Welcome!

News Feed Item

Rawlings expands into cricket with Michael Clarke endorsement deal

Cricket Australia's captain to headline Rawlings new cricket fielders' gloves series

SYDNEY, March 20, 2014 /PRNewswire/ -- Rawlings Sporting Goods Company, Inc. a subsidiary of Jarden Corporation (NYSE: JAH) today announced its official expansion into the sport of cricket with the signing of Michael Clarke, international cricket star and captain of Cricket Australia™, to a multi-year endorsement agreement.  Clarke joins Rawlings international roster of professional athletes who play integral roles in the development of their on-field equipment and training products.

Rawlings expands into cricket with Michael Clarke endorsement deal; Cricket Australia's captain to headline Rawlings new cricket fielders' gloves series.  Clarke will join Rawlings at the Australian Women's National Baseball Team Mini-camp presented by Fielders Choice and Rawlings on Saturday, March 22, 2014 from 10-11am at Blacktown International Sportspark's Baseball Centre in west Sydney.

Clarke will travel to the United States this April to collaborate with Rawlings product management team on the development of his signature fielders' glove line, set to debut worldwide later this year.

"Cricket and baseball share many game-related characteristics, with fielding as a primary pillar in both sports," said Kurt Hunzeker, senior director of brand marketing for St. Louis-based Rawlings.  "With that in mind, Rawlings expansion into cricket is a logical next step, and Michael is the perfect ambassador for Rawlings.  His innovative leadership, aggressive style and unparalleled passion align perfectly with the Rawlings brand, and we look forward to a long-lasting partnership with one of the best athletes in the world."

While this marks the first-ever endorsement deal for Rawlings in the sport of cricket, the brand has enjoyed significant sales increases in the past three years of its iconic fielders' gloves, the same gloves used by baseball players throughout the world, in cricket-centric markets such as India and South Africa, in addition to Clarke's native Australia.

Clarke began using Rawlings fielders' gloves 12 years ago at the suggestion of Mike Young, Cricket Australia's current fielding coach and former manager of Australia's national baseball team.  Hunzeker saw firsthand cricketers' integration of baseball fielding gloves during a visit to Australia this January, as players participating in the KFC T20 Big Bash League used their Rawlings fielders' gloves during training.  Young introduced the two shortly after Clarke's Australia whitewashed England 5-0 in the Ashes.

"I'm honored to be able to partner with such an iconic American brand," Clarke said.  "I'm excited about this partnership with Rawlings, my visit to the United States next month, and developing the Michael Clarke line of Rawlings fielders' gloves."

Clarke's endorsement agreement continues Rawlings' aggressive push in the global sporting goods marketplace.  In January, Rawlings signed new 3-year pacts with the Australian Baseball League™ and Baseball Australia™, establishing Rawlings as the Official Baseball, Batting Helmet and Catchers' Gear Provider for both organizations.  Last month, Rawlings announced its new partnership with the Chinese Baseball Association, establishing Rawlings as the Official Apparel and Equipment Sponsor for the national governing body.

About Rawlings
Rawlings Sporting Goods Company, Inc. is an innovative manufacturer and marketer of sporting goods worldwide.  Founded in 1887, Rawlings is an authentic global sports brand, trusted by generations of athletes of all skill levels.  Rawlings' unparalleled quality and expert craftsmanship are the fundamental reasons why more professional athletes, national governing bodies and sports leagues choose Rawlings.  Rawlings is the Official Ball Supplier and Batting Helmet of Major League Baseball®, the official baseball of Minor League Baseball™ and the NCAA®, and the approved baseball, basketball, football and softball of the National High School Federation®.  For more information, please visit Rawlings.com or by phone at (314) 819-2800.

Photo - http://photos.prnewswire.com/prnh/20140320/CG87189

SOURCE Rawlings

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...