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The NCAA(R) and PrimeSport Announce Launch of the Official NCAA Ticket Exchange(TM) for 2014 NCAA Men's Frozen Four(R)

PrimeSport Gives You the Ability to Follow Your Team All the Way to the Championship Game

ATLANTA, GA -- (Marketwired) -- 03/19/14 -- PrimeSport, the Official Ticket & Hospitality Provider of the NCAA, today announced the launch of the Official NCAA Ticket Exchange for the 2014 NCAA Men's Frozen Four. The 2014 NCAA Men's Frozen Four will be held at the Wells Fargo Center in Philadelphia on April 10 and April 12.

The Official NCAA Men's Frozen Four Ticket Exchange allows college hockey fans the opportunity to buy and sell Frozen Four tickets online in a convenient, safe, and guaranteed environment. Ticket holders who are unable to attend their games, or find their team eliminated prior to the championship, have a place to safely sell their tickets. Buyers can be assured that the tickets are authentic and guaranteed, even if the game is sold-out.

"Our priority is always to ensure fans have the best experience possible during the NCAA Men's Frozen Four as they root for their favorite team," said Josh Logan, director of ticketing at the NCAA. "Our partnership with PrimeSport has helped provide hockey fans with a safe, dependable and fully authorized method for buying or selling tickets to the NCAA Men's Frozen Four."

PrimeSport also manages The NCAA Experience® program that offers two levels of hospitality for fans to choose from. FAN experience ticket and hospitality packages include game tickets and access to the official pregame FAN Experience party that opens 90 minutes before gates open and includes happy hour food, cash bar and entertainment. For the ultimate college hockey fan looking for the VIP experience, official VIP in-stadium hospitality is available with or without game tickets and features regional cuisine, open bar, entertainment and much more. Frozen Four Travel Packages are also available and include hotel accommodations, game tickets, official souvenirs, access to official VIP in-stadium hospitality and much more.

As fans look to secure a spot to watch their team compete, PrimeSport is the only place where you can get guaranteed seat locations, official in-stadium VIP hospitality and the assurance of buying directly from the NCAA's only approved ticket and hospitality package provider.

"Philadelphia is a fantastic hockey town and a great location for college hockey fans who would like to attend the Men's Frozen Four this year," said Sam Soni, President of PrimeSport. "Through our relationship with the NCAA, we are thrilled that we can provide college hockey fans with an official source to purchase tickets and VIP hospitality packages from the first semi-final game, all the way through the championship."

For further information and to purchase tickets and hospitality for the 2014 NCAA Men's Frozen Four, please visit NCAA.com/vip.

About PrimeSport
PrimeSport is the leader in providing direct access to the biggest sporting events on the planet, offering tickets, travel, hospitality, and VIP experiences for corporations, professional sports teams and fans. PrimeSport's extensive experience in sports travel, hospitality and ticketing has allowed the company to form long term, official partnerships with some of the largest sporting events and organizations in the country. As a result, PrimeSport can provide more exclusive access to more events than any other company in the industry. Official partnerships include select NCAA Championships®, including the Men's Basketball Tournament and Final Four®, Men's College World Series®, Division I Wrestling Championships, Women's College World Series®, Women's Final Four®, Women's Volleyball Championship and NCAA Men's Frozen Four®, seventeen NFL teams, 2015 College Football Playoff, Rose Bowl, Sugar Bowl, Alamo Bowl, Orange Bowl, Liberty Bowl, Capital One Bowl, Russell Athletic Bowl, Holiday Bowl, San Diego County Credit Union Poinsettia Bowl, Chick-fil-A Bowl, Chick-fil-A Kickoff Game, AdvoCare Texas Kickoff, ACC Football Championship, State Farm Champions Classic, Jimmy V Classic, ACC Men's Basketball Tournament, Wrangler National Finals Rodeo, Feld Motor Sports, more than forty major NCAA Division I universities, nineteen NASCAR speedways and more. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit www.primesport.com or call 800/591-9198.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Capital One and Coca-Cola -- and the following elite companies as official Corporate Partners -- Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

NCAA, College World Series, Final Four, Frozen Four, NCAA Championships, NCAA Ticket Exchange, The NCAA Experience, Women's College World Series and Women's Final Four are trademarks licensed or owned by the National Collegiate Athletic Association. All other marks are property of their respective holders.

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