Welcome!

News Feed Item

CSPs Know Set-top Box (STB) Video, but Need Big Data to Deal with Over-the-Top (OTT) Video

NEW YORK, March 24, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

CSPs Know Set-top Box (STB) Video, but Need Big Data to Deal with Over-the-Top (OTT) Video
http://www.reportlinker.com/p02048170/CSPs-Know-Set-top-Box-STB-Video-but-Need-Big-Data-to-Deal-with-Over-the-Top-OTT-Video.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Electronic_Manufacturing

Introduction

Stratecast defines the Big Data, analytics, and business intelligence (BI) landscape around the Big Data core and three component areas, as shown in Figure 1. The evolution of communications services and enterprise applications is rapidly elevating one of those components, customer experience analytics (CEA), to a role of central importance in the Big Data market. Traditional network and service management solutions focus on whether networks and services are available, but they have a blind spot in terms of what a given customer is actually experiencing. CEA supports customer experience management (CEM), which helps to eliminate that blind spot.

CEA is designed to support any service a communications service provider (CSP) offers, but the most visible and important service that CSPs need help with today is video. CSPs are accustomed to delivering set-top box (STB) video, but the emergence of adaptive bitrate (ABR) streaming video services challenges CSPs as never before in terms of technology, traffic, cost, and resources. The ABR streaming service wreaking most of the havoc is over-the-top (OTT) video, which CSPs deliver over an existing broadband Internet Protocol (IP) network connection. What distinguishes this method of service delivery is that the CSP need not be the owner of the network over which the service is riding. Although this distinction may seem trivial, it has profound impacts, not just on the processes by which such services are acquired, but also on the network owners—many of whom, to remain financially viable, depend on service revenue that is above what those owners earn simply for providing access.
This Stratecast report analyzes the challenges that OTT places on CSPs, and how Big Data is helping CSPs to meet those challenges.

Over-the-Top (OTT) Video is Extremely Popular—and Disruptive

Over-the-top (OTT) services, those services that are delivered over IP-based broadband networks, are increasingly popular. In fact, there are literally thousands of OTT providers, spanning every telecommunications market on the planet, and providing most types of telecommunications services.
Frost & Sullivan expects OTT video applications to generate more than half of all Internet protocol (IP) traffic globally by 2020. YouTube accounts for percent of all mobile video traffic in North America. About percent of consumers have experienced video QoE issues; and 63 percent of consumers are willing to pay for value-added services to improve their viewing experience.

One way CSPs have responded to the rising tide of video traffic is by migrating customers from unlimited or "all you can eat" data plans to tier-based usage plans that charge by the gigabyte. Yet, delivering high-quality video, and finding ways to profit from it, are objectives that are not achieved simply by imposing data caps. In part, that is because the problems are not simply rooted in questions of video supply and demand. The challenges are, however, found on both the supply side—the challenge of delivering video over networks and other resources from multiple suppliers—and on the demand side, as consumers demand high-quality OTT video on an exploding array of devices.
Introduction

Over-the-Top (OTT) Video is Extremely Popular - and Disruptive
CSP Video Challenges Emanate from Supply and Demand Sides of Market
Keeping CSPs Up at Night: Adaptive Bitrate Streaming Video, and More
Competing Strategies for Leveraging Big Data to Manage OTT Video
Video Quality is Key, but Quality-to-Revenue is the Winning Strategy
In a B2B Area Like Video QoE, Does Privacy Matter? Yes It Does
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan

To order this report: CSPs Know Set-top Box (STB) Video, but Need Big Data to Deal with Over-the-Top (OTT) Video
http://www.reportlinker.com/p02048170/CSPs-Know-Set-top-Box-STB-Video-but-Need-Big-Data-to-Deal-with-Over-the-Top-OTT-Video.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Electronic_Manufacturing

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In a world where the internet rules all, where 94% of business buyers conduct online research, and where e-commerce sales are poised to fall between $427 billion and $443 billion by the end of this year, we think it's safe to say that your website is a vital part of your business strategy. Whether you're a B2B company, a local business, or an e-commerce site, digital presence is key to maintain in your drive towards success. Digital Performance will take priority in 2018 for the following reason...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.