|By PR Newswire||
|March 20, 2014 10:35 AM EDT||
NEW YORK, March 20, 2014 /PRNewswire/ -- Although photojournalists have other places to share their photographs and may think of Instagram as a tool for the general public, many news photographers and their media outlets are beginning to see the value of Instagramming the news.
The photo- and video-sharing site has made it easier for publications to report on real-time events like severe weather or a public rally. Instagram can also be a resource for identifying freelance photographers—whether amateur or by trade-- in areas where media outlets may not have staff.
At SXSW, Instagram community manager Dan Toffey spoke with Kira Pollack, director of photography at Time Magazine, and David Guttenfelder, AP Chief Photographer, Asia, about the "richer, broader experience" Instagram has provided to the media and its audiences.
Continue reading on Beyond Bylines: http://bit.ly/BBInstagrammingNews
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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