Welcome!

News Feed Item

Sanuk Launches The "Book Of Sanuk" Commercial Spot On ESPN's World Of X Games

Leading Southern California Footwear Brand, Collaborates with Curtis Birch and Stoopid Buddies Stoodios to Produce a Sanuk Brand Spot

IRVINE, Calif., March 21, 2014 /PRNewswire/ -- Sanuk, a division of Deckers Outdoor Corporation (NASDAQ: DECK), combines comfort and creativity like never before to produce "The Book of Sanuk" a vibrant visual tribute to the brand's bold beginnings, perpetually positive present and fun-filled future.

From the beach to the boulevard and beyond, "The Book of Sanuk" gives viewers a uniquely entertaining look at what it truly means to live the Sanuk lifestyle. A collaboration between Curtis Birch and Stoopid Buddies Stoodios, "The Book of Sanuk" combines smile-inducing stop-motion animation, miniature set design, and live action to tell the story of where the Sanuk brand started to where it's headed. Watch the spot now at www.Sanuk.com/TheBook.

"At Sanuk, we pride ourselves on being authentic and unique in everything we do. In working with Graffy, Inc., we were able to identify a great opportunity with the ESPN to engage both our current and future customers via our fun-filled brand commercial," said Sanuk Marketing Manager, Tommy Campagne."

"We are excited about Sanuk's deal with ESPN's World of X Games," says Robert Graff, CEO of Graffy, Inc. "In our opinion, there is no better place than surf programming with ESPN for Sanuk to support its core audience and to engage new fans. Surfing is a fundamental part of Sanuk's DNA and it's irreverent and fun approach will compliment the ASP shows. In addition, a full year of World of X Games content on ABC provides an authentic environment that aligns well with Sanuk's overall roaster of ambassadors."

"Our goal in producing World of X Games is to offer a broader year-round platform for the X Games and the athletes," said Tim Reed, X Games senior director, events & content. "The show will allow us to tell deeper stories about the personalities that are so important and relevant to our industry. We are proud to team with influential and respected organizations, brands and producers to bring more X Games content to our fans throughout the year."

The first Men's ASP World Tour Surf Event will air on ABC this Saturday, March 22nd from 3:00 – 4:00 PM EST as a part of World of X Games. "The Book of Sanuk" will air twice during this window with a total of 22 spots running through December 27th.  World of X Games will air a dedicated 1-hour show for each Men's ASP World Tour Surf Event with integration of the Women's World Tour where the events overlap.

About Sanuk
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community.  Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers, often referred to as "Not-A-Shoes", for their patented sandal construction, which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Smile...Pass It On!

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com

About Graffy, Inc.
Located in Cardiff by the Sea CA, Graffy,Inc. is a boutique media agency that is focused on connecting brands and connecting consumers. Based on today's ever evolving media landscape, our main objective is to find scalable programs and alliances that allow our clients to remain current and relevant.

Find Sanuk Online:
Website: www.sanuk.com 
Facebook: www.facebook.com/sanukfootwear
Instagram: www.instagram.com/sanukfootwear
Twitter: https://twitter.com/sanukfootwear 
Sanuk Tumblr: http://sanukfootwear.tumblr.com
Pinterest: www.pinterest.com/sanukfootwear
Video: www.youtube.com/sanuk
Photos: www.flickr.com/photos/smile_pass_it_on

SOURCE Sanuk

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...