Welcome!

News Feed Item

Dunkin' Donuts Asks Fans To Help Name A New Donut Inspired By Liverpool Football Club

Winner of the "Name the LFC Donut" Twitter contest will score trip for two to a pre-season football match in Boston; New donut to be available in July

CANTON, Mass., March 19, 2014 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today announced plans to introduce a special donut at select participating Dunkin' Donuts restaurants in July to celebrate the brand's partnership with Liverpool Football Club (LFC). For the honor of naming this new treat, Dunkin' Donuts is kicking it over to its fans via social media. Dunkin' Donuts this morning launched the "Name the LFC Donut" Twitter contest, with the goal of giving people a chance to offer their best and most creative name for the donut.  The person who scores the winning name will net a prize that includes a trip for two to Boston to see the pre-season match between LFC and AS Roma at Fenway Park on July 23.

Dunkin' Donuts Hot Logo.

Dunkin' Donuts' LFC-inspired donut is a jelly-filled yeast shell featuring a soccer ball design in white and red icing, representing the team's iconic colors. The donut will be available in select participating Dunkin' Donuts restaurants nationwide for a limited time in July. Today and tomorrow (March 19 and 20) fans can tweet their suggestion for the perfect name for this special donut using the hashtag #DDLFCDonut. The person who offers the winning name, as selected by judges from both Dunkin' Donuts and Liverpool Football Club, will win an all-expenses paid VIP trip for two to attend the pre-season match between LFC and AS Roma at Fenway Park in Boston on Wednesday, July 23. Twelve other participants will be selected to win a $100 mGift. The winning name will be announced at the end of March.

Participants must be 18+ to enter Dunkin' Donuts' "Name the LFC Donut" Twitter contest. No purchase necessary; void where prohibited. For additional terms and conditions related to the contest, please visit https://www.dunkindonuts.com/content/dunkindonuts/en/promotions/dunkin_-donuts-lfc-donut-contest.html.

Dunkin' Brands Group, Inc. (Nasdaq: DNKN), the parent company of Dunkin' Donuts and Baskin-Robbins, earlier this year announced a multi-year marketing partnership with Liverpool Football Club, one of the world's most historic and famous football clubs, to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts is the official coffee, tea and bakery partner for Liverpool Football Club, and Baskin-Robbins is the official ice cream partner. The partnership will help both Dunkin' Brands and Liverpool Football Club further engage with their fans around the globe through joint promotions, digital and print advertising, and appearances during pre-season tours.

According to John Costello, President, Global Marketing and Innovation for Dunkin' Brands, "Liverpool Football Club is one of the most storied and successful clubs in England, with a tremendous following all throughout the world. As soccer's popularity in the U.S. continues to accelerate, we are excited to leverage our partnership with the LFC in fun, innovative ways to continue to grow our brand awareness and enhance customer loyalty. Giving people the chance to name our first donut inspired by Liverpool Football Club is a unique and exciting initiative, and just one of a number of ways we hope to engage with Dunkin' Donuts guests and soccer fans throughout the country through this partnership in the coming years."

Dunkin' Brands currently has more than 18,000 points of distribution in nearly 60 countries worldwide, including nearly 11,000 Dunkin' Donuts restaurants in 33 countries and 7,300 Baskin-Robbins shops in nearly 50 countries. In 2013, Dunkin' Brands opened 790 net new restaurants around the world, with 415 of these restaurants located outside the U.S. As a testament to its global fan base, Liverpool FC, an English Premier League football club, has over 200 Official Supporters Clubs all over the world in 62 different countries, including the UK, the USA, Spain, Germany, Brazil, China, Japan, Thailand, India, Malaysia, Australia and South Africa.

Dunkin' Donuts offers guests a wide range of high-quality food and beverage options, including hot and iced coffee, espresso-based beverages, hot and iced tea, sandwiches, muffins, donuts and bagels. Additionally, Dunkin' Donuts offers a DDSMART® menu of items that provides guests with better-for-you options without compromising taste, quality or value. All Dunkin' Donuts' DDSMART items meet at least one of the following criteria: 25% fewer calories; 25% less sugar, fat, saturated fat or sodium than comparable fare, and/or contain an ingredient or nutrient that is nutritionally beneficial, such as whole grains. DDSMART food and beverage items provide guests with an array of better-for-you choices, including the Turkey Sausage Breakfast Sandwich (under 400 calories), Wake-Up Wraps, Veggie Egg White Flatbreads, Hot Tea and Latte Lites.

To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.  

About Liverpool FC

  • Founded in 1892, Liverpool FC is one of the world's most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.
  • As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation. By delivering a range of award-winning programs, the Foundation motivates and inspires children and adults, both at home and overseas, using football and the power of the Liverpool FC badge. Its contribution has been recognized by the award of a Community Mark from Business In The Community.
  • Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.

Photo - http://photos.prnewswire.com/prnh/20110224/NY53806LOGO

Contact: 
Heather McIntyre 
Dunkin' Brands 
781-737-5200 
[email protected]

SOURCE Dunkin' Donuts

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.