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Online shopping in Canada gets a boost as Canada Post teams up with Thinkwrap

Collaboration to build e-commerce solutions for tech giant Oracle

OTTAWA, March 20, 2014 /PRNewswire/ - Canada Post and Thinkwrap Commerce announced a new collaboration designed to simplify and accelerate incorporation of Canada Post's shipping data into Oracle Commerce, an e-commerce solution powering many of the leading brands in North America.

By making it easier for retailers to incorporate Canada Post's data with Oracle Commerce, the collaboration between Thinkwrap and Canada Post will help retailers strengthen their e-commerce customer experience by providing shoppers with the choice and convenience they not only prefer, but also expect. Customer-centric features include increased options for shipping times, delivery locations and easy returns, as well as improved tracking.

At the centre of the collaboration is a pre-built and reusable accelerator, a plug-in type software developed by Thinkwrap for Oracle Commerce. The accelerator makes real-time incorporation with Canada Post's shipping data quick and easy, without the need for additional customization. A more simplified process will enable and encourage more Canadian retailers to incorporate shipping data into their online stores.

"This new collaboration will allow Canada's biggest retailers to better meet their customers' online shopping expectations by providing them with the kind of options they want. Improving the end-to-end online shopping experience is key to making e-commerce in Canada stronger, and more competitive," says Rene Desmarais, Senior Vice-President, Parcels, Canada Post.

"Transparency of the shipping process is an important component of delivering on commerce anywhere.  The collaboration between Thinkwrap and Canada Post will help Canadian retailers provide the experience their customers expect," said John Andrews, Vice President, Product Development, Oracle.

A major benefit of the Thinkwrap accelerator is the reduced time, effort and cost it can take for retailers to incorporate Canada Post's shipping data into their Oracle Commerce solutions.

"Make no mistake; Canada Post has hit the nail on the head with its new service mix for eCommerce customers.   Our eCommerce customers have confirmed this with their direct feedback", says Steve Byrne, CEO of Thinkwrap.  "We are absolutely thrilled to have become part of the enablement process for these new services with the Canada Post Team." 

EVENT NOTICE: Hear more about the latest trends in eCommerce facing Canada and learn how Canada Post and technology leaders Oracle, Thinkwrap and Tenzing are making it easier for customers and retailers to shop online. Gain insights into Groupe Dynamite's SPIN Project – a complete technology overhaul to support a changing retail landscape.  To learn more about today's event or to join the webinar, please visit

Thinkwrap is a Gold level member of Oracle PartnerNetwork (OPN).

About Canada Post
Canada Post is the country's leading provider of electronic commerce and customer communication solutions. It reaches more than 15.3 million addresses, operates the country's largest retail network, and offers affordable and reliable service with convenient pickup and return options for online shoppers. Together, Canada Post, Purolator Inc. and SCI Logistics offer market-leading end-to-end solutions for e-commerce shippers by leveraging the assets and expertise of the Canada Post Group of Companies.   

About Thinkwrap
Well-known retail brands turn to Thinkwrap Commerce as their trusted eCommerce system integration partner when they want to grow revenue, increase online and in-store traffic, improve customer experience, grow a loyal customer base, achieve operational efficiencies and higher profits. From long-term strategic planning and well-architected design through robust development and ongoing optimization, we use the best available technologies to ensure our customers' online success.

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

SOURCE Canada Post

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