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KongZhong Announces Guild Wars 2 China CD-Key Price of RMB 88 per unit, Large Scale Beta Weekend Event and Pre-orders starting on April 2nd 2014

BEIJING, March 20, 2014 /PRNewswire/ -- KongZhong Corporation (KONG), a leading provider of digital entertainment services for consumers in the PRC, today has officially announced the CD-Key price of Guild Wars 2, the groundbreaking fantasy MMO developed by ArenaNet, for the China market. From April 2nd 2014, KongZhong will officially start pre-order sales of Guild Wars 2 in China at the price of 88.00 RMB. Details for the Open Beta launch for Guild Wars 2 will be announced shortly.

Moreover, in a sign of confidence and evidence of Guild Wars 2 break from traditional online games in China, KongZhong and ArenaNet have decided to hold a large scale beta test event from 9:00 am on Mar 21st 2014 to 5:00 pm Mar 24th 2014, to allow let more players experience the game and the uniquely designed Royal Title system, a loyalty system designed to provide a reusable package of convenience items, plus gifts, plus discounts on everything else in the gem store. The large scale test is to allow Chinese players to experience this system first hand and the game as a whole prior the pre-sale start on April 2nd 2014 with the test expected to support up to 150,000 peak concurrent users.

88 RMB for GW2 China CD-Key

It was recently announced that game features and content of Guild Wars 2 China will be synchronized with the global game and that Guild Wars 2 China would use the same CD-Key business model as the Western version. And today, KongZhong has announced that the price for the Guild Wars 2 China CD-Key will be an accessible 88 RMB for Chinese players. 

Based on in-depth market research and player surveys, KongZhong and ArenaNet believe the RMB 88 CD-Key price for Guild Wars 2 China, given the game's high quality and beautiful design, compared with free-to-play and time-based pay-to-play games, this price, where players purchase the game once and then play it for as long as they wish with no subscription fee, has the highest chance to appeal to the broadest base of players in China.

Pre-order Starts from Apr-2 with Mysterious Surprise Gift

From Apr 2nd to Apr 30th, the official website of Guild Wars 2 will officially begin taking pre-order sales for the game with details of the open beta launch to come shortly. Any player purchasing the game during this period will also receive a mysterious and special Guild Wars 2 related gift.  Also, pre-sale order players can then directly update their beta test game client leading up to the Open Beta as to avoid the download process again.

Guild Wars 2 China is Coming Soon!

It's been a long, but worthwhile journey, which is now moving into a new and even more exciting phase for Guild Wars 2. Since release in the West on Aug 28, 2012, Guild Wars 2 has become the fastest-selling Western MMO of all time based on the first nine months of availability with over 3.0 mn units sold and winning Time Magazine's 2012 Video Game of the Year award.  With over 18 months of development of Guild Wars 2 for the China market and millions of Chinese players eager to access the game in their home territory, the official launch of Guild Wars 2 in China will be arriving shortly.

About Guild Wars 2

Guild Wars® 2 is a visually stunning MMO that offers players the epic grandeur of a massive role playing environment combined with innovative combat mechanics, dynamic events, and customized personal storytelling. Building on the success of Guild Wars, NCSOFT and game developer ArenaNet™ have created an MMO that lets gamers play the way they want, while at the same time retaining the no-subscription-fee business model that made the original Guild Wars so popular. For more information about Guild Wars 2, visit

About KongZhong

KongZhong (KONG), listed in Nasdaq in 2004, is one of the leading providers of digital entertainment services for consumers in the PRC. We operate three main business units, namely WVAS, mobile games and Internet games. Within Internet games, KONG has the exclusive publishing rights for World of Tanks, World of Warplanes, World of Warships, Guild Wars 2 and other titles in mainland China. Since the acquisition of our proprietary smartphone game engine platform in 2011, KONG has expanded our smartphone game development team across 4 cities in China currently developing over 10 smartphone games across various genres, including MMORPG, RTS, military, and fantasy.

SOURCE KongZhong Corporation

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