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Richard Bagnall Joins PRIME Research Global Leadership Team

Industry Thought-Leader Appointed CEO of PRIME Research UK

NEW YORK, March 20, 2014 /PRNewswire/ -- PRIME Research announced today the appointment of Richard Bagnall as Chief Executive Officer of PRIME Research UK where he will focus on developing the firm's domestic and international client portfolio from its offices in Oxford. Bagnall has 18 years of experience advising clients on the best ways to measure the effectiveness of PR and prove its value to the organization. 

Richard Bagnall, newly named CEO of PRIME Research UK

"I am delighted to join PRIME Research, an organization I hold in high esteem," Bagnall stated. "PRIME owns a reputation for high quality services and innovation; I'm excited to leverage my experience across PRIME's portfolio of social and traditional media analysis services."

Prior to joining PRIME, Bagnall was a founding director of international specialist insights business Metrica.  Metrica, founded in the 1990s, was sold to Gorkana in 2009 where Bagnall worked for a further four years as managing director of the global media insights division. He left in 2013.

"With a strong international network and invaluable research expertise, Richard will contribute greatly to PRIME's success as a global provider of technologically-enabled research-based public relations consulting," offered Dr. Rainer Mathes, founder and chairman of the PRIME Research Group.

Bagnall is a board director of AMEC (the International Association for the Measurement and Evaluation of Communications) where he chairs its social media measurement committee. He is a member of the Chartered Institute of Public Relations' (CIPR) social media panel, leading its work on social media measurement. In 2013 he was appointed as an adviser to the UK Government's Cabinet Office where he is an active member of the Cabinet Office Evaluation Council. Prior to joining the evaluation council, Richard was one of three external reviewers commissioned to conduct a full review of the UK Government's digital communications capabilities and co-authored guidelines on which all government digital communications strategy for the next few years will be based.

Prior to his career in PR measurement and insights, Bagnall worked in public relations, both in house for medical charity the Royal College of General Practitioners, and also for Saatchi and Saatchi's PR business, The Rowland Company.

About PRIME Research:  As a research-based PR consultancy, PRIME Research combines talent, technology and tools to deliver communications insights for better business decision-making.  With nine offices across the Americas, Europe and Asia, the firm works with many of the world's most admired organizations.

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