|By Business Wire||
|March 24, 2014 01:02 PM EDT||
Big data is a big opportunity for CIOs. An IDC white paper released in December, The CIO’s Chance of a Lifetime: Using Big Data and Analytics as the Ticket to Strategic Relevance, reveals that today’s data-intensive world provides CIOs the opportunity to support business objectives in a strategic, outcome-oriented way. Sponsored by SAS, the study surveyed 578 IT, line of business and analytics managers and executives.
Although big data and analytics are fundamentally transforming business, many respondents struggle to calculate – or even articulate – their value. While 95 percent saw benefits from analytics, only 31 percent could actually measure that value.
A disconnect exists between IT and lines of business (LOBs). IT is frequently seen as a roadblock rather than an enabler to analytics, leading LOBs to develop workarounds and “shadow IT” approaches. Specifically:
- LOBs see faster time to ROI from analytics than IT.
- LOBs are actively working with chief analytics officers, while IT is less connected.
- IT is less involved in setting analytics strategy than it believes.
- LOBs are less satisfied with their collaboration with IT than the reverse.
“Individual departments are gathering data and using departmental analysts to cobble together some semblance of an analytics strategy,” said Tony Hamilton, global marketing consultant at SAS. “But this approach fails to achieve a single customer view or an accurate assessment of where the business is and where it needs to go.
“When IT and business align, wonderful insights emerge. And when you distribute and scale those insights in the right context to the right recipients, new business opportunities arise. The CIO has a fantastic opportunity to lead both the business and technical conversations, allocating proper resources and establishing an enterprise-wide approach to gathering data, integrating it and ensuring its integrity.”
Analytics finding a home – but not in IT
Some 38 percent of organizations said the majority of their analytics staff reside in a centralized analytics group outside IT – that figure would have been close to zero five years ago – with 21 percent saying that group primarily determines analytics strategy.
Organizational culture a stumbling block
The survey also found that the culture of an organization creates significant stumbling blocks. Organizations must overcome resistance by top management, organizational silos and the IT-business disconnect to maximize the benefits of analytics.
IT part of the problem, not the solution
There were large differences between LOB and IT viewpoints when it came to how helpful IT is in the analytic process. Specifically there was a 14 percent variation between IT and LOB respondents as to whether IT is the primary analytics strategy developer. IT was 10 percent more satisfied with collaboration around analytics than LOB. Perhaps most tellingly, nearly twice as many IT respondents believe IT decides on analytics project funding.
For more information on how big data and analytics can drive CIO value, read: http://www.sas.com/en_us/offers/14q1/cio-chance-lifetime/register.html.
Today's announcement was made at SAS Global Forum, the world's largest gathering of SAS users, attended by more than 4,500 business and IT users of SAS software and solutions. Select sessions and keynotes from the user conference will be live streamed.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2014 SAS Institute Inc. All rights reserved.
Apr. 29, 2016 01:45 PM EDT Reads: 1,031
Apr. 29, 2016 01:30 PM EDT Reads: 428
Apr. 29, 2016 01:30 PM EDT Reads: 786
Apr. 29, 2016 01:30 PM EDT Reads: 755
Apr. 29, 2016 01:00 PM EDT Reads: 1,471
Apr. 29, 2016 01:00 PM EDT Reads: 711
Apr. 29, 2016 12:30 PM EDT Reads: 1,620
Apr. 29, 2016 11:45 AM EDT Reads: 2,201
Apr. 29, 2016 11:30 AM EDT Reads: 449
Apr. 29, 2016 11:15 AM EDT Reads: 1,404
Apr. 29, 2016 10:30 AM EDT Reads: 405
Apr. 29, 2016 10:00 AM EDT Reads: 1,100
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
Apr. 29, 2016 09:45 AM EDT Reads: 479
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Apr. 29, 2016 09:45 AM EDT Reads: 876
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Apr. 29, 2016 09:30 AM EDT Reads: 1,036