News Feed Item

Sanuk Launches The "Book Of Sanuk" Commercial Spot On ESPN's World Of X Games

Leading Southern California Footwear Brand, Collaborates with Curtis Birch and Stoopid Buddies Stoodios to Produce a Sanuk Brand Spot

IRVINE, Calif., March 21, 2014 /PRNewswire/ -- Sanuk, a division of Deckers Outdoor Corporation (NASDAQ: DECK), combines comfort and creativity like never before to produce "The Book of Sanuk" a vibrant visual tribute to the brand's bold beginnings, perpetually positive present and fun-filled future.

From the beach to the boulevard and beyond, "The Book of Sanuk" gives viewers a uniquely entertaining look at what it truly means to live the Sanuk lifestyle. A collaboration between Curtis Birch and Stoopid Buddies Stoodios, "The Book of Sanuk" combines smile-inducing stop-motion animation, miniature set design, and live action to tell the story of where the Sanuk brand started to where it's headed. Watch the spot now at www.Sanuk.com/TheBook.

"At Sanuk, we pride ourselves on being authentic and unique in everything we do. In working with Graffy, Inc., we were able to identify a great opportunity with the ESPN to engage both our current and future customers via our fun-filled brand commercial," said Sanuk Marketing Manager, Tommy Campagne."

"We are excited about Sanuk's deal with ESPN's World of X Games," says Robert Graff, CEO of Graffy, Inc. "In our opinion, there is no better place than surf programming with ESPN for Sanuk to support its core audience and to engage new fans. Surfing is a fundamental part of Sanuk's DNA and it's irreverent and fun approach will compliment the ASP shows. In addition, a full year of World of X Games content on ABC provides an authentic environment that aligns well with Sanuk's overall roaster of ambassadors."

"Our goal in producing World of X Games is to offer a broader year-round platform for the X Games and the athletes," said Tim Reed, X Games senior director, events & content. "The show will allow us to tell deeper stories about the personalities that are so important and relevant to our industry. We are proud to team with influential and respected organizations, brands and producers to bring more X Games content to our fans throughout the year."

The first Men's ASP World Tour Surf Event will air on ABC this Saturday, March 22nd from 3:00 – 4:00 PM EST as a part of World of X Games. "The Book of Sanuk" will air twice during this window with a total of 22 spots running through December 27th.  World of X Games will air a dedicated 1-hour show for each Men's ASP World Tour Surf Event with integration of the Women's World Tour where the events overlap.

About Sanuk
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community.  Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers, often referred to as "Not-A-Shoes", for their patented sandal construction, which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Smile...Pass It On!

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com

About Graffy, Inc.
Located in Cardiff by the Sea CA, Graffy,Inc. is a boutique media agency that is focused on connecting brands and connecting consumers. Based on today's ever evolving media landscape, our main objective is to find scalable programs and alliances that allow our clients to remain current and relevant.

Find Sanuk Online:
Website: www.sanuk.com 
Facebook: www.facebook.com/sanukfootwear
Instagram: www.instagram.com/sanukfootwear
Twitter: https://twitter.com/sanukfootwear 
Sanuk Tumblr: http://sanukfootwear.tumblr.com
Pinterest: www.pinterest.com/sanukfootwear
Video: www.youtube.com/sanuk
Photos: www.flickr.com/photos/smile_pass_it_on


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, you'll learn about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how Docke...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...