Welcome!

News Feed Item

TRUSTe Launches TRUSTed Interests - Putting Consumers in Control of Their Digital Experience

-- In Field Tests, 9 out of 10 People Provide Advertisers With Their Interests To Customise Ads

LONDON, March 25, 2014 /PRNewswire/ -- Today, TRUSTe, the leading global data privacy management company, introduced TRUSTed Interests, the first privacy-friendly interests management solution putting consumers in direct control of their digital experience. TRUSTed Interests is an extension to the TRUSTe Data Privacy Management Platform which enables consumers to share and manage details of their interests across mobile and desktop devices.

Logo - http://photos.prnewswire.com/prnh/20140106/CL40095LOGO

Independent research by Ipsos MORI reveals while 82% of consumers are concerned about the type of personal information collected through their web-browsing history, some consumers are willing to share details of specific products and services they are interested in with advertisers in exchange for a more relevant ad experience. The initial implementations of TRUSTed Interests are focused on creating a better consumer advertising experience to benefit the entire ad ecosystem through the delivery of privacy-friendly, relevant ads. In field tests of TRUSTed Interests, 9 out of 10 consumers chose to share details of their interests instead of opting-out of online behavioural advertising.

Speaking at the launch of TRUSTed Interests during ad:tech San Francisco this week, Chris Babel CEO at TRUSTe said:

"Enabling consumers to share their interests directly with advertisers has the potential to revolutionise the ad industry, addressing consumer and regulatory privacy concerns while putting consumers in control over their advertising experience and enabling advertisers to deliver more relevant ads.

"Consumers are increasingly concerned about being tracked online but currently their only choice is to opt-out of interest-based advertising. TRUSTed Interests enables consumers to take control of their digital experience without expecting them to become experts in cookies or tracking technologies in order to protect their privacy. As the number one global privacy brand, TRUSTe is uniquely positioned to deliver this new privacy-friendly interests management solution for the ad ecosystem."

Consumers Willing to Share Their Interests

Independent research conducted by Ipsos MORI from 14-17 February among 2,000 US consumers found that 39% would share their interests directly with advertisers if it meant receiving ads tailored to those interests. Nearly half of consumers (48%) would be willing to do this if the advertiser's privacy policy was certified by a third party privacy organisation. Having shared their interests with advertisers – 38% agreed they would be less likely to opt out of targeted ads and 1 in 3 (32%) agreed they would be more likely to click on ads.

In three months of field tests with both Ad Exchanges and DSPs, 90% of consumers chose to share their interests; of those consumers, 50% selected multiple interests, with 80% of them selecting both categories of interests they 'liked' and 'disliked'. The top five categories consumers chose to receive ads about were technology, games, news, travel and health. The five most common categories they chose not to receive ads about were dating, auto, career, finance and education.

Bob Walczak, General Manager of Mobile and Video at PubMatic commented: "With TRUSTed Interests, we have witnessed high consumer engagement with setting interests, especially on mobile devices. Most important, the fact that half of these consumers selected multiple interests provides even more valuable information that will help our clients deliver more relevant ads to their audiences."

Eric Rosenblum, COO, Drawbridge commented: "The promise of delivering custom-tailored advertising messages across devices is why advertisers work with us, and this innovative solution will bring added value to our clients' campaigns. By delivering ads targeted towards known consumer interests, our whole industry will benefit."

About TRUSTed Interests

TRUSTed Interests is a global interests management solution that puts consumers in control of their ad experiences by allowing them to choose which ads they want to see. This is the first solution designed to enable consumers to share and control their advertising interests with the ad ecosystem in a privacy-friendly way on both desktop and mobile devices. TRUSTed Interests creates a better ad experience and benefits the entire ad ecosystem through sharing the information directly with a network of certified advertising partners, including ad network/platforms, brands and publishers.

For more information about TRUSTed Interests visit www.truste.com/interests or e-mail [email protected].

About TRUSTe

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please visit www.truste.com.

About Ipsos MORI

The research was conducted on i:omnibus, Ipsos MORI's online omnibus, between 14-17 February 2014 involving 2,000 adults aged 18-75 across the U.S. The survey data was weighted to the known population profile to be nationally representative of adults aged 18-75 in the U.S.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
I’m going to cry tonight, long and hard. I’ll do so as I remember and mourn Jeremy Geelan. I knew Jeremy for almost 20 years, from the time he showed up one day at Cloud Expo’s headquarters in Bergen County, New Jersey, and went to work. The show wasn’t called Cloud Expo then, of course – it was still known as Java Edge, a pioneering event that grabbed developers, architects, and enterprise IT users alike for twice-yearly confabs. Jeremy didn’t have a job there, or even a job offer. He was s...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...