|By Business Wire||
|March 20, 2014 08:05 AM EDT||
1World Online, an engagement applications, content and analytics platform company, has launched a beta version of its Reporter Dialogue Pack, a program that allows journalists to continue the conversation beyond the end of an article through a simple and powerful engagement and analytics tool. With this Dialogue Pack, readers will be able to add their opinions to embedded polls related to the particular article and see how others have voted on the same questions. With this feature, rather than through a customary comments section, readers will be more likely to participate in the conversation sparked by the article and feel that their opinion is equal to others.
Reporters chosen for the beta program will receive twice-weekly packs of simple-to-install polls based on timely news topics. Additionally, reporters will receive two free poll widgets (a chain of two to four poll questions) written specifically for the reporter to supplement specific articles from them. By adding 1World’s signature polling modules to an article, reporters can engage with their readers and receive real-time analytics on reader sentiment. The 1World Reporter Dialogue Pack will allow journalists to compare their readers’ opinions with the larger polling population by leveraging 1World’s active user base of more than 70,000 members and its syndication network of partner sites running polls and publishing poll results.
“1World’s vision has always been to get to the bottom of what people really think, and partnering with reporters to engage readers on the most timely and topical stories of today is a logical step in that direction,” says 1World’s editor-in-chief Michael Howerton. “By leveraging our real-time analytics offering, reporters will gain insight into public opinion, consumer sentiment, trends and behavioral intentions.”
This announcement comes after the recent launch of 1World’s Content Bundles, which will be the basis of the Reporter Dialogue Pack. The Content Bundles consist of the following elements that can be used to enhance or inform coverage:
- Article – an article on the biggest news stories of today; focused either on the news itself or on public opinion of an event based off of 1World’s intriguing poll results that serve as “News about the News”
- Infographic – an original and compelling image covering the topic in a visual manner
- Cool Factor Widgets – to ensure excitement and variety, interactive widgets such as maps are bundled as well
For an example of how these elements can work as an editorial product, see this recent example on the crisis in Ukraine click here.
The 1World Reporter Dialogue Pack is available now for qualifying journalists; please contact 1World to learn more at [email protected].
About 1World Online
1World Online has developed and maintains a Consumer Intelligence Platform providing simple but effective engagement applications, unique-engaging content, and insightful end-user analytics of the consumers of the apps and content. 1World is headquartered in Silicon Valley with offices in San Jose, CA, sales offices on the East coast, and a development center Europe. The 1World service is available on the Web at 1Worldonline.com, for iPhone in the App Store and for Android devices in Google Play and for Windows 8 in Windows Store. Please visit us at http://www.1Worldonline.com.
Products or service names mentioned herein are the trademarks of their respective owners.
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