Welcome!

News Feed Item

Adobe Transforms Real-time Personalization for Marketers

Adobe Summit, The Digital Marketing Conference — Adobe (Nasdaq:ADBE) today announced Adobe Target Premium, a new personalization solution, which leverages predictive technology to unlock valuable insights and take the guesswork out of marketing. Adobe Target Premium, part of the Adobe Marketing Cloud, automates the targeting of relevant content, offers and cross-sell recommendations for marketers. This enables organizations to easily launch automated campaigns with just a few clicks, driving immediate gains in engagement, conversion and revenue. In addition, Adobe Target now takes full advantage of Adobe Analytics behavioral data and reporting capabilities, allowing marketers to rapidly turn insights into action.

Consumers expect brands to deliver relevant experiences when they visit their website, mobile app or other online channels, and marketers are responding. According to a survey conducted by Adobe, Digital Roadblock: Marketers Struggle to Reinvent Themselves1, marketing personalization ranked highest (33 percent) in terms of importance to their company’s future marketing efforts (see separate release). With the introduction of Adobe Target Premium, Adobe now provides two offerings for creating relevant website and mobile app experiences: Adobe Target Standard, the industry leading and intuitive A/B testing and targeting solution for every marketer; and Adobe Target Premium, which features advanced testing and automated personalization:

  • Automated decisions: Today’s marketers must deliver increasingly more personalized experiences to millions of distinct and demanding consumers. Scaling personalization efforts to meet those needs taxes the ability to predict which content and offers will result in visitors becoming customers. Automated targeting in Adobe Target Premium uses sophisticated, self-learning algorithms to automatically determine and dynamically serve the right content based on a visitor’s current and past behavior.
  • Deeper audience targeting: Consumers expect personalized experiences that can compel them to read an article, sign-up for a service, or purchase a product. Adobe Target is now integrated with Adobe Analytics to leverage behavioral data that builds a rich Master Marketing Profile. Integration with Adobe Audience Manager can further enrich the Master Marketing Profile with a set of diverse anonymous data—from the marketer’s internal CRM system data to its third party audience data and offline variables— to paint a clear picture of a website visitor or mobile app user.
  • Flexible, powerful reporting: Adobe Target now taps into Adobe Analytics data, creating an automatic, two-way feed between optimization activities and marketing analytics. As a result, marketers can now dissect results based on any number of audience segments and success metrics available within their data, even after the campaign runs.
  • Meaningful mobile experiences: Marketers need to optimize mobile app experiences to drive sales and realize a solid return on their investment. Adobe Experience Manager (see separate release) provides the only mobile app development platform for both developers and marketers. And through Adobe Marketing Cloud for Mobile (see separate release), Adobe Target pays it off, offering integrated, easy-to-use optimization capabilities like A/B testing of in-app content and targeting experiences based on location and lifecycle data.
  • Intuitive marketer workflow: The foundation of Adobe Target Premium is a unique, step-by-step framework that brings together activities such as advanced, experience-level testing, automated personalization, offer optimization, and intelligent cross-selling, all based on one line of code for implementation. A visual experience composer allows marketers to directly interact with their sites, easily creating and targeting multiple experiences to different audiences, optimizing against appropriate success metrics—no technical skills required.
  • Best practices and expert onboarding: Best practices matter as much as the technology itself when it comes to optimization and personalization. Adobe Target Premium includes access to strategic services to speed implementation and usage, including ongoing optimization roadmap support and strategic advice from experienced industry experts to manage and run campaigns on behalf of customers. Services include developing testing, targeting and personalization strategies; a prioritized list of site areas and optimization campaigns to run in each area; reviewing competitive reports; optimization insights and impact from analytics data; implementation of privacy-centric consumer opt-outs; and ROI analysis.

Quotes

Aseem Chandra, vice president, Adobe Target and Adobe Experience Manager business, Adobe

  • “Consumers interacting with your brand expect a consistent and personalized experience across every channel, including the web, mobile sites, apps, social, and even in-store. Adobe Target Premium empowers marketers to create and deliver personalized experiences, without having to guess what their consumers will care about. This is a game changer for digital personalization and proof of our commitment to help our customers maximize revenue.”

Siping Roussin, senior manager, optimization and personalization, Lenovo

  • “When it comes to our marketing efforts, there can’t be a ‘one-size-fits-all’ approach. The challenge is determining the right activities to deliver the most optimized experiences possible. Working with Adobe Target, we’ve been able to amplify our efforts in reaching specific audience segments with personalized content, resulting in over 12x return on site visitors becoming customers. As we continue to pursue innovative ways to deliver compelling and relevant experiences to our customers we’re looking forward to what’s to come in Adobe Target Premium.”

Deepak Nair, vice president and head of digital intelligence, US Bank

  • “Time and time again, it’s clear to us that Adobe values the feedback of its own customers in developing and continuing to evolve a best-class personalization solution like Adobe Target. At U.S. Bank, we’re constantly evaluating different, unique ways to leverage Adobe Target for our campaigns, and with these advances in Adobe Target Premium, we’re looking forward to taking advantage of a strong package of advanced testing and automated personalization capabilities to meet and exceed our business goals.”

Kenyon Rogers, senior manager, digital, Marriott International

  • “For Marriott and our brands, we’re often managing dynamic pricing and inventory. Efficiency is key to our ongoing success, and we want to make sure that our online visitors experience the content that’s relevant to them. With how much Adobe Target has matured in the form of Adobe Target Premium, it’s wonderful that we can automate decisions like offers and recommendations to our customers at all times, engaging them with meaningful, personalized content during their journey through our sites.”

Pricing and Availability

Adobe Target Premium is available in beta for select customers starting in early May, and is expected to be generally available by the end of June 2014. Pricing is based on a flat-fee model, enabling customers to test and target more within a predictable cost structure. For more information, customers should contact an Adobe sales representative. To learn more, visit here.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

1“Digital Roadblock: Marketers Struggle to Reinvent Themselves” Adobe, March 2014

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...