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Ketchum Captures PRWeek's 2014 Campaign of the Year Award, Marking Unprecedented Fourth Win

Firm Wins Honorable Mention for Large Agency of the Year

NEW YORK, March 21, 2014 /PRNewswire/ -- Ketchum, a leading global public relations firm, and its work on behalf of Gillette was awarded Campaign of the Year at the 15th-annual PRWeek Awards held last night in New York City. This is the fourth time Ketchum and its clients have received this honor, making it the only firm that has achieved this distinction. In addition to the top award, the agency also received three awards and three honorable mentions for its work on behalf of its clients, and the firm also received the honorable mention in the Large Agency of the Year category.

"We're honored to be recognized alongside Gillette with PRWeek's Campaign of the Year award. This distinction is a testament to the partnerships we have with our clients, as well as the dedication and creativity of our account teams. These collaborations allow us to make a measurable impact on our clients' businesses and deliver break through results," said Rob Flaherty, senior partner, CEO and president of Ketchum.

Of Ketchum and Gillette's Campaign of the Year win, PRWeek editor Steve Barrett noted, "It's not easy to get people to talk about shaving. However, with a powerful and engaging initiative befitting of Superman himself, Ketchum and P&G/Gillette soared above the competition to capture tonight's highest honor." Further, a PRWeek Awards judge noted, "Fully integrated and breakthrough, this campaign made great use of paid, owned, shared, and owned, but did so in an insight-based, smart, and strategic way."

Ketchum's award-winning client programs include:

AWARD WINNERS

CAMPAIGN OF THE YEAR
"Gillette Asks: How Does the Man of Steel Shave?"
Gillette with Ketchum

Arts, Entertainment & Media Campaign of the Year
"Gillette Asks: How Does the Man of Steel Shave?"
Gillette with Ketchum

Crisis or Issues Management Campaign of the Year
"Don't Ground America"
Airlines for America with Ketchum

Promotional Event of the Year
"Do Us a Flavor"
Frito-Lay with Ketchum

HONORABLE MENTIONS

LARGE PR AGENCY OF THE YEAR
"At 90, Ketchum Defies the Trends with Break Through Performance"
Ketchum

Crisis or Issues Management Campaign of the Year
"Hertz Hits the Road"
Hertz with Ketchum

Investor/Financial Communications Campaign of the Year
"Zoetis Rings the Bell for Animal Health with the Biggest IPO Since Facebook"
Zoetis with Ketchum

Public Affairs Campaign of the Year
"Don't Ground America"
Airlines for America with Ketchum

The PRWeek Awards are recognized as one of the industry's highest accolades given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. The awards honor best practices and creative excellence in public relations programming.

These award wins follow a number of high honors bestowed to Ketchum in 2013. Last year, Ketchum was named the Holmes Report's EMEA Consultancy of the Year and also was recognized for its nine award wins at the Cannes Lions International Festival of Creativity. In 2013, Ketchum and Clorox received a Diamond SABRE Award for Superior Achievement in Measurement and Evaluation, and Ketchum won more Silver Anvils and Americas SABRE Awards than any other firm, with nine total Anvils and nine Gold SABRE Awards. The agency also won three PRWeek Awards and five EMEA SABRE Awards for work on behalf of its clients.  

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

SOURCE Ketchum

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