|By PR Newswire||
|March 24, 2014 02:06 PM EDT||
ST. LOUIS, March 24, 2014 /PRNewswire/ -- Just in time for the start of the 2014 baseball season, the new Budweiser Brew House in the much-anticipated Ballpark Village development in St. Louis will open its doors this week. Spanning three levels and 26,000 square feet, the venue includes an outdoor beer garden and rooftop deck with spectacular views of Busch Stadium.
Featuring a full menu and more than 200 beer taps, the Budweiser Brew House will offer live music and regular special events with Anheuser-Busch brewmasters to offer brewing insights and knowledge to home brewers who share a passion for making and celebrating great beer.
In conjunction with the Ballpark Village Grand Opening, the Budweiser Brew House will first open to the public on Thursday, March 27, at 9 p.m. The official opening of the Budweiser Brew House will take place the evening of Saturday, March 29, and will culminate with an exclusive private concert by country music star Joe Nichols. On Monday, March 31, as the St. Louis Cardinals take on the Reds in Cincinnati, the Budweiser Brew House will have 52 high-definition televisions tuned to the game for an Opening Day Watch Party starting at 2 p.m.
Beginning today, fans 21 and older can win VIP access to the Joe Nichols concert on Saturday, March 29, as well as tickets to the St. Louis Cardinals home opener on Monday, April 7, via the Budweiser Facebook page. For more information, visit www.facebook.com/budweiser.
"The Budweiser Brew House at Ballpark Village is a symbol of Anheuser-Busch's commitment and continued investment in our community," said Julia Mize, Vice President, Experiential Marketing, Anheuser-Busch. "Whether the Cardinals are at home or away, fans can enjoy great food and some of the best beers in brand-new ways through one-of-a-kind offerings only the Budweiser Brew House can deliver."
One of the Budweiser Brew House's most unique features, a 21-foot tap wall, allows guests to pour and explore a variety of beers on tap at the ideal temperature. With the help of an in-house beer ambassador, adults 21 and older can purchase a Budweiser Brew House card in the dollar amount of their choice, swipe the card at the ice wall, and watch as their chosen tap dispenses a perfectly chilled beer.
The Budweiser Brew House follows the opening of Budweiser's EIGHTEEN|76 and the
St. Louis Biergarten venues last year, which visually tell the story of Budweiser through authentic imagery and architectural elements. Designed by The Cordish Companies with Jeffrey Beers International, the interior of the Budweiser Brew House is inspired by Anheuser-Busch and Budweiser's rich heritage and longstanding commitment to quality. For example, a rotunda on the second floor prominently features the signature crown of the King of Beers overhead, while one of the restaurant's 11 bars is reminiscent of the famed Budweiser Clydesdales stable.
"Budweiser and baseball have gone hand-in-hand since both were born in the 1800s, and we are helping carry on that legacy through the Budweiser Brew House," said Tom Kraus, Director, Budweiser. "Just like Budweiser, the Budweiser Brew House and Ballpark Village will change the way people see St. Louis and raise the standard for enjoying a baseball game."
Tickets to access to the rooftop deck during St. Louis Cardinals games will be available to purchase through the Cardinals.
Every Friday at 5 p.m., beginning April 4, the Budweiser Brew House will serve as the backdrop for Fridays on Clark, a kickoff to the weekend that will be open to the public and include beer samplings and a variety of activities throughout the year. The first Fridays on Clark event will feature an appearance by the full Budweiser Clydesdale hitch.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods, including "kraeusening" for natural carbonation, and beechwood aging, which results in unparalleled balance and character. The brand celebrates great times and has used the phrase "Grab Some Buds" in advertising since 2010.
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest, all-natural ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and, combined, hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 12 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.
Beth Kerley, Anheuser-Busch
Jen Crichton, Weber Shandwick
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