Welcome!

News Feed Item

New Adobe Experience Manager Accelerates Development of Digital Experiences Across Channels

Adobe Summit, the Digital Marketing Conference — Adobe (Nasdaq:ADBE) today announced a major new release of Adobe® Experience Manager, the market leader in Web experience management, including innovations for simplification of website re-platforming, dynamic asset delivery and mobile app development.

According to a survey conducted by Adobe, Digital Roadblock: Marketers Struggle to Reinvent Themselves1, marketers agree they need to reinvent themselves to succeed, and nearly three-quarters stated the top driving force behind this need for change is the expanded number of channels and platforms to reach audiences. Adobe has responded to the need for a more expedient development process for both web and mobile app marketing, delivering new capabilities through its Adobe Experience Manager solution for:

  • Sites — Touch-enabled interface simplifies the launch of web and mobile sites, and a newly imagined template approach can help reduce project time by up to 50 percent. New dashboards give marketers greater insight into the most effective content on online properties, while support for automated translation helps reach global audiences faster. Through integrations with leading commerce engines, Experience Manager provides organizations the flexibility to build rich experiences that lead to purchase on their commerce platform of choice.
  • Assets — Dynamic, interactive media experiences, including video, can now be authored and delivered across devices. Advanced video features now include the ability to add annotations and measure engagement. New workflows help streamline tasks such as photo shoots for campaign launches. Experience Manager Assets provides deeper integration with Adobe Creative Cloud, enabling Adobe’s leading digital media tools to store, sync and share assets with Adobe Marketing Cloud. Marketers can then use assets across Adobe’s digital marketing solutions, including Adobe Target, Adobe Campaign and Adobe Social, supporting the delivery of a consistent brand experience across all channels.
  • Apps — Combined with the new PhoneGap Enterprise (see separate release), Experience Manager provides the only mobile app development platform for both developers and marketers. Developers can quickly build cross-platform apps, such as for retail and financial services. Marketers can then use Experience Manager’s drag-and-drop interface to edit and add to apps, as well as push content updates from the web to apps. Marketers can also analyze app performance in real time through new, built-in integration with Adobe Analytics.
  • Communities — As brands shift focus to building communities — and loyalty — on their own online properties, Experience Manager delivers a full set of capabilities designed to support them at scale. Organizations are now empowered to easily moderate communities and help boost engagement with sentiment analysis. New machine translation provides community members the ability to select their language of choice, and helps marketers overcome communication barriers and grow brand advocates worldwide.
  • Forms — Large volumes of forms can be created, managed and made available as part of websites, mobile sites and mobile apps, with capabilities to adapt to device types and user responses. Forms can be integrated with business processes, helping government agencies, financial services organizations and others increase efficiency and improve response times.

The capabilities of Adobe Experience Manager are built on a unified platform, offering organizations the flexibility to deploy and manage digital experiences themselves or in the cloud via Adobe’s managed services.

Quotes

Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target, Adobe

  • “Digital experiences have extended well beyond the PC to tablets, mobile devices, social channels, digital glass, and even wearables. Whether searching a mobile site, diving into a favorite tablet app, or participating in an online community, consumers expect brands to provide a consistent, personal experience every time. Adobe Experience Manager, as part of the industry’s most complete set of marketing solutions, is uniquely positioned to continue defining the future and helping marketers succeed every step of the way.”

Ryan Bonifacino, vice president, Digital Strategy, Alex and Ani

  • “Alex and Ani is the world’s fastest growing multichannel retailer with an intensely loyal following of customers, so the digital marketing solutions we adopt have to be versatile and best in class. Adobe Experience Manager offers strong integration with Adobe Marketing Cloud and Creative Cloud, which empowers teams to develop and deliver insight-driven digital experiences across devices with the same personalized mindset as our products themselves. This enables companies like ours to align traditional and digital marketing strategies across sales channels to support accelerated business growth.”

Sandra Van Wormer, digital marketing director, DuPont

  • “At DuPont, we are the world's leading science company focused on solving the greatest challenges in food, energy and protection. To do this successfully we must reach our customers around the world in a way that resonates with them and addresses the challenges they face. Adobe Experience Manager helps us to fulfill our strategies by enabling digital experiences that are optimized, and that can be efficiently leveraged across languages and geographies.”

Chris Hansen, associate director of Digital Design and Development for Internet Sales, Verizon Wireless

  • “A top priority for us is offering customers the best user experience on any device. With advances in Adobe Experience Manager, new products can be delivered across more devices faster. We’re impressed by the new digital asset management capabilities, which offer greater flexibility and control, enable companies to manage and deliver assets more efficiently, as well as keep coordinated on the experiences being driven by multiple teams.”

Barbara Venneman, principal and Deloitte Digital national digital marketing leader, Deloitte Consulting LLP

  • “Converging forces in the industry continue to pressure organizations to establish an integrated marketing capability to engage with an increasingly savvy, informed, and multi-faceted customer. The product advances announced today by Adobe represent a significant step forward in helping marketers to more effectively and easily deliver personalized and consistent experiences across the customer’s channel of choice and in the customer’s preferred language.”

Bob Van Beber, senior vice president and Managing Director, SapientNitro

  • "Today's always-on and digitally-savvy consumer demands a connected and personalized user experience that cuts across channels and devices. We rely on Experience Manager to give our global marketers a robust framework and tool to bring their brand experiences to life across platforms in a very effective, efficient manner. We look forward to these enhancements to support our new capabilities and provide increased value to our customers."

Helpful Links

Availability

The new Adobe Experience Manager is expected to be available on a worldwide basis by the end of May 2014.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

1Digital Roadblock: Marketers Struggle to Reinvent Themselves” Adobe, March 2014

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...