|By Marketwired .||
|March 20, 2014 11:51 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 03/20/14 -- Phizzle, a technology company specializing in sports fan engagement, and InStadium, the creator of the nation's only game-day sports venue video network, today announced a partnership to focus on elevating fan engagement and experiences in sports venues nationwide.
The partnership will combine audio, digital and mobile touch points to deliver more impactful experiences to audiences on game day. Fans will engage via mobile through digital publishing channels, capturing live fan feedback, real-time ad campaign performance indicators, and a never-before-seen "profile of the fan." The result: enhanced fan loyalty to teams and better results for sponsors. The platform will leverage fan data gathered from stadium systems, smart phones and external sources to personalize fan experiences and integrate native advertising from brands in real time.
"We have been searching for the right mobile tool to bridge the gap between our video programming and fans in seats," stated Barrett Davie, InStadium EVP and Founder. "Over 80% of fans come to games with smartphones in hand. Phizzle gives us a platform to engage fans, improve the game day fan experiences, add value for our team partners and brand advertisers."
Both companies believe that America's sporting venues offer the opportunity to provide audiences with the ultimate entertainment experience, brands with the most effective marketing channel available today, and teams with significant avenues for growth in their business models.
Fan profiles will originate from aggregated data acquired from online, social channels and mobile interactions. InStadium's sports video network reaches up to 20 million adults every month, and is among the early adopters to use Phizzle's FanTracker® solution, which automates the convergence of data from various sources into a single profile.
With Phizzle, InStadium has a SaaS platform that offers multi-channel access to capture fan interactions, organize all sources of data on a fan into a single, transparent record, deliver reporting capabilities to gain actionable insights and proactively engage these fans with relevant information and targeted brands.
After the initial implementation, InStadium plans to offer Phizzle's suite of pre-configured integrations to its team partners, providing an opportunity to link all of their network partners' third party systems into the Phizzle Platform, such as Point-of-Sale systems, ticketing providers, CRM systems and other key applications.
This summer, InStadium will debut a pre-game show across its network of 450 U.S. stadiums. The video show will entertain the 200 million+ Americans who attend MLB, MiLB, NBA, NFL, NHL, NCAA football and basketball games each year. The show will include mobile and social extensions powered by Phizzle, as well as deep sponsor integration from some of the biggest brands in the world. "We believe that smart phones will allow teams to personalize fan experiences, but there's some work to do first," said Pat Coyle, InStadium's Vice President of Audience Platforms. "We're designing an experience automation platform, and Phizzle's solution is a layer in our stack."
"We are pleased to be official partners with InStadium. They have built an incredible network of stadiums and arenas and have continually delivered value to teams and advertisers," said Ben Davis, CEO of Phizzle. "InStadium will be able to provide their clients and partners with insightful detail on fan behavior, while creating a fan experience leveraging all available digital touchpoints. Speed to market has never been more critical, as today's connected sports fans demand highly rich, highly personal experiences wherever they are and on whatever device they use."
InStadium is a video network of 450+ pro & college teams reaching 128 million adults in 120+ DMAs, headquartered in Chicago. InStadium connects brands with the best, hardest-to-reach, and most attentive consumers in-seats at live sports events throughout the year. InStadium delivers incremental reach and exposure, with research-verified double-digit lift in brand/advertising attributes and metrics. Founded by Barrett Davie, InStadium is based in Chicago with offices in New York, Detroit, Minneapolis, and Los Angeles.
Phizzle is a technology company specializing in fan engagement and data management solutions. Phizzle connects brands to their customers by incorporating powerful analytics and actionable insights from multiple touch points to help marketers to understand, grow and monetize their digital audiences. Founded by mobile marketing pioneer Ben Davis and based in San Francisco, Phizzle has offices in San Francisco, New York and Denver. To learn more about Phizzle, please visit www.phizzle.com, or call 1-877-PHIZZLE (744-9953). Like us on Facebook at www.facebook.com/phizzleinc and follow us on Twitter @phizzle.
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Aug. 28, 2015 04:45 AM EDT Reads: 414
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 28, 2015 04:30 AM EDT Reads: 316
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 28, 2015 03:15 AM EDT Reads: 309
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 28, 2015 03:00 AM EDT Reads: 336
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 28, 2015 12:30 AM EDT Reads: 329
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 28, 2015 12:00 AM EDT Reads: 377
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Aug. 27, 2015 10:00 PM EDT Reads: 349
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 27, 2015 06:15 PM EDT Reads: 382
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Aug. 27, 2015 05:45 PM EDT
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Aug. 27, 2015 05:45 PM EDT Reads: 437
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Aug. 27, 2015 04:15 PM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 27, 2015 02:45 PM EDT Reads: 381
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Aug. 27, 2015 02:15 PM EDT Reads: 510
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Aug. 27, 2015 02:15 PM EDT
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Aug. 27, 2015 01:00 PM EDT Reads: 164