|By PR Newswire||
|March 19, 2014 05:47 PM EDT||
NEW YORK, March 19, 2014 /PRNewswire-iReach/ -- The global demand for heavy machinery is expected to rise dramatically in the next 12 years, with a projected 70 percent increase in construction output.1 To fully capitalize on this growing global demand for construction equipment, it's important to first consider the international regions in which your products will be used and the corresponding language translations that will be required for your product materials.
At first glance, selecting target languages may seem like a straightforward process. However, you may want to consider the following practical tips before beginning your next translation project.
Keep Apprised of Global Trends
To maximize the value of your translation investment, it's important prioritize your work to align with those regions forecasted to spend the most capital on construction. Industry experts report that China will likely generate 25 percent of the world's construction output by 2025, an increase from 18 percent in 2012.2 India, projected to have even greater construction growth between now and 2025, is positioned to become the third-largest construction market during the same period.3 For these two countries, the increase in construction output is being fueled by the economic growth of the rising middle class. In contrast, the market for heavy machinery in Europe is forecasted to grow slowly, mostly as a result of the economic impacts of financial regulations put in place in recent years.4 Consideration of these and other market trends can help you prioritize your target translation projects to reach your largest potential customer bases.
Be Attuned to Construction Types by Region
One critical component of identifying leading international heavy machinery needs is determining which kinds of construction work are in greatest demand in each region. This can help you to further refine your decision-making process in selecting target translation languages.
For example, some equipment types may be better suited for building constructing while other types are more commonly used to improve a city's infrastructure. If your company specializes in heavy equipment for housing projects, you may want to prioritize your product translations for customers in emerging markets such as Brazil, Mexico and Nigeria.5 Other countries are more likely to take on large-scale construction efforts to revitalize urban areas such as the ongoing Kai Tak project in Hong Kong, which is meant to foster "a distinguished, vibrant, attractive and people-oriented community by the Victoria Harbor."6 Staying informed on specific projects as well as overall regional construction activities can help to prioritize marketing and language translation decisions.
Understand Country-Specific Language Needs
Regardless of the countries you choose to go to market, thorough research of your customers' language requirements is necessary to prevent costly errors in language translation decisions. Several countries such as India, for example, have multiple national languages and many additional languages that are prevalent in individual regions. Knowing which languages your prospective customers prefer will help to distinguish you from your competitors. It will also make it easier for your customers to correctly and safely operate your products.
Even if a target country has a single dominant language, it is important to consider the audience for any materials that require translation. For example, the recipients of your business proposals and marketing materials are probably not the same customer audience who will consult equipment instructions and safety information, particularly if any aspect of the construction project is being outsourced. For these reasons, having a clear understanding of language requirements for all various project stakeholders is crucial to making sound translation decisions.
Adhering to these simple guidelines can help you more quickly identify and prioritize the appropriate target languages for your translation efforts. You can also further increase the effectiveness of your translations by partnering with an experienced language services provider that will help to ensure that your translations meet your prospective customers' service expectations as well as the strict risk-management requirements of the heavy machinery industry.
1 Global construction 2025 executive summary. (July 1, 2013). Global Construction Perspectives and Oxford Economics, page 12.
3 Global Construction Perspectives and Oxford Economics, page 13.
4 Carey, David. (February 13, 2014). Blackstone's Gray sees opportunities in emerging-market decline. Bloomberg Businessweek. Web.
5 Global Construction Perspectives and Oxford Economics, page 19.
6 Kai Tak Development, Civil Engineering and Development Department of HKSAR. Overview of Kai Tak development. Web.
About Merrill Brink International
Merrill Brink International (www.merrillbrink.com) is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.
Merrill Brink is recognized in the industry for its commitment to quality and its pioneering approach of leveraging technology to reduce costs, eliminate redundant processes and accelerate translation life cycles. Merrill Brink is certified to ISO 9001:2008; ISO/IEC 27001:2005 and ISO 13485:2003, and compliant to EN 15038:2006 and ISO 14971:2007.Together, these standards provide assurance that the most stringent process and quality standards for translation are followed. Merrill Brink International is a wholly owned subsidiary of Merrill Corporation.
Media Contact: Vanessa Lontoc, Merrill Brink International, 212-229-6532, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Merrill Brink International
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 25, 2016 03:30 AM EDT Reads: 2,097
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 25, 2016 02:30 AM EDT Reads: 2,134
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 02:15 AM EDT Reads: 440
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 25, 2016 02:00 AM EDT Reads: 1,889
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 25, 2016 02:00 AM EDT Reads: 1,772
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 25, 2016 01:15 AM EDT Reads: 1,597
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 25, 2016 01:00 AM EDT Reads: 1,962
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 25, 2016 12:45 AM EDT Reads: 1,901
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 25, 2016 12:30 AM EDT Reads: 2,066
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 25, 2016 12:00 AM EDT Reads: 2,971
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 24, 2016 10:30 PM EDT Reads: 1,454
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 24, 2016 10:30 PM EDT Reads: 2,012
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 24, 2016 09:15 PM EDT Reads: 1,667
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 24, 2016 04:45 PM EDT Reads: 1,319
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 24, 2016 04:15 PM EDT Reads: 363