Welcome!

News Feed Item

Appboy Revamps Analytics Platform with Industry-First Upgrades

NEW YORK, March 19, 2014 /PRNewswire/ -- In the sink-or-swim world of the app marketplace, the tracking and deployment of data has become more crucial than ever. Appboy, the top platform for Marketing Automation for Apps, leads the way once again by introducing cutting-edge, industry-first upgrades to its Analytics Dashboard. Through a host of new features, Appboy provides the tools and support for clients to stay well ahead of the pack, allowing them to engage with their users and prompt behavior in a simple, smart and efficient manner.

Appboy debuts its new analytics platform.

Appboy clients now have access to:

  • Analytics by Segment: In Appboy's breakthrough feature, clients are now able to observe specific user actions based on demographics and behavior, giving greater insight into the mind of their audience. For instance, by looking at the purchasing behavior for users in specific age groups or those with push notifications enabled versus those without, marketers can better design targeted campaigns based on the results of particular actions.
  • Overview of Lifetime Stats and Revenue: On the Dashboard, clients can now keep track of their app's lifetime user count, total number of user sessions, lifetime revenue, and perhaps most importantly, the lifetime value per user for each of their apps. Marketers can assess their ROI with a single glance.
  • Fully Customizable Time Ranges: By taking control of the dates to pull data from, clients will be able to observe macro trends by comparing performance over specific time periods and analyze what revenue looks like over time for individual campaigns. In addition, custom events allow marketers to look at frequency of events over the number of active users, thereby discovering whether events are increasing due to audience growth or campaign effectiveness.
  • Brand new KPIs, including Daily Active Users, Stickiness and Average Daily Sessions: It's a fact that app usage has become a far more important metric than app downloads. The new KPIs allow marketers greater insight into their app thanks to meaningful snapshots, and lets them analyze "stickiness" by looking at what percentage of monthly users come back daily to the app.
  • Micro-Revenue Analysis: In addition to the larger trends, marketers can dive into their data to view the distribution of purchases. Clients can discover whether app revenue is being driven by a series of small purchases or by a few major ones, and reorient their strategy as needed.
  • Push notifications by platform: Open rates differ on iOS, Android and other platforms, and the new detailed analytics will bring that much needed level of transparency. In addition, the dashboard will display the latest data on device and carrier use, including information on which users update their operating system.
  • Personalized Emails:  Emails can now be sent from specific, personal email addresses, thereby allowing users to receive communications directly from the CTO, CMO or others, as opposed to a global email. Personalized emails can deliver up to 6 times higher transaction rates.
  • News Feed Upgrades: Appboy's News Feed feature, which was an industry-first at launch, has continued to develop at a rapid pace. News Feed cards are now optimized to occupy the entire screen (great for tablets), are clickable anywhere on the card and now feature dynamic updates roughly every 60 seconds while in use.
  • Localization: While Appboy now offers Chinese and Traditional Chinese translations, marketers can now specify and set up their own translations of the Appboy UI per their needs.

Research has shown that one thing separates Mobile Trendsetters from their competition – the simple practice of measuring their ROI. Appboy's Analytics Upgrade now makes that task easier than it's ever been. It is also true that simply measuring ROI is pointless without smart and strategic use of that data – which is why Appboy's marketing automation system has gone the extra mile in gathering actionable data, saving clients time, money and effort.

"Our commitment to our clients means that we are constantly reevaluating and reinventing our mobile solutions," says Bill Magnuson, co-founder and CTO of Appboy. "The new Analytics upgrades allow marketers to sift through the noise and focus only the important tasks that will generate high-value results, creating a deeper connection with their users."

About Appboy:

Appboy is the global leader in Marketing Automation for Apps. The company enables the world's brightest companies to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Text+, Urban Outfitters, GSN and PopSci use Appboy to increase engagement, reduce churn and build their mobile ROI. To learn more, visit www.appboy.com.

Media Contact:
Spencer Burke, Appboy, 612.276.2570, [email protected]

Photo - http://photos.prnewswire.com/prnh/20140319/NY86218

SOURCE Appboy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...