Welcome!

News Feed Item

Adobe Unveils Robust Set of Mobile App Development Solutions for Marketers

Adobe (Nasdaq: ADBE) today unveiled a series of innovations that help companies create, manage and deliver highly personalized mobile app experiences to their customers and prospects in real-time. The new capabilities build on Adobe’s market leadership in mobile and deliver against the entire spectrum of mobile marketing including developing dynamic mobile apps, managing and marketing content for apps across all major app stores, measuring mobile marketing campaigns, and engaging users of apps near Apple iBeacons.

“Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within Adobe Marketing Cloud,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Adobe Marketing Cloud is the industry’s most complete, integrated solution for marketers, and today’s announcement further cements our leadership in mobile app marketing.”

Adobe Marketing Cloud enables deep analysis of user engagement with mobile experiences across devices as well as powerful optimization tools for delivering location-based content in real time. Marketers can now significantly grow the return on their investment (ROI) by effectively acquiring, engaging, and retaining customers who use mobile apps and websites. Easy-to-use and integrated workflows across Adobe Marketing Cloud reduce the complexity of managing, analyzing, and optimizing experiences across app stores. The new mobile capabilities include:

  • App development made easy with PhoneGap Enterprise: Adobe introduced a new offering, PhoneGap Enterprise, a robust set of tools that transform mobile app development by empowering both marketers and developers. Developers can build apps across platforms, meet aggressive time-to-market demands, and support third party integrations. Marketers can easily update app content, optimize the app post launch and manage app reviews and variations without the need for app development skills. The unique drag and drop functionality ensures that marketers can easily change and preview app content including images, videos, interactive and text based content. Updates appear instantly across platforms including iOS and Android. Mobile apps built with PhoneGap Enterprise can be natively integrated with Adobe Experience Manager to ensure consistent content management across any app, mobile site or website. Marketers can manage content across hybrid and native apps without having to worry about multiple app stores, fragmented operating systems, and different device sizes.
  • Content management for Digital Publishing Suite (DPS): Adobe Experience Manager already integrates with Adobe Digital Publishing Suite (DPS) allowing marketers and commercial publishers to create, publish and measure content-centric apps.
  • Measurement of mobile marketing campaigns: With Adobe Mobile Services 2.0, marketers can measure which campaigns are driving mobile app downloads across the leading marketplaces including the Apple App Store and Google Play. Marketers can also measure a broad set of user behaviors after the app is downloaded including launch events, user engagement, content sharing across social, and product purchases, giving them deep insights into the lifetime value of users. By tracking the effectiveness of paid, owned, and earned marketing campaigns for mobile apps, companies can now accurately track ROI and fully optimize their spend.
  • Support for Apple iBeacons: Adobe is the first mobile provider to measure and respond to user engagement in mobile apps connected to iBeacons in sports stadiums, retail stories and other external venues. Adobe Mobile Services 2.0 allows companies to analyze and act on the users’ location near iBeacons including dwell time, entering or exiting an iBeacon area, navigation of mobile users around iBeacons and more. Marketers can also easily deliver local notifications based on the proximity to an iBeacon. In addition, companies are able to tie app interactions to all other app engagement data in Adobe Analytics.
  • Re-engagement of customers across mobile apps: With the integration of Adobe Campaign and Adobe Mobile Services 2.0, marketers are now able to re-engage loyal customers with push notifications across mobile applications. Using the Adobe Campaign UI, companies can deliver breaking news, credit balance details, flight departure details and more in an instant and consistently across devices.

Additional mobile capabilities that were introduced across other Adobe Marketing Cloud Solutions today include Adobe Target Premium, which offers A/B testing capabilities of in-app content and targeted experiences based on the users’ location and lifecycle data to make app experiences more impactful.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

Helpful Links

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"Since we launched LinuxONE we learned a lot from our customers. More than anything what they responded to were some very unique security capabilities that we have," explained Mark Figley, Director of LinuxONE Offerings at IBM, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...