Welcome!

News Feed Item

Appearance of ECCO Brand Ambassador in "Walk IN Style" Spring Summer 2014 Launch Event

SHANGHAI, March 24, 2014 /PRNewswire/ -- With more than 50 years history of shoes making, ECCO held its Spring Summer 2014 "Walk IN Style" launch event at Shanghai EXPO I-Pavilion. ECCO, a world leading shoe brand, is thrilled to launch its first brand ambassador campaign in its history. Ms. Qin Lan, the 2014 China Brand Ambassador, along with three Brand Influencers were introduced to much excitement from all the Guests. At the same time, ECCO friends as well as the famous local designer Ms. Vega Wang, who worked with ECCO this season, were present to witness this historic occasion. Many VIP guests including trade partners, ECCO consumers as well as China's most influential fashion and lifestyle media also attended and joined in the ECCO SS14 "Walk IN Style" Event.

ECCO China 2014 Brand Ambassador (Ms. Qin Lan) with Celebrity Guests and Brand Executive

In the event, Ms. Qin Lan, the ECCO's first China Brand Ambassador, looked effortlessly stylish and confident in ECCO RANUM collections and perfectly translated what "Dress Comfort" is all about. "We were immediately drawn to Qin's personality, which in many ways mirrors ECCO's brand image," commented ECCO Asia Pacific Regional Director and ECCO China General Manager.

"With Qin Lan's engagement we want to make ECCO's brand positioning relevant and applicable for the Chinese consumer to be able to reference what ECCO stands for in a Chinese context." Discussing the partnership, Qin Lan said, "I have worked with ECCO before, and their projects and products are all very exciting. I'm honored to have the opportunity to serve as their first brand ambassador in China. I have a feeling it's going to be a great year!" Mellisa Lim, ECCO APAC Marketing Director, says, "For all the time, ECCO has been telling its story on the stage of 'Walk IN Style,' and now ECCO is ready to launch its very first brand ambassador program with Scandinavian design and unique fusion of comfort and style. We have every reason to believe that ECCO will over-deliver on Chinese consumers' expectations by offering top wearing experience."

The design motif of stage is "Door" which infused both Chinese and Danish characteristic. The models walking in ECCO's SS14 new collections expressed the new trend combined romantic and elegance, tradition, and modern. The "doors" on the stage played as the bridge between east and west. Super models walked in ECCO SS14 new collections on the stage passing through one door and another. It seems like the west met with the east, the comfort combined with style by opening and closing each door. People can completely feel the free and comfortable wearing experience brought by ECCO shoes.

Echoed with the stage is a well-decorated exhibition area. Audience touched and felt the first-class leather to understand the excellent quality and exquisite craftsmanship of ECCO. This season, ECCO launched KAPSEL collection - new luxury accessory line inherited its experience in leather products making. The reputed furniture brand in Scandinavia, CARL HENSEN, also supported this event to create a classic and cozy atmosphere by bringing over the "SHELL CHAIR," the classic chair of which the leather is same as the ECCO KAPSEL collection.

ECCO also invited today's most talented Chinese designer of avant-garde outfits, Vega Wang to bring on this show. The new collection reflected 3 key words of this season - Classic Beat, Exposed, and Eye Candy. Her trademark approach of blending Chinese Chic with Modern results in a unique aesthetic that celebrates tradition tempered with simplicity and functionality which resonates the Scandinavian design of ECCO. Vice President Global Brand Management, Margit Gosau expressed her congrats on the success of ECCO SS14 WIS Event and his confidence in Brand Ambassador Program in China.

Lulu Liu
+86.21.2411.0029
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140324/CN88997

SOURCE ECCO

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.