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Elemica Hosts Webcast, "Supply Chain Operating Networks in the New Frontier"

BASF, Supply Chain Insights, and Elemica Discuss Next Generation B2B Networks

EXTON, PA -- (Marketwired) -- 03/20/14 -- Elemica, the leading Supply Chain Operating Network provider for the process industries, announces an upcoming webcast, "Supply Chain Operating Networks in the New Frontier," scheduled for April 15, 2014 at 10:00 AM ET. Speakers include Founder and Chief Executive Officer, Lora Cecere of Supply Chain Insights; Senior Manager Global Process Connectivity, Ralf Kahre of BASF; and Chief Technology Officer, Rich Katz of Elemica. The webinar features game-changing insight, evolving best practices, and qualitative analytics. Attendees will benefit from clear and actionable information that can be used to help drive their organization's strategy.

"This webcast is a must for companies who want to learn how next generation B2B Networks are transforming business," said Ed Rusch, VP of Corporate Marketing at Elemica. "Those who successfully transition their supply chain from an inside-out mindset to an outside-in reality will spark innovation in their business processes and extend collaboration with their trading partners. By doing so, they will be able to deliver individually tailored solutions to their customers, creating significant growth and greater shareholder value as a result."

Lora Cecere speaks often about market driven supply chains and has written a book on the topic, "Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation." Lora describes market driven supply chains as "...focused on delivering value-based outcomes that sense and translate market changes (buy and sell side markets) bi-directionally with near real time data latency to align sell, deliver, make and sourcing operations."

Ralf Kahre leads the global process connectivity operation at BASF, where he is responsible for all external facing connectivity for the end-to-end process owners within BASF. As Senior Manager Global Process Connectivity, Ralf has designed strategic connectivity processes to increase automation for BASF and its business partners as part of the global process architecture team.

Rich Katz, CTO of Elemica, is responsible for directing Elemica's Product Management and Development activities. Rich has an extensive background in Enterprise Resource Planning, Application Development, and Business-to-Business eCommerce. He is a frequent speaker at industry events and is often sought by the media and industry analysts for his thought leadership on supply chain B2B networks.

The webinar will be held April 15, 2014, from 10:00 AM - 10:45 AM New York time. To register, visit: www.elemica.com/events/

About Elemica

Elemica's Supply Chain Operating Network is designed to give clients greater control over their global supply chains. Capturing transaction data, across all trading partners, and translating it into actionable information is key to driving value out of the supply chain. By combining powerful SmartLink business process applications with a robust QuickLink Network, Elemica solutions improve operational efficiency, lower costs, and decrease working capital. Founded in 2000, Elemica today processes approximately $250B in annual transactions across more than 6,500 process industry trading partners. Elemica's global operations are headquartered outside Philadelphia and include offices in Amsterdam, Atlanta, Frankfurt, London, Seoul, Singapore, and Tokyo. Clients include BASF, BP, Continental, The Dow Chemical Company, DuPont, The Goodyear Tire & Rubber Company, LANXESS, Michelin, Shell, Solvay, Sumitomo Chemical, and Wacker. For more information, visit www.elemica.com.

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