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Empowered Products continues expansion to U.S. regional chains with new shipments of PINK®

LAS VEGAS, Mar. 21, 2014 /PRNewswire/ -- Empowered Products, Inc. (EMPO), an emerging leader in the high-growth sexual wellness sector through its award-winning PINK® and Gun Oil® brands, announced today that its PINK Silicone, PINK Water, and Hot PINK personal lubricants have been shipped to Meijer Distribution Centers for placement in approximately 200 stores. Consumers can now shop for these PINK items in 3.3 ounce bottle sizes in the Family Planning section of Meijer stores.

Scott Fraser, president and CEO of Empowered Products, stated, "Our PINK presence continues to expand across the U.S. as evidenced by this outstanding Midwest regional exposure at Meijer stores. We are excited to be growing our PINK brand with this leading retailer who is credited with pioneering the modern supercenter concept back in 1962. Americans are becoming increasingly accustomed to purchasing adult products, such as personal lubricants, along with their regular grocery and pharmacy shopping, and we view our new sales relationship with Meijer as a fitting example of that emerging consumer trend."

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings.  Additional information on Meijer and the ability to shop for more can be found at 

About Empowered Products, Inc.

Empowered Products, in just its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and current distribution of 17 high-quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 21,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at and to call the EMPO Shareholder Request Line: 877-305-1160. The Company's media contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Kurt Weber
[email protected]

SOURCE Empowered Products, Inc.

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