Welcome!

News Feed Item

Prioritizing Translation Decisions in the Heavy Machinery Industry

NEW YORK, March 19, 2014 /PRNewswire-iReach/ -- The global demand for heavy machinery is expected to rise dramatically in the next 12 years, with a projected 70 percent increase in construction output.1 To fully capitalize on this growing global demand for construction equipment, it's important to first consider the international regions in which your products will be used and the corresponding language translations that will be required for your product materials.

Photo - http://photos.prnewswire.com/prnh/20140319/MN86566

At first glance, selecting target languages may seem like a straightforward process. However, you may want to consider the following practical tips before beginning your next translation project.

Keep Apprised of Global Trends

To maximize the value of your translation investment, it's important prioritize your work to align with those regions forecasted to spend the most capital on construction. Industry experts report that China will likely generate 25 percent of the world's construction output by 2025, an increase from 18 percent in 2012.2 India, projected to have even greater construction growth between now and 2025, is positioned to become the third-largest construction market during the same period.3 For these two countries, the increase in construction output is being fueled by the economic growth of the rising middle class. In contrast, the market for heavy machinery in Europe is forecasted to grow slowly, mostly as a result of the economic impacts of financial regulations put in place in recent years.4 Consideration of these and other market trends can help you prioritize your target translation projects to reach your largest potential customer bases.

Be Attuned to Construction Types by Region

One critical component of identifying leading international heavy machinery needs is determining which kinds of construction work are in greatest demand in each region. This can help you to further refine your decision-making process in selecting target translation languages.

For example, some equipment types may be better suited for building constructing while other types are more commonly used to improve a city's infrastructure. If your company specializes in heavy equipment for housing projects, you may want to prioritize your product translations for customers in emerging markets such as Brazil, Mexico and Nigeria.5 Other countries are more likely to take on large-scale construction efforts to revitalize urban areas such as the ongoing Kai Tak project in Hong Kong, which is meant to foster "a distinguished, vibrant, attractive and people-oriented community by the Victoria Harbor."6 Staying informed on specific projects as well as overall regional construction activities can help to prioritize marketing and language translation decisions.

Understand Country-Specific Language Needs

Regardless of the countries you choose to go to market, thorough research of your customers' language requirements is necessary to prevent costly errors in language translation decisions. Several countries such as India, for example, have multiple national languages and many additional languages that are prevalent in individual regions. Knowing which languages your prospective customers prefer will help to distinguish you from your competitors. It will also make it easier for your customers to correctly and safely operate your products.

Even if a target country has a single dominant language, it is important to consider the audience for any materials that require translation. For example, the recipients of your business proposals and marketing materials are probably not the same customer audience who will consult equipment instructions and safety information, particularly if any aspect of the construction project is being outsourced. For these reasons, having a clear understanding of language requirements for all various project stakeholders is crucial to making sound translation decisions.

Adhering to these simple guidelines can help you more quickly identify and prioritize the appropriate target languages for your translation efforts. You can also further increase the effectiveness of your translations by partnering with an experienced language services provider that will help to ensure that your translations meet your prospective customers' service expectations as well as the strict risk-management requirements of the heavy machinery industry.

References

1 Global construction 2025 executive summary. (July 1, 2013). Global Construction Perspectives and Oxford Economics, page 12.
2 Ibid.
3 Global Construction Perspectives and Oxford Economics, page 13.
4 Carey, David. (February 13, 2014). Blackstone's Gray sees opportunities in emerging-market decline. Bloomberg Businessweek. Web.
5 Global Construction Perspectives and Oxford Economics, page 19.
6 Kai Tak Development, Civil Engineering and Development Department of HKSAR. Overview of Kai Tak development. Web.

Full article:http://www.merrillbrink.com/informed-translation-decisions-in-the-heavy-machinery-industry-03182014.htm

About Merrill Brink International

Merrill Brink International (www.merrillbrink.com) is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.

Merrill Brink is recognized in the industry for its commitment to quality and its pioneering approach of leveraging technology to reduce costs, eliminate redundant processes and accelerate translation life cycles. Merrill Brink is certified to ISO 9001:2008; ISO/IEC 27001:2005 and ISO 13485:2003, and compliant to EN 15038:2006 and ISO 14971:2007.Together, these standards provide assurance that the most stringent process and quality standards for translation are followed. Merrill Brink International is a wholly owned subsidiary of Merrill Corporation.

Media Contact: Vanessa Lontoc, Merrill Brink International, 212-229-6532, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Merrill Brink International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...