|By PR Newswire||
|March 20, 2014 02:39 PM EDT||
NEW YORK, March 20, 2014 /PRNewswire/ -- Forensiq, a leading fraud detection solution for the online advertising industry, announced today the launch and rollout of its new corporate identity and website. The rebrand of the award-winning company CPA Detective as Forensiq highlights the company's expanded service offerings and commitment to fighting online advertising fraud.
"When I founded CPA Detective, we were the first real-time fraud detection solution specifically designed for the performance marketing industry," said David Sendroff, Founder and President of Forensiq. "As the online advertising industry grew and as fraud evolved, so did our company. Our rebrand as Forensiq better reflects our suite of offerings, and highlights our commitment to fighting online ad fraud everywhere."
Digital advertising has grown to a $40 Billion market, according to the Interactive Advertising Bureau (IAB). This growth has spurred fraudulent activity, especially in terms of non-human web traffic, which, according to Incapsula, accounted for 60 percent of all US web traffic, a 10 percent increase from 2012 to 2013.
Forensiq offers effective, easy to implement ways to combat affiliate, click, conversion and impression fraud and thwart cookie stuffing. In addition, the firm just announced an innovative ad viewability service. Before campaigns, Forensiq aggregates data and IP reputation within 10 milliseconds to allow clients to make informed buy/don't buy decisions. During the campaign, the firm captures the digital forensics of each visitor's device and provides insights into questionable sources so users can make real-time adjustments. At any time, clients can access Forensiq's real-time interface and view actionable statistics and reason codes to adjust their media buying strategy.
With its obsessive team of data scientists as well as cost effective and easy to implement solutions, Forensiq serves a host of companies of all sizes throughout the online advertising and e-commerce industries including: Conversant, Groupon, Green Dot, LendingTree and Publishers Clearing House.
"The web is driven by online advertising," said Sendroff, "However, for the web to thrive, online advertisers and marketers need to get what they pay for – to reach real people and get real results. If you're buying impressions, leads, clicks or affiliate referrals, what you get should be fraud free, that's what Forensiq offers."
Forensiq, which is based in New York City and has an office in San Francisco, employs about 20 people. The company won the 2014 LeadsCouncil LEADER Award for Best-In-Class Fraud Detection and the 2013 LeadsCouncil LEADER Award for Innovation. For more information about Forensiq, visit www.Forensiq.com.
Forensiq, formerly CPA Detective, is an innovative company that has developed a series of effective, easy to implement solutions that combat affiliate, click, conversion and impression fraud, as well as cookie stuffing. In addition, Forensiq provides an ad viewability product that ensures that ads are actually seen. The firm combines the latest technology and a dedicated staff of obsessed fraud fighters to help its clients stay ahead of the bad guys and achieve a better ROI. Forensiq is headquartered in New York City and has an office in San Francisco.
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Oct. 27, 2016 02:30 PM EDT Reads: 579
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Oct. 27, 2016 02:17 PM EDT Reads: 142
As companies adopt the cloud-to-streamline workflow, deployment hasn’t been very seamless because of IT concerns surrounding security risks. The cloud offers many benefits, but protecting and securing information can be tricky across multiple cloud providers and remains IT’s overall responsibility. In his session at 19th Cloud Expo, Simon Bain, CEO of SearchYourCloud, will address security compliance issues associated with cloud applications and how document-level encryption is critical for sup...
Oct. 27, 2016 01:48 PM EDT Reads: 211
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 27, 2016 01:45 PM EDT Reads: 1,588
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Oct. 27, 2016 01:45 PM EDT Reads: 987
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 27, 2016 01:45 PM EDT Reads: 1,138
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 27, 2016 01:45 PM EDT Reads: 3,993
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Oct. 27, 2016 01:30 PM EDT Reads: 2,268
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 27, 2016 01:15 PM EDT Reads: 1,198
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 27, 2016 01:15 PM EDT Reads: 829
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 27, 2016 01:15 PM EDT Reads: 5,079
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Oct. 27, 2016 01:00 PM EDT Reads: 4,648
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 27, 2016 01:00 PM EDT Reads: 355
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 27, 2016 01:00 PM EDT Reads: 8,616
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Oct. 27, 2016 12:00 PM EDT Reads: 709