|By Marketwired .||
|March 20, 2014 06:00 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 03/20/14 -- MemSQL, the leader in distributed in-memory database technology, today announced that global digital-media holding company CPXi recently deployed MemSQL v3.0 in order to utilize all of the company's data -- 250 billion rows of real-time and historical data -- for its real-time bidding operations. CPXi provides multi-screen messaging that leverages display, social, mobile and video advertising at scale and serves billions of managed impressions daily. Extract, transform and load (ETL) is expensive and required CPXi to have extra machines and storage to run this time-intensive process. By switching from Hadoop to MemSQL, CPXi eliminated ETL processes and also cut 50 percent of its Amazon Elastic Compute Cloud (EC2) instances and 50TB of storage, which led to hundreds of thousands of dollars in annual savings.
"As we tested multiple vendors, we came to see that we don't just have Big Data, we have Huge Data, which brings new problems and complications," said Mike Zacharski, chief operating officer at CPXi. "With its real-time queries, cost-effective data accessibility and reliability, MemSQL provided the right solution to meet our unique business requirements -- including our large data sets -- so that we can operate more effectively and efficiently and push innovation forward within the highly competitive ad tech space."
Digital media clients are increasingly demanding real-time bidding (also known as programmatic ad buying), a dynamic auction process that ingests and analyzes billions of data points in real time to produce fast and accurate bids and more targeted ads. But many media companies are struggling to implement real-time bidding because of the sheer volume of data and velocity of processing that it requires.
Before MemSQL, CPXi was one of those companies: loading data from its tiered architecture into its analysis tools was an expensive, cumbersome process that could take 12 to 24 hours, which meant that data aged and became less relevant before it could be analyzed. MemSQL eliminated that problem: CPXi now does a front-line ingest into row store and then a real-time transfer of the data to the column store for analysis. This new consolidated, tiered storage architecture with a unified SQL interface eliminates CPXi's ETL process and simplifies the complexity of its database infrastructure. The architecture also helps CPXi to scale up staffing by exposing a familiar ANSI SQL interface so that new employees can come up to speed swiftly.
"Performance and reliability are crucial in the ad tech space, and CPXi needed the ability to scale out and analyze data quickly in order to provide the most accurate results for their customers," said Eric Frenkiel, co-founder and CEO of MemSQL. "We find our customers have Big Data challenges that require solutions that provide immediate business value. CPXi is a testament to the power of our database, and we're proud to be its valued partner in helping it to better serve customers."
MemSQL is the database for fast data processing. With a single platform, companies can converge live data with their data warehouse to accelerate applications and power real-time operational analytics. MemSQL's Big Data platform brings speed, scale, and simplicity to enterprise customers worldwide. Based in San Francisco, MemSQL is a Y Combinator company funded by prominent venture capitalists and angel investors, including Accel Partners, Khosla Ventures, Data Collective, First Round Capital and IA Ventures. For more information, please visit www.memsql.com.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Feb. 21, 2017 04:30 PM EST Reads: 2,251
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Feb. 21, 2017 04:00 PM EST Reads: 6,837
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Feb. 21, 2017 03:54 PM EST Reads: 109
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
Feb. 21, 2017 03:30 PM EST Reads: 1,211
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
Feb. 21, 2017 03:15 PM EST Reads: 4,468
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Feb. 21, 2017 03:15 PM EST Reads: 749
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 21, 2017 03:00 PM EST Reads: 5,944
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, will discuss how to use Kubernetes to setup a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace....
Feb. 21, 2017 02:45 PM EST Reads: 2,464
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Feb. 21, 2017 02:30 PM EST Reads: 1,314
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 21, 2017 02:15 PM EST Reads: 475
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Feb. 21, 2017 01:45 PM EST Reads: 3,570
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Feb. 21, 2017 01:45 PM EST Reads: 491
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Feb. 21, 2017 01:30 PM EST Reads: 771
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Feb. 21, 2017 01:30 PM EST Reads: 1,097
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Feb. 21, 2017 01:15 PM EST Reads: 1,417