Welcome!

News Feed Item

InStadium & Phizzle to Revolutionize Fan Experience at Sports Venues Nationwide

New Mobile Platform Will Create Nation's Biggest "Social Network" at Live Sports Events

SAN FRANCISCO, CA -- (Marketwired) -- 03/20/14 -- Phizzle, a technology company specializing in sports fan engagement, and InStadium, the creator of the nation's only game-day sports venue video network, today announced a partnership to focus on elevating fan engagement and experiences in sports venues nationwide.

The partnership will combine audio, digital and mobile touch points to deliver more impactful experiences to audiences on game day. Fans will engage via mobile through digital publishing channels, capturing live fan feedback, real-time ad campaign performance indicators, and a never-before-seen "profile of the fan." The result: enhanced fan loyalty to teams and better results for sponsors. The platform will leverage fan data gathered from stadium systems, smart phones and external sources to personalize fan experiences and integrate native advertising from brands in real time.

"We have been searching for the right mobile tool to bridge the gap between our video programming and fans in seats," stated Barrett Davie, InStadium EVP and Founder. "Over 80% of fans come to games with smartphones in hand. Phizzle gives us a platform to engage fans, improve the game day fan experiences, add value for our team partners and brand advertisers."

Both companies believe that America's sporting venues offer the opportunity to provide audiences with the ultimate entertainment experience, brands with the most effective marketing channel available today, and teams with significant avenues for growth in their business models.

Fan profiles will originate from aggregated data acquired from online, social channels and mobile interactions. InStadium's sports video network reaches up to 20 million adults every month, and is among the early adopters to use Phizzle's FanTracker® solution, which automates the convergence of data from various sources into a single profile.

With Phizzle, InStadium has a SaaS platform that offers multi-channel access to capture fan interactions, organize all sources of data on a fan into a single, transparent record, deliver reporting capabilities to gain actionable insights and proactively engage these fans with relevant information and targeted brands.

After the initial implementation, InStadium plans to offer Phizzle's suite of pre-configured integrations to its team partners, providing an opportunity to link all of their network partners' third party systems into the Phizzle Platform, such as Point-of-Sale systems, ticketing providers, CRM systems and other key applications.

This summer, InStadium will debut a pre-game show across its network of 450 U.S. stadiums. The video show will entertain the 200 million+ Americans who attend MLB, MiLB, NBA, NFL, NHL, NCAA football and basketball games each year. The show will include mobile and social extensions powered by Phizzle, as well as deep sponsor integration from some of the biggest brands in the world. "We believe that smart phones will allow teams to personalize fan experiences, but there's some work to do first," said Pat Coyle, InStadium's Vice President of Audience Platforms. "We're designing an experience automation platform, and Phizzle's solution is a layer in our stack."

"We are pleased to be official partners with InStadium. They have built an incredible network of stadiums and arenas and have continually delivered value to teams and advertisers," said Ben Davis, CEO of Phizzle. "InStadium will be able to provide their clients and partners with insightful detail on fan behavior, while creating a fan experience leveraging all available digital touchpoints. Speed to market has never been more critical, as today's connected sports fans demand highly rich, highly personal experiences wherever they are and on whatever device they use."

About InStadium
InStadium is a video network of 450+ pro & college teams reaching 128 million adults in 120+ DMAs, headquartered in Chicago. InStadium connects brands with the best, hardest-to-reach, and most attentive consumers in-seats at live sports events throughout the year. InStadium delivers incremental reach and exposure, with research-verified double-digit lift in brand/advertising attributes and metrics. Founded by Barrett Davie, InStadium is based in Chicago with offices in New York, Detroit, Minneapolis, and Los Angeles.

To learn more, please visit www.Instadium.com, or contact Reggie Riley, Chief Revenue Officer, at 312.602.4306, or reggie@instadium.com

About Phizzle
Phizzle is a technology company specializing in fan engagement and data management solutions. Phizzle connects brands to their customers by incorporating powerful analytics and actionable insights from multiple touch points to help marketers to understand, grow and monetize their digital audiences. Founded by mobile marketing pioneer Ben Davis and based in San Francisco, Phizzle has offices in San Francisco, New York and Denver. To learn more about Phizzle, please visit www.phizzle.com, or call 1-877-PHIZZLE (744-9953). Like us on Facebook at www.facebook.com/phizzleinc and follow us on Twitter @phizzle.

Add to Digg Bookmark with del.icio.us Add to Newsvine

MEDIA CONTACTS:

Kate Boonstra
InStadium
312-602-4318
Email: kboonstra@instadium.com

Beth Trier
Phizzle
415-285-6147
Email: btrier@phizzle.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with budd...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.