Welcome!

News Feed Item

Top Industry Thought Leaders Share Strategic Insights, Research at NYC Media Event: Execs from Leading Networks and Distributors Share the Stage in Discussions About The Future Of Multichannel TV

Transculturalism™ Viewed as Template for Future Success in Reaching Diverse, Young, Millennial Media Audiences

NEW YORK, March 21, 2014 /PRNewswire/ -- Over 300 media executives gathered at the 14th Annual Multicultural Media for Multicultural America Forum, held at the Edison Ballroom on March 20th in NYC. The focused event included a series of research presentations and 5 panels featuring thought leaders from all sectors of the media space. 

The day's discussion focused on transculturalism™, a concept introduced by Adriana Waterston, SVP of Marketing and Business Development of Horowitz Associates to explain the dynamics of today's diverse, multiplatform media environment.  Transculturalism™ is a cyclical relationship that all people have with each other and the impact these relationships have to ever-changing definitions of culture.   In transculturalism™, Waterston noted, "None of us are static, stuck in time or constrained in silos defined by narrow commonly accepted characteristics or traits.  We are constantly changing, evolving, and being redefined by each other.  We are all influenced, and we are all influencers." 

Waterston presented a ground-breaking segmentation of the TV universe that placed TV viewers on a continuum based on their media habits, not demographics.  Horowitz's segmentation highlighted how critical it will be to serve young, diverse Millennials with the quality content they want and on all the platforms they use. Reacting to Horowitz's segmentation data, Jose Velez-Silva, Senior Director of Multicultural Marketing for Comcast affirmed the media giant's commitment to meeting the evolving demands and expectations of their subscribers.  Velez-Silva explained that "it is about what is meaningful and relevant… we are creating our services to cater to this ever-changing transcultural and multicultural audience.   We're not starting with a product and then seeing how it fits with the household; we're talking to consumers and seeing what they really need and like, and then we're building our products and experiences to cater to those needs."

Joel Kliksberg, VP & Chief Strategy Officer,  Fusion, the new ABC/Univision joint English-language venture targeting young, Millennial Latinos,  summarized the complexity of today's media environment:  "The biggest challenge from the content production side is the pace of change.  It took radio some 38 years to reach an audience of 50 million, it took television about 13 years, and it took Instagram about a year and a half.  So the pace of change is so rapidly occurring.  But with that change comes phenomenal opportunity.  And so we, everyone who works at Fusion, feel incredibly fortunate to have these two massive parent companies making an investment in the vision of the future."

Mike Rosen, Telemundo Media's EVP of Advertising Sales, pointed to the opportunity for media giants to superserve audiences in a transcultural America: "Telemundo, for a very long time, was really a silo within the world of NBCU. It really stood alone because for so long, this industry was so separated. I love this term, transculturalism™. Today is the first time I've ever heard that term and I love it. We're always thinking about how we can refer to what's going on in the marketplace."

To keep up with photographs and information on the event as it is posted, follow Horowitz Associates on Facebook and Twitter (@HorowitzAssoc or #mcmf14).

The annual Multicultural Media Forum is organized by Horowitz Associates Market and Multicultural Research. For more about the 2014 event, contact Stephanie Wong: 914-834-5999 ([email protected]) or click here to read more about the event.

 

 

SOURCE Horowitz Associates

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
As people view cloud as a preferred option to build IT systems, the size of the cloud-based system is getting bigger and more complex. As the system gets bigger, more people need to collaborate from design to management. As more people collaborate to create a bigger system, the need for a systematic approach to automate the process is required. Just as in software, cloud now needs DevOps. In this session, the audience can see how people can solve this issue with a visual model. Visual models ha...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. ANSeeN are the measurement electronics maker for X-ray and Gamma-ray and Neutron measurement equipment such as spectrometers, pulse shape analyzer, and CdTe-FPD. For more information, visit http://anseen.com/.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.