News Feed Item

Top Industry Thought Leaders Share Strategic Insights, Research at NYC Media Event: Execs from Leading Networks and Distributors Share the Stage in Discussions About The Future Of Multichannel TV

Transculturalism™ Viewed as Template for Future Success in Reaching Diverse, Young, Millennial Media Audiences

NEW YORK, March 21, 2014 /PRNewswire/ -- Over 300 media executives gathered at the 14th Annual Multicultural Media for Multicultural America Forum, held at the Edison Ballroom on March 20th in NYC. The focused event included a series of research presentations and 5 panels featuring thought leaders from all sectors of the media space. 

The day's discussion focused on transculturalism™, a concept introduced by Adriana Waterston, SVP of Marketing and Business Development of Horowitz Associates to explain the dynamics of today's diverse, multiplatform media environment.  Transculturalism™ is a cyclical relationship that all people have with each other and the impact these relationships have to ever-changing definitions of culture.   In transculturalism™, Waterston noted, "None of us are static, stuck in time or constrained in silos defined by narrow commonly accepted characteristics or traits.  We are constantly changing, evolving, and being redefined by each other.  We are all influenced, and we are all influencers." 

Waterston presented a ground-breaking segmentation of the TV universe that placed TV viewers on a continuum based on their media habits, not demographics.  Horowitz's segmentation highlighted how critical it will be to serve young, diverse Millennials with the quality content they want and on all the platforms they use. Reacting to Horowitz's segmentation data, Jose Velez-Silva, Senior Director of Multicultural Marketing for Comcast affirmed the media giant's commitment to meeting the evolving demands and expectations of their subscribers.  Velez-Silva explained that "it is about what is meaningful and relevant… we are creating our services to cater to this ever-changing transcultural and multicultural audience.   We're not starting with a product and then seeing how it fits with the household; we're talking to consumers and seeing what they really need and like, and then we're building our products and experiences to cater to those needs."

Joel Kliksberg, VP & Chief Strategy Officer,  Fusion, the new ABC/Univision joint English-language venture targeting young, Millennial Latinos,  summarized the complexity of today's media environment:  "The biggest challenge from the content production side is the pace of change.  It took radio some 38 years to reach an audience of 50 million, it took television about 13 years, and it took Instagram about a year and a half.  So the pace of change is so rapidly occurring.  But with that change comes phenomenal opportunity.  And so we, everyone who works at Fusion, feel incredibly fortunate to have these two massive parent companies making an investment in the vision of the future."

Mike Rosen, Telemundo Media's EVP of Advertising Sales, pointed to the opportunity for media giants to superserve audiences in a transcultural America: "Telemundo, for a very long time, was really a silo within the world of NBCU. It really stood alone because for so long, this industry was so separated. I love this term, transculturalism™. Today is the first time I've ever heard that term and I love it. We're always thinking about how we can refer to what's going on in the marketplace."

To keep up with photographs and information on the event as it is posted, follow Horowitz Associates on Facebook and Twitter (@HorowitzAssoc or #mcmf14).

The annual Multicultural Media Forum is organized by Horowitz Associates Market and Multicultural Research. For more about the 2014 event, contact Stephanie Wong: 914-834-5999 ([email protected]) or click here to read more about the event.



SOURCE Horowitz Associates

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.