Click here to close now.


News Feed Item

Colombian Coffee Growers and Nespresso Commemorate 10-Year Partnership in Quest to Deliver Sustainable Coffee

More Than 600 Farmers and Agronomists From Across Colombia Gathered in Santander Today to Celebrate 10 Years of the Nespresso AAA Sustainable Quality(TM) Program; Nespresso Shared With the Farmers the Global Launch of the Colombian Terroirs Special Limite

SANTANDER, COLOMBIA -- (Marketwired) -- 03/19/14 -- Farmers from seven Colombian coffee-growing regions joined Luis G. Muñoz, CEO of the Colombian Coffee Growers Federation (FNC) and Jean-Marc Duvoisin, CEO of Nestle Nespresso, to celebrate in an emotional event commemorating their 10-year commitment to providing the world with sustainable coffees through the Nespresso AAA Sustainable Quality™ Program.

The production of AAA Sustainable Quality Coffee, which involves more than 40,000 producers in Antioquia, Caldas, Cauca, Cundinamarca, Huila, Nariño and Santander provinces, has been a team effort involving individual farmers, local partners and the FNC. Together, they have implemented a series of initiatives that have allowed producers to climb the value chain and receive extra premiums for their beans.

At the event, Nespresso also announced the winners of its Annual AAA Recognition Program for sustainable quality coffee development. The winning farmer-agronomist team was the producer José Daniel Muñoz Martinez and the extensionist José Vicente Ordoñez from Nariño. Their prize includes a trip to Switzerland later in the year to visit Nespresso Production facilities and meet with Nespresso employees and club members who are fans of their coffee.

With more than 320 boutiques in nearly 60 countries, Nespresso is a pioneer and reference in single-serve high quality coffees. The program's strict standards for economic, social and environmental sustainability result in higher incomes, improving the welfare of producers. The AAA Sustainable Quality Coffee Program is one of the most successful and comprehensive programs of its kind and has been a major focus of the relationship between the Swiss firm and Colombian coffee producers.

More than 65% of coffee growers from around the world participating in Nespresso's global AAA program are located in Colombia. The township of Páramo in Santander, a province that has recently been added to the program, was the location selected for the event. More than 600 producers from seven Colombian departments where production chains known as Nespresso clusters are present attended the celebration.

"Through this celebration we wish to pay tribute to the farmers' work and commitment to grow sustainable coffee. Our program requires permanent and constant access to the best coffee. Colombia produces coffee of the highest quality, has the model and local partners we need to move forward, and the experience to help us remain innovative and develop new products," said Jean-Marc Duvoisin, CEO of Nestlé Nespresso.

The importance and growth of Colombia in the AAA Sustainable Quality Program has been strengthened by the shared objectives of Nespresso and the FNC. The coffee grower organization, whose mission is to promote the welfare of farmers, has long made sustainability its primary goal. Colombian coffee sales to Nespresso have increased more than eight times since 2006 and the country is now the largest supplier of Nespresso coffees. Additionally, Colombian coffee can be found in 80% of Nespresso´s "Grands Crus" capsules, the company's most sophisticated line of products.

New line 'ith Colombian Regional Apellations of Origin

Nespresso also shared with the growers the global launch of two new specialty coffee capsules with local denominations of origin from the Colombian regions of Cauca and Santander. This new edition confirms the interest of the most sophisticated industry players in developing the concept of regional denominations of origin; a concept that the FNC has been working on since 2007. Through this strategy, the Federation seeks to create more opportunities for differentiation in the premium segment.

"The launch of 'Terroirs of Colombia' with capsules from the Cauca and Santander origins confirms that we are on the right path -- the path of quality, differentiation and added value," said Luis G. Muñoz, CEO of the FNC.

Meanwhile, Duvoisin praised the work of the producers and their institutions in maintaining the path of quality and differentiation as key elements in the competitiveness of Colombian coffee.

Colombia occupies a privileged place in Nepresso's select portfolio with coffee such as Rosabaya from Cauca and Nariño. Colombian coffee has been featured in several Nespresso special editions including Sandoná and Dhjana. The FNC also collaborated in the development of Naora, a late harvest product made with the Castillo variety produced in Santander and Tolima.

Nespresso AAA in Colombia

Nespresso's AAA Sustainable Quality Program began in Colombia in 2003. The program innovatively combines principles of sustainability (economic, social and environmental) with highest quality production, bean traceability and long-term relationships.

The program has directly benefited more than 40,000 small farmers in Antioquia, Caldas, Cauca, Cundinamarca, Huila, Nariño and Santander, and indirectly improved the quality of life of more than 150,000 people.

To date, Colombian coffee growers account for nearly 65% of producers associated with the AAA program around the globe. At the end of 2013, 84% of Nespresso coffee purchases complied with the AAA standards.

In 2012, the Federation and Nespresso signed a memorandum of understanding in which they pledged to invest $85 million over five years (of which Nespresso will fund 10 million annually between 2012 and 2017). The Swiss company's contributions are used to provide farmers with premiums (75%) while the remaining 25% goes to strengthening technical assistance and programs to improve quality, productivity and sustainability on farms and in communities.

The resources provided by Nespresso are complemented by $35 million from the FNC's own investments, producers and other partners in the public and private sectors. All in all, the program has become one of the highest impact projects in terms of sustainability in the Colombian coffee sector.

About the Colombian Coffee Growers Federation (FNC)
The FNC is a not-for-profit organization founded in 1927 that represents over 500,000 coffee growing families. Considered one of the largest rural organizations in the world, its mission is to improve the well-being and the quality of life of Colombian coffee producers. Under its Sustainability that Matters® programs, the FNC has developed an integral sustainability policy focused on coffee growers that includes productive, social and environmental initiatives. It also develops scientific research, technology transfer and social and industrial processes, supporting Colombian coffee production and commercialization. For more information, please visit: -

Diana Pardo
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...