Welcome!

News Feed Item

Adobe Transforms Real-time Personalization for Marketers

Adobe Summit, The Digital Marketing Conference — Adobe (Nasdaq:ADBE) today announced Adobe Target Premium, a new personalization solution, which leverages predictive technology to unlock valuable insights and take the guesswork out of marketing. Adobe Target Premium, part of the Adobe Marketing Cloud, automates the targeting of relevant content, offers and cross-sell recommendations for marketers. This enables organizations to easily launch automated campaigns with just a few clicks, driving immediate gains in engagement, conversion and revenue. In addition, Adobe Target now takes full advantage of Adobe Analytics behavioral data and reporting capabilities, allowing marketers to rapidly turn insights into action.

Consumers expect brands to deliver relevant experiences when they visit their website, mobile app or other online channels, and marketers are responding. According to a survey conducted by Adobe, Digital Roadblock: Marketers Struggle to Reinvent Themselves1, marketing personalization ranked highest (33 percent) in terms of importance to their company’s future marketing efforts (see separate release). With the introduction of Adobe Target Premium, Adobe now provides two offerings for creating relevant website and mobile app experiences: Adobe Target Standard, the industry leading and intuitive A/B testing and targeting solution for every marketer; and Adobe Target Premium, which features advanced testing and automated personalization:

  • Automated decisions: Today’s marketers must deliver increasingly more personalized experiences to millions of distinct and demanding consumers. Scaling personalization efforts to meet those needs taxes the ability to predict which content and offers will result in visitors becoming customers. Automated targeting in Adobe Target Premium uses sophisticated, self-learning algorithms to automatically determine and dynamically serve the right content based on a visitor’s current and past behavior.
  • Deeper audience targeting: Consumers expect personalized experiences that can compel them to read an article, sign-up for a service, or purchase a product. Adobe Target is now integrated with Adobe Analytics to leverage behavioral data that builds a rich Master Marketing Profile. Integration with Adobe Audience Manager can further enrich the Master Marketing Profile with a set of diverse anonymous data—from the marketer’s internal CRM system data to its third party audience data and offline variables— to paint a clear picture of a website visitor or mobile app user.
  • Flexible, powerful reporting: Adobe Target now taps into Adobe Analytics data, creating an automatic, two-way feed between optimization activities and marketing analytics. As a result, marketers can now dissect results based on any number of audience segments and success metrics available within their data, even after the campaign runs.
  • Meaningful mobile experiences: Marketers need to optimize mobile app experiences to drive sales and realize a solid return on their investment. Adobe Experience Manager (see separate release) provides the only mobile app development platform for both developers and marketers. And through Adobe Marketing Cloud for Mobile (see separate release), Adobe Target pays it off, offering integrated, easy-to-use optimization capabilities like A/B testing of in-app content and targeting experiences based on location and lifecycle data.
  • Intuitive marketer workflow: The foundation of Adobe Target Premium is a unique, step-by-step framework that brings together activities such as advanced, experience-level testing, automated personalization, offer optimization, and intelligent cross-selling, all based on one line of code for implementation. A visual experience composer allows marketers to directly interact with their sites, easily creating and targeting multiple experiences to different audiences, optimizing against appropriate success metrics—no technical skills required.
  • Best practices and expert onboarding: Best practices matter as much as the technology itself when it comes to optimization and personalization. Adobe Target Premium includes access to strategic services to speed implementation and usage, including ongoing optimization roadmap support and strategic advice from experienced industry experts to manage and run campaigns on behalf of customers. Services include developing testing, targeting and personalization strategies; a prioritized list of site areas and optimization campaigns to run in each area; reviewing competitive reports; optimization insights and impact from analytics data; implementation of privacy-centric consumer opt-outs; and ROI analysis.

Quotes

Aseem Chandra, vice president, Adobe Target and Adobe Experience Manager business, Adobe

  • “Consumers interacting with your brand expect a consistent and personalized experience across every channel, including the web, mobile sites, apps, social, and even in-store. Adobe Target Premium empowers marketers to create and deliver personalized experiences, without having to guess what their consumers will care about. This is a game changer for digital personalization and proof of our commitment to help our customers maximize revenue.”

Siping Roussin, senior manager, optimization and personalization, Lenovo

  • “When it comes to our marketing efforts, there can’t be a ‘one-size-fits-all’ approach. The challenge is determining the right activities to deliver the most optimized experiences possible. Working with Adobe Target, we’ve been able to amplify our efforts in reaching specific audience segments with personalized content, resulting in over 12x return on site visitors becoming customers. As we continue to pursue innovative ways to deliver compelling and relevant experiences to our customers we’re looking forward to what’s to come in Adobe Target Premium.”

Deepak Nair, vice president and head of digital intelligence, US Bank

  • “Time and time again, it’s clear to us that Adobe values the feedback of its own customers in developing and continuing to evolve a best-class personalization solution like Adobe Target. At U.S. Bank, we’re constantly evaluating different, unique ways to leverage Adobe Target for our campaigns, and with these advances in Adobe Target Premium, we’re looking forward to taking advantage of a strong package of advanced testing and automated personalization capabilities to meet and exceed our business goals.”

Kenyon Rogers, senior manager, digital, Marriott International

  • “For Marriott and our brands, we’re often managing dynamic pricing and inventory. Efficiency is key to our ongoing success, and we want to make sure that our online visitors experience the content that’s relevant to them. With how much Adobe Target has matured in the form of Adobe Target Premium, it’s wonderful that we can automate decisions like offers and recommendations to our customers at all times, engaging them with meaningful, personalized content during their journey through our sites.”

Pricing and Availability

Adobe Target Premium is available in beta for select customers starting in early May, and is expected to be generally available by the end of June 2014. Pricing is based on a flat-fee model, enabling customers to test and target more within a predictable cost structure. For more information, customers should contact an Adobe sales representative. To learn more, visit here.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

1“Digital Roadblock: Marketers Struggle to Reinvent Themselves” Adobe, March 2014

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
"We have several customers now running private clouds. They're not as large as they should be but it's getting there. The adoption challenge has been pretty simple. Look at the world today of virtualization vs cloud," stated Nara Rajagopalan, CEO of Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.