|By PR Newswire||
|March 24, 2014 02:06 PM EDT||
ST. LOUIS, March 24, 2014 /PRNewswire/ -- Just in time for the start of the 2014 baseball season, the new Budweiser Brew House in the much-anticipated Ballpark Village development in St. Louis will open its doors this week. Spanning three levels and 26,000 square feet, the venue includes an outdoor beer garden and rooftop deck with spectacular views of Busch Stadium.
Featuring a full menu and more than 200 beer taps, the Budweiser Brew House will offer live music and regular special events with Anheuser-Busch brewmasters to offer brewing insights and knowledge to home brewers who share a passion for making and celebrating great beer.
In conjunction with the Ballpark Village Grand Opening, the Budweiser Brew House will first open to the public on Thursday, March 27, at 9 p.m. The official opening of the Budweiser Brew House will take place the evening of Saturday, March 29, and will culminate with an exclusive private concert by country music star Joe Nichols. On Monday, March 31, as the St. Louis Cardinals take on the Reds in Cincinnati, the Budweiser Brew House will have 52 high-definition televisions tuned to the game for an Opening Day Watch Party starting at 2 p.m.
Beginning today, fans 21 and older can win VIP access to the Joe Nichols concert on Saturday, March 29, as well as tickets to the St. Louis Cardinals home opener on Monday, April 7, via the Budweiser Facebook page. For more information, visit www.facebook.com/budweiser.
"The Budweiser Brew House at Ballpark Village is a symbol of Anheuser-Busch's commitment and continued investment in our community," said Julia Mize, Vice President, Experiential Marketing, Anheuser-Busch. "Whether the Cardinals are at home or away, fans can enjoy great food and some of the best beers in brand-new ways through one-of-a-kind offerings only the Budweiser Brew House can deliver."
One of the Budweiser Brew House's most unique features, a 21-foot tap wall, allows guests to pour and explore a variety of beers on tap at the ideal temperature. With the help of an in-house beer ambassador, adults 21 and older can purchase a Budweiser Brew House card in the dollar amount of their choice, swipe the card at the ice wall, and watch as their chosen tap dispenses a perfectly chilled beer.
The Budweiser Brew House follows the opening of Budweiser's EIGHTEEN|76 and the
St. Louis Biergarten venues last year, which visually tell the story of Budweiser through authentic imagery and architectural elements. Designed by The Cordish Companies with Jeffrey Beers International, the interior of the Budweiser Brew House is inspired by Anheuser-Busch and Budweiser's rich heritage and longstanding commitment to quality. For example, a rotunda on the second floor prominently features the signature crown of the King of Beers overhead, while one of the restaurant's 11 bars is reminiscent of the famed Budweiser Clydesdales stable.
"Budweiser and baseball have gone hand-in-hand since both were born in the 1800s, and we are helping carry on that legacy through the Budweiser Brew House," said Tom Kraus, Director, Budweiser. "Just like Budweiser, the Budweiser Brew House and Ballpark Village will change the way people see St. Louis and raise the standard for enjoying a baseball game."
Tickets to access to the rooftop deck during St. Louis Cardinals games will be available to purchase through the Cardinals.
Every Friday at 5 p.m., beginning April 4, the Budweiser Brew House will serve as the backdrop for Fridays on Clark, a kickoff to the weekend that will be open to the public and include beer samplings and a variety of activities throughout the year. The first Fridays on Clark event will feature an appearance by the full Budweiser Clydesdale hitch.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods, including "kraeusening" for natural carbonation, and beechwood aging, which results in unparalleled balance and character. The brand celebrates great times and has used the phrase "Grab Some Buds" in advertising since 2010.
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest, all-natural ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and, combined, hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 12 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.
Beth Kerley, Anheuser-Busch
Jen Crichton, Weber Shandwick
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Sep. 1, 2015 01:00 AM EDT Reads: 403
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 31, 2015 11:00 PM EDT Reads: 498
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 31, 2015 10:30 PM EDT Reads: 396
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 364
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 31, 2015 07:15 PM EDT Reads: 481
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Aug. 31, 2015 07:00 PM EDT
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 31, 2015 06:30 PM EDT Reads: 521
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 31, 2015 06:00 PM EDT Reads: 243
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Aug. 31, 2015 04:45 PM EDT
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 31, 2015 04:30 PM EDT Reads: 456
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Aug. 31, 2015 04:30 PM EDT
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Aug. 31, 2015 03:15 PM EDT
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 31, 2015 03:00 PM EDT Reads: 248
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 31, 2015 02:45 PM EDT Reads: 375
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 31, 2015 02:30 PM EDT Reads: 457