Welcome!

News Feed Item

"LINE Call: A Wake Up Call for Shifting Trend in Thailand's Telecom Landscape" Says Frost & Sullivan

BANGKOK, March 19, 2014 /PRNewswire/ -- Japan's LINE has launched "LINE Call", a flat-rate low cost voice calling service that allows users to make phone call from LINE mobile app to home or mobile phone numbers directly. Currently the service is available only on Android platform. 

On the first phase, LINE targets Android users in 8 markets which are Columbia, Japan, Mexico, Peru, Spain, USA, and Thailand. The launch of LINE Call can be considered an important step as LINE strives to become a complete communication platform. This feature also positions LINE in direct competition with other internet calling service providers namely Skype, Viber, and Google Hangout. The competition will also intensify as newly acquired WhatsApp also announced in February that it'll offer voice call service in the near future.

Teera Kanokkanjanarat, senior ICT analyst from Frost & Sullivan Thailand said, "If we take a close look at LINE's growth strategy, we wouldn't be surprised to see the launch of LINE Call as Internet Calling market has high market potential. The revenue of Skype, the leader in this market, was more than 700 million USD in 2012. Also, it was not surprising to see that Thailand has been among the first few countries to launch this service as the country has the second largest LINE users, second only to Japan."  

LINE Call gives Thai consumers benefit of convenience and choices with its cheaper flat-rate service. Meanwhile, LINE Call was an early sign for the shifting trend happening in Thailand's telecommunication industry. 

"The rising popularity and demand for mobile data service usage represent both threat and opportunity for telecom operators in Thailand. These operators will have to adapt their service and revenue model to match the changing demand from consumers. On one hand, LINE Call represents a new revenue stream from connection fee. On the other hand, it is also considered a threat to telcos' revenue from voice service, which has been their bread and butter for many years."   

"Frost & Sullivan research shows that in 2013, revenue from voice call for Thailand's major telcos declined on average of 3.7%, while average revenue from data service grew by as much as approximately 26% y-o-y. In terms of subscribers, the number of pre-paid subscribers grew by 11.9% and on average of 27.8% for post-paid subscribers." Teera added.

The shifting trend in revenue structure for telcos has been spotted in various countries in the region. NTT DoCoMo experienced 40% decline in average revenue per user for two consecutive years after LINE was introduced in Japan in 2011. SingTel and StarHub, the two prominent telecom operators in Singapore also found themselves pressured from the rising popularity of WeChat and WhatsApp.

"What we see across the industry is the shifting trend for telecom operators to put focus on monetizing from OTT and value added services, including investment in other startup businesses both from within telecom boundary and from other industries."

"In Japan, NTT DoCoMo has begun invested in other businesses such as cooking school, as a way to generate content and distribute as value added service for its mobile users. Telstra from Australia offers HD voice that suppresses background noise so that the recipient gets very clear voice quality at the receiving end. NTT DoCoMo offers voice translation over LTE, which means that a person in Japan can speak in Japanese, while the receiving party in another country can hear it in another language, say English in real time. This gives people a reason to make overseas calls using NTT DoCoMo's service instead of an OTT service. In Singapore, SingTel and StarHub also made change in its data service plan to exclude WeChat and WhatsApp from regular data usage. Mobile phone users can then pay extra minimal fee to have unlimited WeChat and WhatsApp usages." 

"The important factor for Thailand telecom market is the readiness and licensing of 4G LTE network. As we have seen it happened in many other countries, 4G network will create many more opportunities and give rise to many kinds of OTT and value added services. For the adoption and feedback on Line Call, we will have to wait and see the response from users as quality and stability of the service will determine its success in Thai market."  Teera concluded.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. 

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.  
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible.  This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.  

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?  

Contact Us:     Start the discussion
Join Us:            Join our community
Subscribe:       Newsletter on "the next big thing" 
Register:        Gain access to visionary innovation

Media Contact:
Sasikarn Watthanachan
Corporate Communications – Thailand
Phone: +66.2.637.7414
Email: [email protected]

 

 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...