|By Business Wire||
|March 19, 2014 06:18 PM EDT||
From training videos to technology tutorials to corporate culture pieces, the concept of HR departments utilizing video is certainly nothing new. What is new, however, is using video as a way to attract candidates to an organization in the first place. This is where Digi-Me comes in.
Digi-Me, under the parent company JSTN, is the first and only HR video production company that takes traditional text job posts and turns them into professional, 60-second, newscast-style videos (called job videos) that can stream onto any type of device. The purpose is to make job-hunting faster, easier, and more appealing to the technologically savvy, pressed-for-time modern workforce. From the recruiter’s side, the benefits of this type of video include higher SEO, expanded candidate reach, increased candidate self-selection, and faster time-to-hire, all of which add up to significant time and cost savings.
“When it comes to filling critical roles, time is always of the essence,” said Lindsay Stanton, Digi-Me Chief Client Officer, “which is why we created job videos in the first place—to help get employment messaging out to candidates in the fastest, most effective way possible.”
This ease of use is now available on the recruiters’ end as well thanks to the latest Digi-Me technology, a client-facing content management system (CMS). The Digi-Me CMS is strategically designed to benefit companies of all sizes, from small businesses with hard-to-fill positions to global corporations and staffing companies that do high volume hiring, including positions such as sales representatives and manufacturing jobs. To access the CMS, recruiters must first log-in to the Digi-Me portal. From there, they can submit content for new videos, update existing videos in real time, and view up-to-the-minute metrics reports showing where candidates are viewing and applying to their jobs. There is also a bulk upload feature that allows clients to input large quantities of data with little-to-no administrative hassle. And since the Digi-Me CMS is a cloud-based system, recruiters can do all of this anytime, anywhere, and from any device.
Moreover, Digi-Me offers clients fully automated video implementation. What this means is that as soon as a video job report is completed, it automatically feeds into the client’s ATS and gets pushed out to the sites that they choose. Moreover, if any changes get made to that video—such as updating the location or apply link—they are automatically pushed out to all of the job postings that contain that particular job video across the web.
“We know without question the cost- and time-saving benefits that video offers recruiters,” stated Stanton. “However, integrating new technology into existing recruiting systems can be intimidating and time-consuming, so the Digi-Me CMS is intended to make the entire process as easy and user-friendly as possible.” In short, this automation eliminates the need for manual upload and distribution, so video job reports are up and running immediately upon completion. This faster turnaround translates into higher SEO and ultimately more candidates viewing the videos.
For more information on Digi-Me, JSTN, and the new cloud-based content management system, contact [email protected].
With our short, customized recruitment videos spotlighting career opportunities and corporate culture, Digi-Me, a JSTN company, delivers information to job-seekers in a way that is more engaging & more accessible across all media platforms than text. Our professional-quality video solutions include the latest cloud-based tracking technology for up-to-the-minute reporting on candidate behavior as well as automatic integration into your ATS. Harness the power of video to boost SEO, improve candidate self-selection, and stand out from the competition with Digi-Me video solutions. www.digi-me.com
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