Click here to close now.


News Feed Item

BBVA changes its organization to accelerate the Group's digital transformation

Changes to BBVA's Executive Committee

MADRID, March 21, 2014 /PRNewswire/ -- BBVA is taking a significant step in its transformation process by creating the business area of Digital Banking, led by Carlos Torres Vila. The new division's initial priorities are to accelerate the Group's transformation and boost development of new digital businesses. Furthermore, BBVA has appointed Jaime Saenz de Tejada as the head of Strategy & Finance. At the same time, the bank is creating a new division that includes South America and the global retail business lines, which will be led by Ignacio Deschamps. Cristina de Parias joins the Executive Committee as head of Spain & Portugal.

Francisco Gonzalez, BBVA's chairman, said, "The new structure will be an important factor in converting an efficient and profitable analogue bank into a digital knowledge-services business. After setting up the platforms, which are the foundations of our digital project, we can now accelerate the creation of new products and services for 21st century customers."

The prime goal of the Digital Banking area will be to lead the digital transformation of all Group businesses in all regions. Therefore Digital Banking will be in charge of all commercial offerings, the multi-channel strategy, the distribution model and the design of commercial and operational processes. It will have the necessary local resources for this purpose.

Another priority of Digital Banking will be to develop new business lines. As a result, it will combine internal developments such as Wizzo ( with the bank's startup investments involving BBVA Ventures ( and the acquisition of innovative companies such as Simple (, which was announced recently.

To achieve its goals, Digital Banking will develop a culture that reflects active execution and the management of projects through small autonomous teams, incorporating internal and external talent.

With the creation of Digital Banking, the second phase of the Group's transformation begins after completing the development of the new technological platforms.

Carlos Torres Vila joined the Group in 2008 as head of Strategy & Corporate Development. He was previously head of Strategy and CFO at Endesa. He graduated from the Massachusetts Institute of Technology with a BS in Electrical Engineering and a BS in Management Science in 1988 and obtained an MBA in 1990 at the Sloan School of Management. The new area Digital Banking will report to Angel Cano, BBVA's chief operating officer. 

"Customers are changing the way they relate to their banks and BBVA is anticipating this change," said Mr. Cano. "The new structure will allow us to respond better to today's customers and to those of tomorrow."

Jaime Saenz de Tejada will take over the Strategy & Finance unit. Until now he was head of Spain & Portugal, and prior to that he was head of BBVA Banco Continental in Peru, and manager of Corporate and Investment Banking in the Americas, in addition to other appointments. In Strategy & Corporate Development he will assume the responsibilities previously handled by Carlos Torres Vila. In Finance he replaces Manuel Gonzalez Cid who, after 12 years of an outstanding job as CFO amid a very complex regulatory and financial environment, will now join the chairman's office as adviser for strategic affairs.

BBVA is also setting up a new division that includes South America and the global retail business lines, which will be led by Ignacio Deschamps. This area will be responsible for the South American franchises and for the global businesses of Insurance, Asset Management and Consumer Finance. It will also provide liaison and support for Garanti in Turkey and for the retail team in China. The division will be responsible for markets and businesses with strong growth potential and will be critical to the Group's income generation. The new area will be named Global LOBs & South America. The Payment Systems business line will be part of Digital Banking. Ignacio Deschamps joined the Group in 1993 and was named member of the Executive Committee in 2006, when he was head of BBVA Bancomer.

Cristina de Parias joins the Group's Executive Committee as head of the Spain & Portugal area. Prior to this appointment she was head of the Central Region in Spain. She joined BBVA in 1998 and has held positions in digital business development, payment systems, Uno-e and consumer finance, among others. Cristina de Parias holds a degree in law and earned an MBA from IESE.

For more financial information about BBVA click here

About BBVA

BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States. Its diversified business is biased to high-growth markets and it relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Spirent Communications, the leader in testing navigation and positioning systems, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Spirent Communications enables innovations in communications technologies that help connect people. Whether it is service provider, data centers, enterprise IT networks, mobile communications, connected vehicles or the Inte...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity....
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...