Welcome!

News Feed Item

Colombian Coffee Growers and Nespresso Commemorate 10-Year Partnership in Quest to Deliver Sustainable Coffee

More Than 600 Farmers and Agronomists From Across Colombia Gathered in Santander Today to Celebrate 10 Years of the Nespresso AAA Sustainable Quality(TM) Program; Nespresso Shared With the Farmers the Global Launch of the Colombian Terroirs Special Limite

SANTANDER, COLOMBIA -- (Marketwired) -- 03/19/14 -- Farmers from seven Colombian coffee-growing regions joined Luis G. Muñoz, CEO of the Colombian Coffee Growers Federation (FNC) and Jean-Marc Duvoisin, CEO of Nestle Nespresso, to celebrate in an emotional event commemorating their 10-year commitment to providing the world with sustainable coffees through the Nespresso AAA Sustainable Quality™ Program.

The production of AAA Sustainable Quality Coffee, which involves more than 40,000 producers in Antioquia, Caldas, Cauca, Cundinamarca, Huila, Nariño and Santander provinces, has been a team effort involving individual farmers, local partners and the FNC. Together, they have implemented a series of initiatives that have allowed producers to climb the value chain and receive extra premiums for their beans.

At the event, Nespresso also announced the winners of its Annual AAA Recognition Program for sustainable quality coffee development. The winning farmer-agronomist team was the producer José Daniel Muñoz Martinez and the extensionist José Vicente Ordoñez from Nariño. Their prize includes a trip to Switzerland later in the year to visit Nespresso Production facilities and meet with Nespresso employees and club members who are fans of their coffee.

With more than 320 boutiques in nearly 60 countries, Nespresso is a pioneer and reference in single-serve high quality coffees. The program's strict standards for economic, social and environmental sustainability result in higher incomes, improving the welfare of producers. The AAA Sustainable Quality Coffee Program is one of the most successful and comprehensive programs of its kind and has been a major focus of the relationship between the Swiss firm and Colombian coffee producers.

More than 65% of coffee growers from around the world participating in Nespresso's global AAA program are located in Colombia. The township of Páramo in Santander, a province that has recently been added to the program, was the location selected for the event. More than 600 producers from seven Colombian departments where production chains known as Nespresso clusters are present attended the celebration.

"Through this celebration we wish to pay tribute to the farmers' work and commitment to grow sustainable coffee. Our program requires permanent and constant access to the best coffee. Colombia produces coffee of the highest quality, has the model and local partners we need to move forward, and the experience to help us remain innovative and develop new products," said Jean-Marc Duvoisin, CEO of Nestlé Nespresso.

The importance and growth of Colombia in the AAA Sustainable Quality Program has been strengthened by the shared objectives of Nespresso and the FNC. The coffee grower organization, whose mission is to promote the welfare of farmers, has long made sustainability its primary goal. Colombian coffee sales to Nespresso have increased more than eight times since 2006 and the country is now the largest supplier of Nespresso coffees. Additionally, Colombian coffee can be found in 80% of Nespresso´s "Grands Crus" capsules, the company's most sophisticated line of products.

New line 'ith Colombian Regional Apellations of Origin

Nespresso also shared with the growers the global launch of two new specialty coffee capsules with local denominations of origin from the Colombian regions of Cauca and Santander. This new edition confirms the interest of the most sophisticated industry players in developing the concept of regional denominations of origin; a concept that the FNC has been working on since 2007. Through this strategy, the Federation seeks to create more opportunities for differentiation in the premium segment.

"The launch of 'Terroirs of Colombia' with capsules from the Cauca and Santander origins confirms that we are on the right path -- the path of quality, differentiation and added value," said Luis G. Muñoz, CEO of the FNC.

Meanwhile, Duvoisin praised the work of the producers and their institutions in maintaining the path of quality and differentiation as key elements in the competitiveness of Colombian coffee.

Colombia occupies a privileged place in Nepresso's select portfolio with coffee such as Rosabaya from Cauca and Nariño. Colombian coffee has been featured in several Nespresso special editions including Sandoná and Dhjana. The FNC also collaborated in the development of Naora, a late harvest product made with the Castillo variety produced in Santander and Tolima.

Nespresso AAA in Colombia

Nespresso's AAA Sustainable Quality Program began in Colombia in 2003. The program innovatively combines principles of sustainability (economic, social and environmental) with highest quality production, bean traceability and long-term relationships.

The program has directly benefited more than 40,000 small farmers in Antioquia, Caldas, Cauca, Cundinamarca, Huila, Nariño and Santander, and indirectly improved the quality of life of more than 150,000 people.

To date, Colombian coffee growers account for nearly 65% of producers associated with the AAA program around the globe. At the end of 2013, 84% of Nespresso coffee purchases complied with the AAA standards.

In 2012, the Federation and Nespresso signed a memorandum of understanding in which they pledged to invest $85 million over five years (of which Nespresso will fund 10 million annually between 2012 and 2017). The Swiss company's contributions are used to provide farmers with premiums (75%) while the remaining 25% goes to strengthening technical assistance and programs to improve quality, productivity and sustainability on farms and in communities.

The resources provided by Nespresso are complemented by $35 million from the FNC's own investments, producers and other partners in the public and private sectors. All in all, the program has become one of the highest impact projects in terms of sustainability in the Colombian coffee sector.

About the Colombian Coffee Growers Federation (FNC)
The FNC is a not-for-profit organization founded in 1927 that represents over 500,000 coffee growing families. Considered one of the largest rural organizations in the world, its mission is to improve the well-being and the quality of life of Colombian coffee producers. Under its Sustainability that Matters® programs, the FNC has developed an integral sustainability policy focused on coffee growers that includes productive, social and environmental initiatives. It also develops scientific research, technology transfer and social and industrial processes, supporting Colombian coffee production and commercialization. For more information, please visit:
www.federaciondecafeteros.org - www.cafedecolombia.com

Diana Pardo
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.