News Feed Item

United Against Malaria Awarded Global Campaign of the Year by PRWeek

International communications platform harnessed the popularity of soccer to reach millions in Africa

NEW YORK, March 21, 2014 /PRNewswire/ -- Boutique agency KYNE and the Roll Back Malaria Partnership (RBM) announced that United Against Malaria (UAM) was named Global Campaign of the Year at the 2014 PRWeek Awards ceremony held in New York City last night, the premier accolades of the communications industry. The designation honors UAM's seamless integration into the 2013 Orange™ Africa Cup of Nations (AFCON) soccer tournament, reaching an estimated 1 billion people with life-saving messages about prevention and treatment of malaria.

"As a group of partners committed to the fight against malaria, we are grateful and honored by this recognition," said David Kyne, chief executive officer of KYNE and campaign manager for United Against Malaria. "This award is testament to the work and commitment of RBM partners Johns Hopkins University Center for Communication Programs, Malaria No More and Speak Up Africa, as well as African corporate partners such as Nando's and Standard Bank, who worked together under the UAM banner to drive progress against malaria, a preventable and treatable disease that still kills a child in Africa every 60 seconds."

As an official social cause of AFCON, Africa's most popular athletic competition, the UAM campaign partners worked with the Confederation of African Football (CAF) and influential media companies, including SuperSport and Africa24, to leverage television, radio and print channels to reach people living in endemic countries with educational messages. The communications featured African celebrity soccer players, such as Didier Drogba and Samuel Eto'o, as well as heads of state. More important than reach, studies show that after seeing a UAM spot, fans took action to
protect themselves and their families.

"UAM is a true example of the power of public-private partnerships to create social change and lasting impact," said Hervé Verhoosel, head of external relations for the Roll Back Malaria Partnership. "We are so proud of our UAM partners including non-profits, the private sector, government leaders, CAF, soccer federations and players, and the United Nations system. Each played a critical role in leveraging AFCON to help end malaria and leave a lasting legacy."

About United Against Malaria
United Against Malaria (UAM), a campaign of RBM and managed globally by KYNE, is a partnership of soccer teams and heroes, celebrities, health and advocacy organizations, governments, corporations, and individuals who have united to win the fight against malaria. Our goal is to galvanize partners throughout the world to reach the international target of reducing deaths worldwide. To learn more please visit www.UnitedAgainstMalaria.org.

About Roll Back Malaria Partnership
The Roll Back Malaria Partnership (RBM) was founded by UNICEF, WHO, UNDP and the World Bank in 1998 as a global framework to coordinate global action against malaria. Today, RBM is a global public-private partnership made up of more than 500 organizations across sectors that provides a neutral platform for consensus-building, developing solutions to challenges in the implementation of malaria control interventions and strategies, promotes high-level political commitment to keep malaria at the top of the global agenda, and monitors progress towards universal goals. For more information, visit www.rollbackmalaria.org.

About KYNE

Founded in 2009, KYNE is a privately held strategic communications agency with headquarters in New York City. KYNE's mission is to drive progress against unmet health needs by connecting public and private organizations in strategic partnerships and related communications programming. From identifying and engaging the right influencers, to developing robust multi-stakeholder campaigns, to providing ongoing media relations support, KYNE has deep experience in moving health issues forward and driving towards meaningful outcomes. To learn more, please visit KYNE.COM.

SOURCE United Against Malaria

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.