Welcome!

News Feed Item

Act-On Software to Exhibit at LeadsCon 2014 and Demo Lead Generation and Lead Management Capabilities at Booth 155

BEAVERTON, OR -- (Marketwired) -- 03/24/14 -- Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced its participation at LeadsCon 2014, taking place March 25-26 in Las Vegas, NV. The company will showcase its marketing automation platform and provide live demos of its lead generation and lead management tools at booth 155.

Act-On's marketing automation platform provides the features and functionalities modern marketers need to more effectively market throughout the customer lifecycle. With Act-On, marketers can leverage sophisticated lead generation and lead scoring techniques, without the complexity legacy systems impose.

Act-On's list management capabilities make it easy to import lists and tailor communication to specific segments, based on behavioral actions or demographic information. Similarly, its lead scoring capabilities let marketers identify and prioritize sales-ready leads based on interest and intent, leveraging data collected from engagement with content and actions taken online.

Small marketing teams across multiple vertical industries have adopted Act-On to strengthen and automate its lead-to-revenue-management processes, including:

LearnPad, a global provider of educational tablet solutions and digital content for K-12, adopted Act-On to do more sophisticated online marketing and lead nurturing programs. Since deploying Act-On, LearnPad has experienced a 26x growth in marketing-qualified leads (MQLs), and now produces up to 700 MQLs monthly. Act-On has also enabled LearnPad to launch over 120 different digital campaigns for acquisition, retention, and expansion purposes, and has helped the company leverage email, online content, and events to better address lead generation needs. Read the full case study here.

To The Point Marketing, a digital marketing agency serving a range of B2B and B2C brands, turned to Act-On to provide cutting edge lead generation solutions and better execution of multi-step sales and marketing campaigns. Thanks to Act-On's powerful automated programs, the agency has helped countless clients hone their messaging, keep pipelines filled, and deliver value to new and repeat customers. As a result, efficiency at TTPM is up by 80 percent and profitability has tripled. Read the full case study here.

Flycast Partners, a leading North American provider of IT service management consulting and VAR for BMC Software, relied on Act-On to power its lead management strategy and increase overall revenue performance. By implementing Act-On, Flycast has been able to better prioritize sales-ready leads, eliminate unnecessary cold calls, and personalize messaging according to the specific needs of individual prospects. This has helped Flycast to drastically shorten its sales cycle and exceed sales goals by tenfold. Read the full case study here.

To learn more about the Act-On platform and its lead generation and lead management capabilities, stop by booth 155 at the LeadsCon show, March 25-26 in Las Vegas, NV.

Companies of all sizes have turned to Act-On in record numbers in order to execute integrated, multi-channel marketing and lead nurturing campaigns. Using Act-On, marketers can automate critical marketing tasks as well as receive rich analytics and reports in real-time; all without the need for IT support. Act-On's customers range in size from small and mid-size businesses to marketing departments of large enterprises, including digital marketing agencies. Use of the platform spans all major industry verticals such as services, technology, manufacturing, healthcare and finance.

Converse with us on Twitter, circle us on Google+ and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action blog. Use #ActOnSW and join the social conversation.

About Act-On
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together -- across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...