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Rustin Banks, CEO of TapInfluence, and Jay Baer, Industry Luminary, to Speak on Mastering Social Content Strategy at Social Media Marketing World 2014

Presentation by industry thought leaders offers 'how-tos' for effective and measurable social media content marketing strategies and practices

BOULDER, Colo., March 24, 2014 /PRNewswire/ -- 


Rustin Banks

Co-founder and CEO



Banks is co-founder and CEO of TapInfluence, best-selling software for automating the creation, management and measurement of social content marketing. He is a contributing author to Wired, Tech Cocktail and Entrepreneur.com, and has been named by Forbes as one of the Top Ten Leaders Changing Content Marketing. Find him on Twitter at @rustinb.

Jay Baer

Marketing Speaker and Coach


Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee's, DOLE and more. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller.


"How to Build a Social Content Marketing Strategy That Works"

Banks and Jay Baer, a New York Times bestselling author and top marketing speaker, will address the most significant challenges that marketers face in the creation and management of social content. Together, these knowledgeable experts will unpack highly effective strategies coupled with practical advice for crafting thoughtful and effective content. The co-presenters will answer common questions that address best practices for content volume, the types of content that works best for various social platforms, and finding influencers that will help reach a target audience. Brand and agency marketers, content strategists and social media strategists alike will leave this session with concrete and applicable solutions for impactful social media content marketing.  


Social Media Marketing World

Manchester Grand Hyatt San Diego

1 Market Pl

San Diego, CA 92101


Fri., March 28 at 11:45 a.m. PDT

Room: Seaport G       


For more information or to arrange an interview with Banks, please contact                                    [email protected].


#TapInfluence @rustinb joins @jaybaer to share effective #social #content #marketing strategies at #SMMW14 www.tapinfluence.com


TapInfluence, the industry leader for influencer marketing technology.

Photo - http://photos.prnewswire.com/prnh/20130208/LA57208LOGO

SOURCE TapInfluence

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