Singapore, bringing together over 600 delegates and 50+ luminary speakers from across the region and the world, to trade ideas and discuss some of the most interesting and pressing issues affecting the media industry today.

Commenting, Charlie Crowe, Founder of Festival of Media and Chairman of C Squared said, "Asia-Pacific continues to be a global hub for media innovation and excellence, and this year's event has been a great success, welcoming some of the region's most pioneering media leaders to the stand to share their own unique perspectives on the challenges and opportunities faced by businesses in the region. Once again the event has proved a hit with delegates, offering up the latest research, fascinating industry case-studies and educated commentary on the industry issues making the headlines, to provide an educational and above all else, enjoyable event."

This year's event was based on the theme 'Agility', focusing on the increasing need for businesses to be nimble and responsive to the constant changing media environment. Highlights from the first day of the event included a session with Professor Jerry Wind, Wharton Future of Advertising Program, and Rose Tsou, Senior Vice-President, Yahoo! APAC, who discussed key findings from a joint industry framework on native advertising. The framework, they explained, provides a path for marketers making use of Native Advertising to increase the effectiveness of their work, without compromising their audience's trust by being fully transparent and proud of the content offered by the brand.

Charlie Crowe, Founder of Festival of Media and Chairman of C Squared joined Steve Mosko, President, Sony Pictures Television to discuss the way that piracy continues to present challenges for the media industry, looking at how the explosion of free video in China could signify the solution. In another session, Scott Lamb, Vice-President International, Buzzfeed, discussed the importance of connecting to the audience when using publishing via social media, emphasising the benefits of humour, relevance and making sure ads are still able to provide some form of entertainment.

This theme was echoed by Scott Donaton, Global Chief Content Officer, UM, who argued that advertisements should aim to encompass their messages in 'stories,' as an effective way of engaging audiences. Storytelling then, explained Scott Donaton, should form the basis of successful media campaigns.

The second day of the Festival kicked off with Peter Vessenes, Founder & CEO, CoinLab and Chairman, Bitcoin Foundation, who addressed the impact of Bitcoin, providing a glimpse at the future of currency, where goods and services are bought virtually and the ways it could reshape the media buying landscape.

Picking up on the Festival theme of 'agility' Shailesh Rao, VP, APAC & Latin America & Emerging Markets, Twitter, joined Damien Cummings, Regional VP & CMO, Philips ASEAN & Pacific, to discuss how brands can create relevant real-time content to meet the demands and engage with empowered digital consumers.

This year's event also played host to five innovative showcase theatre sessions, including a session on multiscreen marketing and the opportunities in Asia presented by Millward Brown, a session from Sizmek entitled 'Putting a social spin on online strategy'; a presentation from Unruly on social video and the science of media sharing, along with a session presented by Warc, highlighting the latest wave of Warc's mobile marketing survey conducted across the region, in association with the Festival of Media Asia Pacific and the Mobile Marketing Association. Havas Media Group APAC also showcased how technology can play a bigger role in increasing social media engagements with the unveiling of the company's new social innovation 'Heartbot' - a machine that turns a set of identified hashtags into generated electricity.

This year's event concluded with a prestigious awards ceremony celebrating the best creative media thinking in Asia Pacific, and a platform to recognize the best work of brands, agencies and media owners in the region.

This year saw entries from 12 countries in the region, being judged by a panel of senior agency heads and global brand marketers, chaired by Andrew Knott, Vice-President - Media and Digital, McDonald's Corporation.

Top winners included MediaCom, which was awarded 'Agency Network of the Year', also picking up a further three awards for its other campaigns across the region, including Best Communications Strategy for its 'Shave or Crave' campaign for Gillette (India), Best Event / Experiential Campaign for its Tasting is Believing Campaign for Coke Zero (Singapore), and The Retail Award for its 'Give Music Generator' for Universal Music Australia (Australia). MediaCom was also highly commended in the Best Entertainment Platform category for 'Westpac - Air Rescue'.

Other top winners included UM Australia, which won The 2014 Agency of the Year award, also scooping Best Entertainment Platform for 'Lambnesia', Best Social Media Strategy for its 'XTL' campaign, and The Creative Use of Media Award for 'Fast Front Pages' campaign. UM Malaysia, was also recognized, winning the Consumer Research Award for 'Smiling is an Act of Charity - LISTERINE Rides on a Cultural Insight', also being highly commended in the Best Use of Technology category, for KFC finding 'Waze' to 'Fast Food'.

Other top accolades went to FCB Media, which was awarded the coveted accolade of Campaign of the Year for its 'Driving Dogs' campaign.

Creative agencies also performed well in this year's awards with the likes of Ogilvy & Mather winning Best Engagement Strategy and Leo Burnett winning the Utility / Public Service Award.

Other highlights from the 2014 awards included new category winners MEC which was awarded The Best Launch Campaign, UM Malaysia, which scooped the Consumer Research Award and Match Media which picked up the Data Innovation Award.

Sohu IT and Vivo Xplay were awarded the newly introduced Record-breaking Brand Award, which aims to celebrate and recognize the greatest record-breaking media campaigns of the last 12 months. The new award category, which is launched in collaboration with Guinness World Records, was introduced this year as part of the organization's partnership with the Festival of Media Conference and Awards series.

The 2014 Rising Star Award, in partnership with Starcom MediaVest Group, which rewards the brightest young media talent in Asia. Taking in entries from under 30's media professionals from across the region, five finalists presented live at the event to FOMAP's panel of judges. After much deliberation by the judges, the 2014 award was presented to Business Director Donna Sharp, based in China.

Commenting on the Festival of Media Asia-Pacific Awards, Charlie Crowe, added, "I would like to congratulate all of the winners who put forward a very strong range of entries, demonstrating the high standard of creative media industry talent we have here in Asia Pacific. My congratulations also go out to Donna and the Rising Stars runner-ups who made it very difficult to pick a winner. I would also like to give thanks to the delegates, partners and sponsors for their participation in Festival of Media Asia-Pacific 2014."

Festival of Media Asia-Pacific 2015 will take place from 22-24 March at the Capella, Singapore. For more information on the Festival, please visit http://www.festivalofmedia.com/asia-pacific.

About Festival of Media Asia Pacific

Following a grand success in 2013, the Festival of Media Asia Pacific is returning to Singapore in 2014, from 16 - 18 March at the prestigious Capella Singapore Hotel. The Festival of Media Asia Pacific is the largest gathering of media leaders in Asia Pacific. Our 2014 Conference Agenda will be exploring the theme Agility and will bring to the stage the most agile and forward-thinking leaders. Follow the conversation as it unfolds live on Twitter @FestivalofMedia and don't forget to use the hashtag #FOMA13, or visit www.festivalofmedia.com/asia-pacific.

About C Squared

C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 3 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global; plus the M&M Global Awards and the popular media training course, IMM. The company also owns Cream which has now become the world's largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: http://www.csquared.cc.

Source: Festival of Media Asia Pacific

Contact:
Anna Goulding / Amala Naravane
Rice Communications for the Festival of Media Asia Pacific 2014
Tel: +65 3157 5672 / + 65 3157 5681 
Email: [email protected] / [email protected]




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...