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tvsdesign puts regal design influences into Atlanta's Hyatt Midtown
Award-winning renovated hotel is the newest Hyatt flag in Atlanta.
|By PR Newswire
|March 19, 2014 02:57 PM EDT
ATLANTA, March 19, 2014 /PRNewswire/ -- Design firm tvsdesign had a vision for the new Hyatt Midtown in Atlanta to have interiors that reflected the dynamism of the surrounding community. The hotel, a renovation of a property that had long ceased to express the neighborhood's sophistication, needed a retrofit that would be inviting, energetic and beautiful. Due to the project's successful incorporation of smart design elements and local materials and themes, tvsdesign recently won the Atlanta Business Chronicle's Rehab-Renovation Deal of the Year Award.
Atlanta-based tvsdesign was hired by Noble Investment Group as the interior designers to give the renovated hotel, just steps from Piedmont Park and Peachtree Street, the look and feel of an upscale, modern Hyatt property. The project's architect was DLR Group of Overland Park, Kansas.
For tvsdesign, it was the perfect fit because of the firm's extensive portfolio of hospitality projects as well as a long relationship with Hyatt Hotels that includes work on Hyatt Regency McCormick Place, Hyatt Regency O'Hare, Hyatt Regency Atlanta and Hyatt Regency Denver.
tvsdesign went to work designing the guest rooms and public spaces. The 153,000-square-foot hotel underwent a massive renovation of the lobby, lounge, bar, restaurant and rooms, in addition to other major changes to the building and its surroundings that included new outdoor sculpture and a brighter facade.
At just under 200 rooms on a relatively tiny urban footprint, the hotel has small scale that created exciting design challenges.
"The hotel's intimate scale created a great opportunity for our team to show how big design ideas can flourish in smaller spaces," said tvsdesign Principal Liz Neiswander. "We were inspired to imagine more possibilities for the space, such as moving the restaurant to the North side so it has views of Midtown. Through our long collaboration with Hyatt, we feel like we've come to understand their brand and have successfully captured that here."
Because of the smaller spaces available for the common areas, Neiswander said, tvsdesign made the seating in the bar, restaurant, lounge and lobby areas multi-functional and flexible so they could be used seamlessly throughout the day. When the restaurant, Fork & Juniper, is busy or Bar Juniper is full, the space can flex for one use or the other. Moving the restaurant to another part of the hotel allows natural light and views to flood through new 13-foot, floor-to-ceiling windows.
"Our design team was inspired by the idea that this hotel, which hadn't been renovated in years, was a diamond in the rough and that we were turning it into the 'Jewel of Midtown,'" added tvsdesign Senior Designer Lucinda Aron. "Because of that, the 'jewel theme' inspired our choice of art, light fixtures and furniture. We designed and installed a chandelier with 1,700 Swarovski crystals that hang down to create a volume that appears like a cut gemstone or diamond, creating a stunning visual centerpiece."
In the public spaces, tvsdesign used highly textured and rustic wood with polished stone to create a contrast that is sleek and sophisticated. Rich jewel tones like purple were chosen to maintain the theme throughout the hotel.
The hotel opened July 16, 2013 and is taking reservations at http://www.atlantamidtown.hyatt.com/en/hotel/home.html.
For images of the project, click: http://bit.ly/hyattmidtown_ATL
tvsdesign is a firm of architects and designers that creates landmark buildings and signature spaces around the world. With offices in Atlanta, Chicago, Dubai and Shanghai, tvsdesign works alongside clients worldwide to create inspired, well-thought-out designs that are an engaging expression of the client's brand. Recognized by the American Institute of Architects (AIA) in 2002 with its prestigious Firm Award, tvsdesign's process enables its team to imagine more for clients. Award-winning projects range from convention centers to aquariums, mixed-use destinations to hospitals, stadiums to government offices, financial institutions to retail showcases. From seeing the real potential in a project to finding smart solutions to complex design challenges, tvsdesign is a true partner. Collectively, its studios' sustainable design experience encompasses 30 LEED Certified and 14 LEED registered projects. tvsdesign.com
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