Welcome!

News Feed Item

John Frieda® Frizz Ease® Hair Care Helps Women To "Never Pull Back"

Brand Creates Movement to Inspire Women to put Best Hair & Self Forward

NEW YORK, March 24, 2014 /PRNewswire/ -- We all have those days when things aren't going our way, and it often starts with our hair. When stress is building, time is tight, and the humidity is up, sometimes we can't handle dealing with our hair on top of everything else, so we give up and put it up. But when you surrender to frizz and throw your hair up in a tired bun or pull it back into an "I don't care" ponytail, then you feel like you are not putting your best self forward. John Frieda® Hair Care experts understand that women face this problem all too often, and the number one culprit behind these pulled back moments of defeat is frizz. Now, with the newly re-launched Frizz Ease® collection, the brand team is setting out to start a movement to inspire women everywhere to "Never Pull Back," on their hair or in life.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7151751-john-frieda-frizz-ease-never-pull-back-best-hair-forward

John Frieda Frizz Ease Frizz Eliminating Hair Serums

With the debut of the new online resource, www.NeverPullBack.com, now women everywhere can learn about embracing the Frizz Ease® brand frizz-free lifestyle that lets them confidently wear their hair down every day. Just like the battle against frizz is ongoing, so is the fight against insecurity. To encourage you to let loose your best self on a daily basis, Frizz Ease® Hair Care professionals created a debut new digital video, "A Girl's got to Be Free." This powerful new online video introduces the ultimate symbol of freedom—the Statue of Liberty—to true style independence with a daring adventure to free her hair from pulled-back tyranny. Check it out at www.NeverPullBack.com, to help remember that you always have a choice—to pull back or to push confidently forward—and share with your friends to instantly deliver a welcome jolt of inspiration.

For over 25 years, John Frieda® Hair Care has provided transformative frizz solutions for women, starting with the award-winning Hair Serum Original Formula and growing into a must-have arsenal of over 20 frizz-targeting formulas. For decades, the brand has made sure that no woman has to suffer the emotional burden of a bad hair day. Now with the new "Never Pull Back" movement, on top of providing best-in-class frizz solutions, Frizz Ease® products are helping all women internalize the full-confidence attitude that comes with knowing your hair always looks smooth, sleek, and flawless.  

About Kao USA, Inc.
Kao USA, Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair®  Precision Foam Colour and Luminous Colour Glaze® hair care. Founded in 1882, Kao USA, Inc. is a member of the Kao Group of companies.

Never Pull Back With John Frieda Frizz Ease

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7151751-john-frieda-frizz-ease-never-pull-back-best-hair-forward

SOURCE John Frieda Hair Care

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...