Welcome!

News Feed Item

MemSQL Eliminates ETL and Delivers Real-Time Advantage to Ad Tech Leader CPXi

New Tiered Storage Architecture Leverages 250 Billion Rows of Data for Real-Time Bidding and Offers Hundreds of Thousands of Dollars in Annual Savings

SAN FRANCISCO, CA -- (Marketwired) -- 03/20/14 -- MemSQL, the leader in distributed in-memory database technology, today announced that global digital-media holding company CPXi recently deployed MemSQL v3.0 in order to utilize all of the company's data -- 250 billion rows of real-time and historical data -- for its real-time bidding operations. CPXi provides multi-screen messaging that leverages display, social, mobile and video advertising at scale and serves billions of managed impressions daily. Extract, transform and load (ETL) is expensive and required CPXi to have extra machines and storage to run this time-intensive process. By switching from Hadoop to MemSQL, CPXi eliminated ETL processes and also cut 50 percent of its Amazon Elastic Compute Cloud (EC2) instances and 50TB of storage, which led to hundreds of thousands of dollars in annual savings.

"As we tested multiple vendors, we came to see that we don't just have Big Data, we have Huge Data, which brings new problems and complications," said Mike Zacharski, chief operating officer at CPXi. "With its real-time queries, cost-effective data accessibility and reliability, MemSQL provided the right solution to meet our unique business requirements -- including our large data sets -- so that we can operate more effectively and efficiently and push innovation forward within the highly competitive ad tech space."

Digital media clients are increasingly demanding real-time bidding (also known as programmatic ad buying), a dynamic auction process that ingests and analyzes billions of data points in real time to produce fast and accurate bids and more targeted ads. But many media companies are struggling to implement real-time bidding because of the sheer volume of data and velocity of processing that it requires.

Before MemSQL, CPXi was one of those companies: loading data from its tiered architecture into its analysis tools was an expensive, cumbersome process that could take 12 to 24 hours, which meant that data aged and became less relevant before it could be analyzed. MemSQL eliminated that problem: CPXi now does a front-line ingest into row store and then a real-time transfer of the data to the column store for analysis. This new consolidated, tiered storage architecture with a unified SQL interface eliminates CPXi's ETL process and simplifies the complexity of its database infrastructure. The architecture also helps CPXi to scale up staffing by exposing a familiar ANSI SQL interface so that new employees can come up to speed swiftly.

"Performance and reliability are crucial in the ad tech space, and CPXi needed the ability to scale out and analyze data quickly in order to provide the most accurate results for their customers," said Eric Frenkiel, co-founder and CEO of MemSQL. "We find our customers have Big Data challenges that require solutions that provide immediate business value. CPXi is a testament to the power of our database, and we're proud to be its valued partner in helping it to better serve customers."

About MemSQL
MemSQL is the database for fast data processing. With a single platform, companies can converge live data with their data warehouse to accelerate applications and power real-time operational analytics. MemSQL's Big Data platform brings speed, scale, and simplicity to enterprise customers worldwide. Based in San Francisco, MemSQL is a Y Combinator company funded by prominent venture capitalists and angel investors, including Accel Partners, Khosla Ventures, Data Collective, First Round Capital and IA Ventures. For more information, please visit www.memsql.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.