Welcome!

News Feed Item

BrightRoll Appoints Andy Mitchell to Lead European Operations

Digital Advertising Veteran Joins Leading Programmatic Video Ad Platform as Managing Director to Drive Accelerated Growth in the Region

SAN FRANCISCO, CA and LONDON, UNITED KINGDOM -- (Marketwired) -- 03/25/14 -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Andy Mitchell as managing director of European operations. In this role, Mitchell is responsible for leading sales and business strategy to drive the adoption of programmatic video in the European market.

BrightRoll is making investments to expand its operations in Europe and meet growing demand for programmatic video platforms. Mitchell brings over 20 years of digital media and advertising technology experience to BrightRoll and is focused on driving transparent financial efficiency, agile and iterative product deployment and simple, scalable ease of trade. He leads a growing team out of the company's European headquarters in London.

"The BrightRoll platform is unique in that it unites buyers and sellers in a single marketplace, which creates significant efficiencies," said Andy Mitchell, managing director of BrightRoll Europe. "I am very much looking forward to helping advertisers and publishers realize the value of direct programmatic transactions."

The use of programmatic technology, including real-time bidding (RTB), to buy digital video advertising is experiencing rapid growth in Europe. According to IHS, research partner of IAB Europe, programmatic video ad buying across the "big five" European markets (UK, France, Spain, Germany and Italy) will grow an average of 77 percent a year and be worth an estimated EUR 627 million by 2017.

BrightRoll has built a trusted, unified programmatic platform that enables buyers and sellers of digital video advertising to maximize efficiencies and ROI. The company put the technology infrastructure in place to expand the programmatic capabilities of its platform to power the digital advertising market in Europe, and most recently, announced a new data center in Europe to meet explosive demand in the region. BrightRoll has seen more than 600 percent business growth since first opening its European offices in 2011.

"BrightRoll is seeing an upward trajectory in the European market and we've been searching for a candidate of Andy's caliber to further expand our leadership position in the region," said Charles Whittingham, senior vice president of sales, BrightRoll. "It's rare to find leaders in the industry with such extensive knowledge of the digital ad ecosystem and programmatic landscape, and BrightRoll will certainly benefit from the expertise he brings to the team."

Mitchell has held a number of leadership positions working with brands, agencies, agency trading desks (ATDs), demand-side platforms (DSPs), ad tech companies and the publisher market in Europe. Most recently, he served as Chief Operating Officer at Rightster, and prior to that, spent six years as managing director at ANyMedia, the advertising network and technology division of Daily Mail and General Trust (DMGT). In this role, Mitchell was instrumental in the commercial success of Mail Online through the development of digital advertising teams and implementation of programmatic initiatives. Previous experience includes roles as media development director at Panasonic and development director at Ogilvy & Mather. Mitchell also served as managing director at DoubleClick UK, where he was responsible for growing the team from five to 140 employees, which led to success in securing deals with some of the most prominent brands in Europe.

Mitchell's appointment is effective immediately. For more information about this addition to the BrightRoll management team, visit www.brightroll.com/about/team/.

BrightRoll is rapidly expanding its European operations, with a number of open positions across all departments. Learn more about career opportunities at BrightRoll.

About BrightRoll
BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world's largest brands, including more than 80 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit www.brightroll.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

MEDIA CONTACT
Maya Komadina
(415) 677-9222 (x 1293)
maya@brightroll.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often un...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.