Welcome!

News Feed Item

Act-On Software to Exhibit at LeadsCon 2014 and Demo Lead Generation and Lead Management Capabilities at Booth 155

BEAVERTON, OR -- (Marketwired) -- 03/24/14 -- Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced its participation at LeadsCon 2014, taking place March 25-26 in Las Vegas, NV. The company will showcase its marketing automation platform and provide live demos of its lead generation and lead management tools at booth 155.

Act-On's marketing automation platform provides the features and functionalities modern marketers need to more effectively market throughout the customer lifecycle. With Act-On, marketers can leverage sophisticated lead generation and lead scoring techniques, without the complexity legacy systems impose.

Act-On's list management capabilities make it easy to import lists and tailor communication to specific segments, based on behavioral actions or demographic information. Similarly, its lead scoring capabilities let marketers identify and prioritize sales-ready leads based on interest and intent, leveraging data collected from engagement with content and actions taken online.

Small marketing teams across multiple vertical industries have adopted Act-On to strengthen and automate its lead-to-revenue-management processes, including:

LearnPad, a global provider of educational tablet solutions and digital content for K-12, adopted Act-On to do more sophisticated online marketing and lead nurturing programs. Since deploying Act-On, LearnPad has experienced a 26x growth in marketing-qualified leads (MQLs), and now produces up to 700 MQLs monthly. Act-On has also enabled LearnPad to launch over 120 different digital campaigns for acquisition, retention, and expansion purposes, and has helped the company leverage email, online content, and events to better address lead generation needs. Read the full case study here.

To The Point Marketing, a digital marketing agency serving a range of B2B and B2C brands, turned to Act-On to provide cutting edge lead generation solutions and better execution of multi-step sales and marketing campaigns. Thanks to Act-On's powerful automated programs, the agency has helped countless clients hone their messaging, keep pipelines filled, and deliver value to new and repeat customers. As a result, efficiency at TTPM is up by 80 percent and profitability has tripled. Read the full case study here.

Flycast Partners, a leading North American provider of IT service management consulting and VAR for BMC Software, relied on Act-On to power its lead management strategy and increase overall revenue performance. By implementing Act-On, Flycast has been able to better prioritize sales-ready leads, eliminate unnecessary cold calls, and personalize messaging according to the specific needs of individual prospects. This has helped Flycast to drastically shorten its sales cycle and exceed sales goals by tenfold. Read the full case study here.

To learn more about the Act-On platform and its lead generation and lead management capabilities, stop by booth 155 at the LeadsCon show, March 25-26 in Las Vegas, NV.

Companies of all sizes have turned to Act-On in record numbers in order to execute integrated, multi-channel marketing and lead nurturing campaigns. Using Act-On, marketers can automate critical marketing tasks as well as receive rich analytics and reports in real-time; all without the need for IT support. Act-On's customers range in size from small and mid-size businesses to marketing departments of large enterprises, including digital marketing agencies. Use of the platform spans all major industry verticals such as services, technology, manufacturing, healthcare and finance.

Converse with us on Twitter, circle us on Google+ and get to know our company on LinkedIn and Facebook. For marketing best practices and tips, read our Marketing Action blog. Use #ActOnSW and join the social conversation.

About Act-On
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together -- across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...