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BiiSafe a Winner in the Red Dot Award 2014: BiiSafe Buddy is Awarded for High Design Quality

HELSINKI, Finland, March 24, 2014 /PRNewswire/ --

BiiSafe convinced the 40-member expert panel for the Red Dot Award: Product Design 2014 with the high design quality of its product BiiSafe Buddy designed by Idem Finland Oy. In the competition, the international experts discussed and evaluated 4,815 entries from 53 countries. But only designs that won over the jury with quality and innovative strength won an award. BiiSafe Buddy was successful and received the coveted Red Dot quality seal as its deserved reward.

     (Photo: http://photos.prnewswire.com/prnh/20140324/675647 )

BiiSafe Buddy consists of a stylish mobile accessory and a smartphone app. It enables easy and quick location sharing and alert sending among friends and family with just one press of a button. The message is sent to pre-selected contacts who can see the sender's location on their mobile in a map view. When used as a key ring, the app can also help in finding one's lost keys. Design and wearability have played a significant role in the product development.

"Critical factors of today's mobile accessories are wearability, high quality materials and ease of use. Chief Designer Petri Tuhkanen from Idem Finland Oy has been able to catch this thinking in the final product. We are very proud of the BiiSafe Buddy's look and feel that draws on the simplified Scandinavian design", says BiiSafe's CEO Jouni Suutarinen.

Prof. Dr. Peter Zec, initiator and CEO of Red Dot, explains the decision process in the Red Dot Award: "The 40 experts assessed the quality of the entries with the utmost care and attention. Due to their backgrounds, they also assessed the special cultural aspects of the designs from 53 countries. But only the best products receive an award from the jury. This is especially reflected in the percentage of successful entries in the Red Dot Award, which is much smaller in contrast to other international design competitions. Therefore, the winners can be proud of their achievements - with their entries, they stood out from the rest and were able to pass the test in front of the critical eyes of the experts."

About Red Dot 

With the Red Dot Design Award, the Design Zentrum Nordrhein Westfalen created an internationally renowned product competition. Its prize, the Red Dot, has established itself worldwide as one of the most sought-after quality marks for excellent design. The Design Zentrum Nordrhein Westfalen displays the award-winning products in the RedDotDesignMuseumEssen for at least one year. http://www.red-dot.org

About BiiSafe 

BiiSafe offers mobile based safety solutions and related accessories for consumer and corporate use, at a great value price. Its applications are meant for personal safety and home monitoring. BiiSafe Buddy is a stylish smartphone accessory for taking care of one's belongings and loved ones. http://www.biisafe.com

About Idem 

Idem Finland Oy is a highly experienced Design House with wide knowledge, skills and experience in various different types of design projects. Idem Finland Oy has forward looking attitude to get a chance to explore new technologies and design ideas to reach customers goals and to create new innovative products. http://www.idem.fi


Contact details:

BiiSafe
Jouni Suutarinen, CEO
jouni.suutarinen@biisafe.com
Tel. +358 (0)40 158 08 58

Idem Finland
Petri Tuhkanen, CEO
petri.tuhkanen@idem.fi
Tel. +358 (0)40 5080183

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