Welcome!

News Feed Item

National CineMedia (NCM) Continues to Strengthen Its National Cinema Advertising Network

National CineMedia (NCM) continues to strengthen its national cinema advertising network with the renewal of its long-term affiliate agreement with leading regional movie theater circuit Cobb Theatres. NCM is also adding four new high-quality regional theater circuits to its network to further expand its national reach and geographic coverage.

Under the terms of this exclusive long-term renewal, 14 Cobb Theatres with 206 screens and approximately 7.5 million annual attendees will continue to be a part of the NCM’s cinema network and present NCM’s FirstLook pre-feature program to its patrons.

NCM also signed long-term cinema network affiliate agreements with three new theater circuits; Fox Theatres, Atrium Stadium Cinemas and White Mountain Entertainment. Movie Tavern, which was recently acquired by NCM Affiliate Southern Theatres, will also now join NCM’s network in accordance with Southern Theatres’ existing advertising affiliate agreement. These new affiliates will add a combined 25 movie theaters with 188 screens and approximately 6.2 million annual attendees to NCM’s cinema advertising network in markets including New York, Dallas/Fort Worth, Atlanta, Houston and Phoenix.

“Our renewal with Cobb Theatres and the addition of these four high-quality regional theater circuits to our cinema network further strengthens our competitive positioning versus other regional and national video advertising networks,” said Kurt Hall, NCM’s president and chief executive officer. “We look forward to working with these new cinema partners to bring their patrons an excellent entertainment experience through our FirstLook pre-show.”

NCM’s cinema network is the largest digital in-theater network in the United States, with exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, the three largest exhibitors in the country totaling approximately 1,250 theaters and 16,560 screens. In addition, NCM has network affiliate relationships with over 30 top regional theater circuits representing approximately 330 theaters and 3,320 screens. With the addition of these network affiliate renewals, NCM’s national cinema network totals approximately 1,580 theaters and approximately 19,880 screens.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 187 Designated Market Areas® (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital). During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com. (NCMI-A)

About Atrium Stadium Cinemas

Atrium Stadium Cinemas is a privately run theater right in the middle of downtown Staten Island, New York. With 12 modern screens all featuring digital sound, there is always a movie playing for everyone! We offer competitive pricing and a family friendly environment. www.atriumstadiumcinemas.com/

About Cobb Theatres

Cobb Theatres, based in Birmingham, Ala., is a progressive motion picture exhibitor operating 231 screens at 19 locations throughout the Southeastern United States. We are committed to being the leader in providing the ultimate entertainment experience, while maintaining a rich heritage of family values and integrity. Consistently surpassing our guests' expectations is a natural outgrowth of our dedication to empowering team members to deliver excellence in guest service. For more information on Cobb Theatres, visit www.cobbtheatres.com.

About Fox Theatres

Beginning in 1958 with a single drive-in theater outside of Reading, PA, family-owned Fox Theatres has a rich and varied history providing memorable movie-going experiences to audiences in small and mid-size markets. Today the Wyomissing, PA based company operates 32 first-run digital screens at five theaters in Pennsylvania and Maryland. www.foxshowtimes.com

About Movie Tavern

Founded in 2001, Dallas-based Movie Tavern is a leader in the cinema eatery segment catering to adults and families with 17 high-quality theatres and 141 digital screens in seven states. Movie Tavern combines first-run movies with a casual dining menu and alcoholic beverage with full service, in-auditorium dining. The company operates multiple locations in the following markets: Dallas/Ft. Worth (6), Houston (3), Atlanta (3), with additional locations in the Philadelphia, Denver, Columbus, Lexington and Williamsburg markets. www.movietavern.com

About White Mountain Entertainment

2 movie theaters servicing East Central Arizona. Great family entertainment at your local movie cinema. For more information, visit www.WMETheatres.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Announcing Poland #DigitalTransformation Pavilion
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.