|By PR Newswire||
|March 19, 2014 01:53 AM EDT||
BANGKOK, March 19, 2014 /PRNewswire/ -- Japan's LINE has launched "LINE Call", a flat-rate low cost voice calling service that allows users to make phone call from LINE mobile app to home or mobile phone numbers directly. Currently the service is available only on Android platform.
On the first phase, LINE targets Android users in 8 markets which are Columbia, Japan, Mexico, Peru, Spain, USA, and Thailand. The launch of LINE Call can be considered an important step as LINE strives to become a complete communication platform. This feature also positions LINE in direct competition with other internet calling service providers namely Skype, Viber, and Google Hangout. The competition will also intensify as newly acquired WhatsApp also announced in February that it'll offer voice call service in the near future.
Teera Kanokkanjanarat, senior ICT analyst from Frost & Sullivan Thailand said, "If we take a close look at LINE's growth strategy, we wouldn't be surprised to see the launch of LINE Call as Internet Calling market has high market potential. The revenue of Skype, the leader in this market, was more than 700 million USD in 2012. Also, it was not surprising to see that Thailand has been among the first few countries to launch this service as the country has the second largest LINE users, second only to Japan."
LINE Call gives Thai consumers benefit of convenience and choices with its cheaper flat-rate service. Meanwhile, LINE Call was an early sign for the shifting trend happening in Thailand's telecommunication industry.
"The rising popularity and demand for mobile data service usage represent both threat and opportunity for telecom operators in Thailand. These operators will have to adapt their service and revenue model to match the changing demand from consumers. On one hand, LINE Call represents a new revenue stream from connection fee. On the other hand, it is also considered a threat to telcos' revenue from voice service, which has been their bread and butter for many years."
"Frost & Sullivan research shows that in 2013, revenue from voice call for Thailand's major telcos declined on average of 3.7%, while average revenue from data service grew by as much as approximately 26% y-o-y. In terms of subscribers, the number of pre-paid subscribers grew by 11.9% and on average of 27.8% for post-paid subscribers." Teera added.
The shifting trend in revenue structure for telcos has been spotted in various countries in the region. NTT DoCoMo experienced 40% decline in average revenue per user for two consecutive years after LINE was introduced in Japan in 2011. SingTel and StarHub, the two prominent telecom operators in Singapore also found themselves pressured from the rising popularity of WeChat and WhatsApp.
"What we see across the industry is the shifting trend for telecom operators to put focus on monetizing from OTT and value added services, including investment in other startup businesses both from within telecom boundary and from other industries."
"In Japan, NTT DoCoMo has begun invested in other businesses such as cooking school, as a way to generate content and distribute as value added service for its mobile users. Telstra from Australia offers HD voice that suppresses background noise so that the recipient gets very clear voice quality at the receiving end. NTT DoCoMo offers voice translation over LTE, which means that a person in Japan can speak in Japanese, while the receiving party in another country can hear it in another language, say English in real time. This gives people a reason to make overseas calls using NTT DoCoMo's service instead of an OTT service. In Singapore, SingTel and StarHub also made change in its data service plan to exclude WeChat and WhatsApp from regular data usage. Mobile phone users can then pay extra minimal fee to have unlimited WeChat and WhatsApp usages."
"The important factor for Thailand telecom market is the readiness and licensing of 4G LTE network. As we have seen it happened in many other countries, 4G network will create many more opportunities and give rise to many kinds of OTT and value added services. For the adoption and feedback on Line Call, we will have to wait and see the response from users as quality and stability of the service will determine its success in Thai market." Teera concluded.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Corporate Communications – Thailand
Email: [email protected]
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 31, 2015 07:15 PM EDT Reads: 475
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Aug. 31, 2015 07:00 PM EDT
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 31, 2015 06:30 PM EDT Reads: 519
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 31, 2015 06:00 PM EDT Reads: 242
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Aug. 31, 2015 04:45 PM EDT
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 31, 2015 04:30 PM EDT Reads: 447
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Aug. 31, 2015 04:30 PM EDT
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Aug. 31, 2015 03:15 PM EDT
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 31, 2015 03:00 PM EDT Reads: 245
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 31, 2015 02:45 PM EDT Reads: 369
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 31, 2015 02:30 PM EDT Reads: 454
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 31, 2015 02:30 PM EDT Reads: 415
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Aug. 31, 2015 02:30 PM EDT Reads: 141
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 31, 2015 02:00 PM EDT Reads: 181
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 31, 2015 01:45 PM EDT Reads: 418