Click here to close now.




















Welcome!

News Feed Item

Appboy Revamps Analytics Platform with Industry-First Upgrades

NEW YORK, March 19, 2014 /PRNewswire/ -- In the sink-or-swim world of the app marketplace, the tracking and deployment of data has become more crucial than ever. Appboy, the top platform for Marketing Automation for Apps, leads the way once again by introducing cutting-edge, industry-first upgrades to its Analytics Dashboard. Through a host of new features, Appboy provides the tools and support for clients to stay well ahead of the pack, allowing them to engage with their users and prompt behavior in a simple, smart and efficient manner.

Appboy debuts its new analytics platform.

Appboy clients now have access to:

  • Analytics by Segment: In Appboy's breakthrough feature, clients are now able to observe specific user actions based on demographics and behavior, giving greater insight into the mind of their audience. For instance, by looking at the purchasing behavior for users in specific age groups or those with push notifications enabled versus those without, marketers can better design targeted campaigns based on the results of particular actions.
  • Overview of Lifetime Stats and Revenue: On the Dashboard, clients can now keep track of their app's lifetime user count, total number of user sessions, lifetime revenue, and perhaps most importantly, the lifetime value per user for each of their apps. Marketers can assess their ROI with a single glance.
  • Fully Customizable Time Ranges: By taking control of the dates to pull data from, clients will be able to observe macro trends by comparing performance over specific time periods and analyze what revenue looks like over time for individual campaigns. In addition, custom events allow marketers to look at frequency of events over the number of active users, thereby discovering whether events are increasing due to audience growth or campaign effectiveness.
  • Brand new KPIs, including Daily Active Users, Stickiness and Average Daily Sessions: It's a fact that app usage has become a far more important metric than app downloads. The new KPIs allow marketers greater insight into their app thanks to meaningful snapshots, and lets them analyze "stickiness" by looking at what percentage of monthly users come back daily to the app.
  • Micro-Revenue Analysis: In addition to the larger trends, marketers can dive into their data to view the distribution of purchases. Clients can discover whether app revenue is being driven by a series of small purchases or by a few major ones, and reorient their strategy as needed.
  • Push notifications by platform: Open rates differ on iOS, Android and other platforms, and the new detailed analytics will bring that much needed level of transparency. In addition, the dashboard will display the latest data on device and carrier use, including information on which users update their operating system.
  • Personalized Emails:  Emails can now be sent from specific, personal email addresses, thereby allowing users to receive communications directly from the CTO, CMO or others, as opposed to a global email. Personalized emails can deliver up to 6 times higher transaction rates.
  • News Feed Upgrades: Appboy's News Feed feature, which was an industry-first at launch, has continued to develop at a rapid pace. News Feed cards are now optimized to occupy the entire screen (great for tablets), are clickable anywhere on the card and now feature dynamic updates roughly every 60 seconds while in use.
  • Localization: While Appboy now offers Chinese and Traditional Chinese translations, marketers can now specify and set up their own translations of the Appboy UI per their needs.

Research has shown that one thing separates Mobile Trendsetters from their competition – the simple practice of measuring their ROI. Appboy's Analytics Upgrade now makes that task easier than it's ever been. It is also true that simply measuring ROI is pointless without smart and strategic use of that data – which is why Appboy's marketing automation system has gone the extra mile in gathering actionable data, saving clients time, money and effort.

"Our commitment to our clients means that we are constantly reevaluating and reinventing our mobile solutions," says Bill Magnuson, co-founder and CTO of Appboy. "The new Analytics upgrades allow marketers to sift through the noise and focus only the important tasks that will generate high-value results, creating a deeper connection with their users."

About Appboy:

Appboy is the global leader in Marketing Automation for Apps. The company enables the world's brightest companies to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Text+, Urban Outfitters, GSN and PopSci use Appboy to increase engagement, reduce churn and build their mobile ROI. To learn more, visit www.appboy.com.

Media Contact:
Spencer Burke, Appboy, 612.276.2570, [email protected]

Photo - http://photos.prnewswire.com/prnh/20140319/NY86218

SOURCE Appboy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
To support developers and operations professionals in their push to implement DevOps principles for their infrastructure environments, ProfitBricks, a provider of cloud infrastructure, is adding support for DevOps tools Ansible and Chef. Ansible is a platform for configuring and managing data center infrastructure that combines multi-node software deployment, ad hoc task execution, and configuration management, and is used by DevOps professionals as they use its playbooks functionality to autom...
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...