Welcome!

News Feed Item

Prioritizing Translation Decisions in the Heavy Machinery Industry

NEW YORK, March 19, 2014 /PRNewswire-iReach/ -- The global demand for heavy machinery is expected to rise dramatically in the next 12 years, with a projected 70 percent increase in construction output.1 To fully capitalize on this growing global demand for construction equipment, it's important to first consider the international regions in which your products will be used and the corresponding language translations that will be required for your product materials.

Photo - http://photos.prnewswire.com/prnh/20140319/MN86566

At first glance, selecting target languages may seem like a straightforward process. However, you may want to consider the following practical tips before beginning your next translation project.

Keep Apprised of Global Trends

To maximize the value of your translation investment, it's important prioritize your work to align with those regions forecasted to spend the most capital on construction. Industry experts report that China will likely generate 25 percent of the world's construction output by 2025, an increase from 18 percent in 2012.2 India, projected to have even greater construction growth between now and 2025, is positioned to become the third-largest construction market during the same period.3 For these two countries, the increase in construction output is being fueled by the economic growth of the rising middle class. In contrast, the market for heavy machinery in Europe is forecasted to grow slowly, mostly as a result of the economic impacts of financial regulations put in place in recent years.4 Consideration of these and other market trends can help you prioritize your target translation projects to reach your largest potential customer bases.

Be Attuned to Construction Types by Region

One critical component of identifying leading international heavy machinery needs is determining which kinds of construction work are in greatest demand in each region. This can help you to further refine your decision-making process in selecting target translation languages.

For example, some equipment types may be better suited for building constructing while other types are more commonly used to improve a city's infrastructure. If your company specializes in heavy equipment for housing projects, you may want to prioritize your product translations for customers in emerging markets such as Brazil, Mexico and Nigeria.5 Other countries are more likely to take on large-scale construction efforts to revitalize urban areas such as the ongoing Kai Tak project in Hong Kong, which is meant to foster "a distinguished, vibrant, attractive and people-oriented community by the Victoria Harbor."6 Staying informed on specific projects as well as overall regional construction activities can help to prioritize marketing and language translation decisions.

Understand Country-Specific Language Needs

Regardless of the countries you choose to go to market, thorough research of your customers' language requirements is necessary to prevent costly errors in language translation decisions. Several countries such as India, for example, have multiple national languages and many additional languages that are prevalent in individual regions. Knowing which languages your prospective customers prefer will help to distinguish you from your competitors. It will also make it easier for your customers to correctly and safely operate your products.

Even if a target country has a single dominant language, it is important to consider the audience for any materials that require translation. For example, the recipients of your business proposals and marketing materials are probably not the same customer audience who will consult equipment instructions and safety information, particularly if any aspect of the construction project is being outsourced. For these reasons, having a clear understanding of language requirements for all various project stakeholders is crucial to making sound translation decisions.

Adhering to these simple guidelines can help you more quickly identify and prioritize the appropriate target languages for your translation efforts. You can also further increase the effectiveness of your translations by partnering with an experienced language services provider that will help to ensure that your translations meet your prospective customers' service expectations as well as the strict risk-management requirements of the heavy machinery industry.

References

1 Global construction 2025 executive summary. (July 1, 2013). Global Construction Perspectives and Oxford Economics, page 12.
2 Ibid.
3 Global Construction Perspectives and Oxford Economics, page 13.
4 Carey, David. (February 13, 2014). Blackstone's Gray sees opportunities in emerging-market decline. Bloomberg Businessweek. Web.
5 Global Construction Perspectives and Oxford Economics, page 19.
6 Kai Tak Development, Civil Engineering and Development Department of HKSAR. Overview of Kai Tak development. Web.

Full article:http://www.merrillbrink.com/informed-translation-decisions-in-the-heavy-machinery-industry-03182014.htm

About Merrill Brink International

Merrill Brink International (www.merrillbrink.com) is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.

Merrill Brink is recognized in the industry for its commitment to quality and its pioneering approach of leveraging technology to reduce costs, eliminate redundant processes and accelerate translation life cycles. Merrill Brink is certified to ISO 9001:2008; ISO/IEC 27001:2005 and ISO 13485:2003, and compliant to EN 15038:2006 and ISO 14971:2007.Together, these standards provide assurance that the most stringent process and quality standards for translation are followed. Merrill Brink International is a wholly owned subsidiary of Merrill Corporation.

Media Contact: Vanessa Lontoc, Merrill Brink International, 212-229-6532, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Merrill Brink International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is neces...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, discussed how AI can simplify cloud operations. He covered the following topics: why cloud mana...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.