|By PR Newswire||
|March 19, 2014 01:53 AM EDT||
BANGKOK, March 19, 2014 /PRNewswire/ -- Japan's LINE has launched "LINE Call", a flat-rate low cost voice calling service that allows users to make phone call from LINE mobile app to home or mobile phone numbers directly. Currently the service is available only on Android platform.
On the first phase, LINE targets Android users in 8 markets which are Columbia, Japan, Mexico, Peru, Spain, USA, and Thailand. The launch of LINE Call can be considered an important step as LINE strives to become a complete communication platform. This feature also positions LINE in direct competition with other internet calling service providers namely Skype, Viber, and Google Hangout. The competition will also intensify as newly acquired WhatsApp also announced in February that it'll offer voice call service in the near future.
Teera Kanokkanjanarat, senior ICT analyst from Frost & Sullivan Thailand said, "If we take a close look at LINE's growth strategy, we wouldn't be surprised to see the launch of LINE Call as Internet Calling market has high market potential. The revenue of Skype, the leader in this market, was more than 700 million USD in 2012. Also, it was not surprising to see that Thailand has been among the first few countries to launch this service as the country has the second largest LINE users, second only to Japan."
LINE Call gives Thai consumers benefit of convenience and choices with its cheaper flat-rate service. Meanwhile, LINE Call was an early sign for the shifting trend happening in Thailand's telecommunication industry.
"The rising popularity and demand for mobile data service usage represent both threat and opportunity for telecom operators in Thailand. These operators will have to adapt their service and revenue model to match the changing demand from consumers. On one hand, LINE Call represents a new revenue stream from connection fee. On the other hand, it is also considered a threat to telcos' revenue from voice service, which has been their bread and butter for many years."
"Frost & Sullivan research shows that in 2013, revenue from voice call for Thailand's major telcos declined on average of 3.7%, while average revenue from data service grew by as much as approximately 26% y-o-y. In terms of subscribers, the number of pre-paid subscribers grew by 11.9% and on average of 27.8% for post-paid subscribers." Teera added.
The shifting trend in revenue structure for telcos has been spotted in various countries in the region. NTT DoCoMo experienced 40% decline in average revenue per user for two consecutive years after LINE was introduced in Japan in 2011. SingTel and StarHub, the two prominent telecom operators in Singapore also found themselves pressured from the rising popularity of WeChat and WhatsApp.
"What we see across the industry is the shifting trend for telecom operators to put focus on monetizing from OTT and value added services, including investment in other startup businesses both from within telecom boundary and from other industries."
"In Japan, NTT DoCoMo has begun invested in other businesses such as cooking school, as a way to generate content and distribute as value added service for its mobile users. Telstra from Australia offers HD voice that suppresses background noise so that the recipient gets very clear voice quality at the receiving end. NTT DoCoMo offers voice translation over LTE, which means that a person in Japan can speak in Japanese, while the receiving party in another country can hear it in another language, say English in real time. This gives people a reason to make overseas calls using NTT DoCoMo's service instead of an OTT service. In Singapore, SingTel and StarHub also made change in its data service plan to exclude WeChat and WhatsApp from regular data usage. Mobile phone users can then pay extra minimal fee to have unlimited WeChat and WhatsApp usages."
"The important factor for Thailand telecom market is the readiness and licensing of 4G LTE network. As we have seen it happened in many other countries, 4G network will create many more opportunities and give rise to many kinds of OTT and value added services. For the adoption and feedback on Line Call, we will have to wait and see the response from users as quality and stability of the service will determine its success in Thai market." Teera concluded.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Corporate Communications – Thailand
Email: [email protected]
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Mar. 23, 2017 07:15 PM EDT Reads: 4,226
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 23, 2017 06:00 PM EDT Reads: 1,241
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 23, 2017 04:15 PM EDT Reads: 2,409
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 23, 2017 03:45 PM EDT Reads: 575
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 23, 2017 03:45 PM EDT Reads: 1,721
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 23, 2017 03:30 PM EDT Reads: 1,669
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 23, 2017 03:30 PM EDT Reads: 1,561
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Mar. 23, 2017 03:00 PM EDT Reads: 6,167
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 23, 2017 02:30 PM EDT Reads: 2,342
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Mar. 23, 2017 02:30 PM EDT Reads: 4,050
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 23, 2017 02:30 PM EDT Reads: 1,415
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 23, 2017 02:15 PM EDT Reads: 1,152
Pentaho has announced orchestration capabilities that streamline the entire machine learning workflow and enable teams of data scientists, engineers and analysts to train, tune, test and deploy predictive models. Pentaho’s Data Integration and analytics platform ends the ‘gridlock’ associated with machine learning by enabling smooth team collaboration, maximizing limited data science resources and putting predictive models to work on big data faster – regardless of use case, industry, or languag...
Mar. 23, 2017 01:00 PM EDT Reads: 2,092
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 23, 2017 12:45 PM EDT Reads: 1,655
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 23, 2017 12:30 PM EDT Reads: 1,036