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Cinemaxx to Roll Out 100 Dolby Atmos Screens in Indonesia
|By Business Wire
|March 24, 2014 12:00 PM EDT
CinemaCon 2014—Dolby Laboratories, Inc. (NYSE: DLB) and Lippo
Group announced today that Cinemaxx, a new exhibitor under Indonesia’s
Lippo Group, has committed to installing Dolby
Atmos in 100 cinema screens over the next three or more years, with
30 of the 100 screens scheduled to be launched by the end of May 2015.
With this news, the revolutionary new Dolby Atmos® cinema
sound format reaches a significant milestone: more than 600 screens
worldwide have now been or are scheduled to be equipped for Dolby Atmos.
Dolby Atmos unleashes the potential of sound in storytelling by giving
filmmakers the creative freedom to easily place or move sounds anywhere
in the movie theatre to create a lifelike, virtual reality of sound and
the most engaging cinema experience ever.
“Dolby looks forward to working with Cinemaxx to bring the ultimate
cinematic experience to moviegoers in Indonesia,” said Mahesh Sundaram,
Vice President, Asia Pacific, Dolby Laboratories. “With Dolby Atmos, you
feel as if you are in the movie, not merely watching it. We are
confident that moviegoers will go back again and again to Cinemaxx once
they enjoy their first Dolby Atmos film.”
“Our goal is to offer state-of-the-art technology with first-class
amenities,” said Brian Riady, CEO, Cinemaxx. “With Dolby Atmos, we aim
to take the Indonesian cinematic experience to the next level.”
Dolby Atmos has quickly become the preferred choice for next-generation
cinema sound among major studios, award-winning filmmakers, and
exhibitors around the world. To find a Dolby Atmos equipped theatre and
showtimes, please visit www.fandango.com/dolby.
Movie patrons who would like to experience Dolby Atmos can visit iwantdolbyatmos.dolby.com
or check with their local cinema for select showtimes when tickets
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby
Atmos technology, the only object-based cinema sound platform available
today. Dolby Atmos unleashes the potential of sound in storytelling by
providing sound experts the creative freedom to easily place or move
specific sounds anywhere in the movie theatre, not just where there
happen to be speakers. The result is what moviegoers have described as
the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all the major
Hollywood studios, seven Academy Award® winning directors,
and 16 Academy Award winning sound mixers, among others. More than 600
Dolby Atmos screens have been installed or committed to in 40 countries
with more than 150 exhibitor partners. More than 100 films from 12
different countries—representing a broad range of genres from action
thrillers and animated features to comedy and horror—have been or are
scheduled to be released with Dolby Atmos sound since the first film
debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the
Hollywood Post Alliance and the Cinema Audio Society. As the inventors
of the only object-based audio format used in the cinema today, Dolby is
working closely with the Society of Motion Picture and Television
Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies.
To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For nearly 50 years, sight
and sound experiences have become more vibrant, clear, and meaningful in
Dolby. For more information, please visit www.dolby.com.
Cinemaxx is poised to be one of Indonesia’s largest and most preferred
motion picture exhibitors with more than 1,000 screens and 150 locations
planned across 77 cities. Combining state-of-the-art technology with
first-class amenities, Cinemaxx is hoping to be able to provide an
unparalleled entertainment experience to moviegoers across the nation.
MegaMaxx, the giant-screen format of Cinemaxx, is designed to take the
Indonesian cinematic experience to the next level by providing
moviegoers with an immersive audiovisual experience. Patrons can also
experience the epitome of luxury at Cinemaxx Gold, Cinemaxx’s VIP
offering, replete with lavish recliner chairs and gourmet F&B offerings
served by attendants on call. Cinemaxx is affiliated with the Lippo
Group, one of Indonesia’s largest private services providers. For more
information, please visit www.cinemaxxtheater.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of
Dolby Laboratories. “Academy Award®” is a trademark and service mark of
the Academy of Motion Picture Arts and Sciences. S14/27864 DLB-G
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