Welcome!

News Feed Item

Ketchum Captures PRWeek's 2014 Campaign of the Year Award, Marking Unprecedented Fourth Win

Firm Wins Honorable Mention for Large Agency of the Year

NEW YORK, March 21, 2014 /PRNewswire/ -- Ketchum, a leading global public relations firm, and its work on behalf of Gillette was awarded Campaign of the Year at the 15th-annual PRWeek Awards held last night in New York City. This is the fourth time Ketchum and its clients have received this honor, making it the only firm that has achieved this distinction. In addition to the top award, the agency also received three awards and three honorable mentions for its work on behalf of its clients, and the firm also received the honorable mention in the Large Agency of the Year category.

"We're honored to be recognized alongside Gillette with PRWeek's Campaign of the Year award. This distinction is a testament to the partnerships we have with our clients, as well as the dedication and creativity of our account teams. These collaborations allow us to make a measurable impact on our clients' businesses and deliver break through results," said Rob Flaherty, senior partner, CEO and president of Ketchum.

Of Ketchum and Gillette's Campaign of the Year win, PRWeek editor Steve Barrett noted, "It's not easy to get people to talk about shaving. However, with a powerful and engaging initiative befitting of Superman himself, Ketchum and P&G/Gillette soared above the competition to capture tonight's highest honor." Further, a PRWeek Awards judge noted, "Fully integrated and breakthrough, this campaign made great use of paid, owned, shared, and owned, but did so in an insight-based, smart, and strategic way."

Ketchum's award-winning client programs include:

AWARD WINNERS

CAMPAIGN OF THE YEAR
"Gillette Asks: How Does the Man of Steel Shave?"
Gillette with Ketchum

Arts, Entertainment & Media Campaign of the Year
"Gillette Asks: How Does the Man of Steel Shave?"
Gillette with Ketchum

Crisis or Issues Management Campaign of the Year
"Don't Ground America"
Airlines for America with Ketchum

Promotional Event of the Year
"Do Us a Flavor"
Frito-Lay with Ketchum

HONORABLE MENTIONS

LARGE PR AGENCY OF THE YEAR
"At 90, Ketchum Defies the Trends with Break Through Performance"
Ketchum

Crisis or Issues Management Campaign of the Year
"Hertz Hits the Road"
Hertz with Ketchum

Investor/Financial Communications Campaign of the Year
"Zoetis Rings the Bell for Animal Health with the Biggest IPO Since Facebook"
Zoetis with Ketchum

Public Affairs Campaign of the Year
"Don't Ground America"
Airlines for America with Ketchum

The PRWeek Awards are recognized as one of the industry's highest accolades given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. The awards honor best practices and creative excellence in public relations programming.

These award wins follow a number of high honors bestowed to Ketchum in 2013. Last year, Ketchum was named the Holmes Report's EMEA Consultancy of the Year and also was recognized for its nine award wins at the Cannes Lions International Festival of Creativity. In 2013, Ketchum and Clorox received a Diamond SABRE Award for Superior Achievement in Measurement and Evaluation, and Ketchum won more Silver Anvils and Americas SABRE Awards than any other firm, with nine total Anvils and nine Gold SABRE Awards. The agency also won three PRWeek Awards and five EMEA SABRE Awards for work on behalf of its clients.  

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

SOURCE Ketchum

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...