Welcome!

News Feed Item

Colombian Coffee Growers and Nespresso Commemorate 10-Year Partnership in Quest to Deliver Sustainable Coffee

More Than 600 Farmers and Agronomists From Across Colombia Gathered in Santander Today to Celebrate 10 Years of the Nespresso AAA Sustainable Quality(TM) Program; Nespresso Shared With the Farmers the Global Launch of the Colombian Terroirs Special Limite

SANTANDER, COLOMBIA -- (Marketwired) -- 03/19/14 -- Farmers from seven Colombian coffee-growing regions joined Luis G. Muñoz, CEO of the Colombian Coffee Growers Federation (FNC) and Jean-Marc Duvoisin, CEO of Nestle Nespresso, to celebrate in an emotional event commemorating their 10-year commitment to providing the world with sustainable coffees through the Nespresso AAA Sustainable Quality™ Program.

The production of AAA Sustainable Quality Coffee, which involves more than 40,000 producers in Antioquia, Caldas, Cauca, Cundinamarca, Huila, Nariño and Santander provinces, has been a team effort involving individual farmers, local partners and the FNC. Together, they have implemented a series of initiatives that have allowed producers to climb the value chain and receive extra premiums for their beans.

At the event, Nespresso also announced the winners of its Annual AAA Recognition Program for sustainable quality coffee development. The winning farmer-agronomist team was the producer José Daniel Muñoz Martinez and the extensionist José Vicente Ordoñez from Nariño. Their prize includes a trip to Switzerland later in the year to visit Nespresso Production facilities and meet with Nespresso employees and club members who are fans of their coffee.

With more than 320 boutiques in nearly 60 countries, Nespresso is a pioneer and reference in single-serve high quality coffees. The program's strict standards for economic, social and environmental sustainability result in higher incomes, improving the welfare of producers. The AAA Sustainable Quality Coffee Program is one of the most successful and comprehensive programs of its kind and has been a major focus of the relationship between the Swiss firm and Colombian coffee producers.

More than 65% of coffee growers from around the world participating in Nespresso's global AAA program are located in Colombia. The township of Páramo in Santander, a province that has recently been added to the program, was the location selected for the event. More than 600 producers from seven Colombian departments where production chains known as Nespresso clusters are present attended the celebration.

"Through this celebration we wish to pay tribute to the farmers' work and commitment to grow sustainable coffee. Our program requires permanent and constant access to the best coffee. Colombia produces coffee of the highest quality, has the model and local partners we need to move forward, and the experience to help us remain innovative and develop new products," said Jean-Marc Duvoisin, CEO of Nestlé Nespresso.

The importance and growth of Colombia in the AAA Sustainable Quality Program has been strengthened by the shared objectives of Nespresso and the FNC. The coffee grower organization, whose mission is to promote the welfare of farmers, has long made sustainability its primary goal. Colombian coffee sales to Nespresso have increased more than eight times since 2006 and the country is now the largest supplier of Nespresso coffees. Additionally, Colombian coffee can be found in 80% of Nespresso´s "Grands Crus" capsules, the company's most sophisticated line of products.

New line 'ith Colombian Regional Apellations of Origin

Nespresso also shared with the growers the global launch of two new specialty coffee capsules with local denominations of origin from the Colombian regions of Cauca and Santander. This new edition confirms the interest of the most sophisticated industry players in developing the concept of regional denominations of origin; a concept that the FNC has been working on since 2007. Through this strategy, the Federation seeks to create more opportunities for differentiation in the premium segment.

"The launch of 'Terroirs of Colombia' with capsules from the Cauca and Santander origins confirms that we are on the right path -- the path of quality, differentiation and added value," said Luis G. Muñoz, CEO of the FNC.

Meanwhile, Duvoisin praised the work of the producers and their institutions in maintaining the path of quality and differentiation as key elements in the competitiveness of Colombian coffee.

Colombia occupies a privileged place in Nepresso's select portfolio with coffee such as Rosabaya from Cauca and Nariño. Colombian coffee has been featured in several Nespresso special editions including Sandoná and Dhjana. The FNC also collaborated in the development of Naora, a late harvest product made with the Castillo variety produced in Santander and Tolima.

Nespresso AAA in Colombia

Nespresso's AAA Sustainable Quality Program began in Colombia in 2003. The program innovatively combines principles of sustainability (economic, social and environmental) with highest quality production, bean traceability and long-term relationships.

The program has directly benefited more than 40,000 small farmers in Antioquia, Caldas, Cauca, Cundinamarca, Huila, Nariño and Santander, and indirectly improved the quality of life of more than 150,000 people.

To date, Colombian coffee growers account for nearly 65% of producers associated with the AAA program around the globe. At the end of 2013, 84% of Nespresso coffee purchases complied with the AAA standards.

In 2012, the Federation and Nespresso signed a memorandum of understanding in which they pledged to invest $85 million over five years (of which Nespresso will fund 10 million annually between 2012 and 2017). The Swiss company's contributions are used to provide farmers with premiums (75%) while the remaining 25% goes to strengthening technical assistance and programs to improve quality, productivity and sustainability on farms and in communities.

The resources provided by Nespresso are complemented by $35 million from the FNC's own investments, producers and other partners in the public and private sectors. All in all, the program has become one of the highest impact projects in terms of sustainability in the Colombian coffee sector.

About the Colombian Coffee Growers Federation (FNC)
The FNC is a not-for-profit organization founded in 1927 that represents over 500,000 coffee growing families. Considered one of the largest rural organizations in the world, its mission is to improve the well-being and the quality of life of Colombian coffee producers. Under its Sustainability that Matters® programs, the FNC has developed an integral sustainability policy focused on coffee growers that includes productive, social and environmental initiatives. It also develops scientific research, technology transfer and social and industrial processes, supporting Colombian coffee production and commercialization. For more information, please visit:
www.federaciondecafeteros.org - www.cafedecolombia.com

Diana Pardo
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...