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5WPR Beauty PR Firm Expands, Adds LUXHAIR™ to Client Roster

NEW YORK, March 19, 2014 /PRNewswire/ -- New York City based 5WPR, a leading beauty PR Firm today announced the addition of LUXHAIR™ to its diverse roster of beauty clients.

With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

LUXHAIR™ is a leader in the  High Fashion Wigs, Add-ons and Hair Extensions categories, inspired and endorsed by celebrities, Sherri Shepherd, Daisy Fuentes and Tabatha Coffey.  LUXHAIR™ NOW™ by Sherri Shepherd™ is a wig collection created to reflect the magnetic personality of the Daytime Emmy® Award Winner herself, providing a full range of high-fashion wigs to create one's own personal statement.  LUXHAIR™ WOW™, created by international TV personality Daisy Fuentes features wigs, add-ons, and extensions – allowing consumers to add volume or play with a totally different look to customize their style daily.  LUXHAIR™ HOW™ is a collection of high-fashion wigs and Top-Head™ hair extensions created by one of the most sought after authorities in the world of hair, Tabatha Coffey. This collection features products made with the exclusive Keralon™ Light Fiber so the hair looks and feels as natural as one's own.

LUXHAIR™ continues to be a recognized leader in the beauty retail industry with over 200 in-store retail locations across the United States, as well as a number of notable online retailers, including QVC, Wigs.com, Beauty.com, WigWarehouse.com, WigSalon.com, TheHeadShopOnline.com, Style21.com, and MaxWigs.com.

LUXHAIR™ makes easy-to-use, accessible and fashionable hairstyles available to every woman with three celebrity-inspired collections that include high fashion wigs, hairpiece add-ons and hair extensions. Add glamour to everyday life with a wide selection of styles in a range of cuts and colors. All use quality KERALON™ heat-friendly synthetic fiber— these fashionable and transformational wigs and extensions look, and feel, like the hair of your dreams! My mood. My style. My way. For more information please visit www.luxhair.com.

Contact: Ronn Torossian, 5W Public Relations, 212-999-5585 – ronn@5wpr.com 

SOURCE 5WPR

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