Welcome!

News Feed Item

Americans Have 52 Reasons To Experience Their Australian "Someday" Now

New "Someday" Campaign from Virgin Australia, Delta Air Lines and Tourism Australia Offers 52 Aussie Someday Trips for Americans to Win

LOS ANGELES, March 25, 2014 /PRNewswire/ -- Virgin Australia, Delta Air Lines and Tourism Australia are teaming up to encourage Americans to visit Australia now, not "someday," in their first joint U.S. marketing campaign, with a chance to win one of 52 trips. Starting today, "Someday" hopefuls can visit AustraliaSomeday.com to enter and explore unforgettable experiences throughout Australia.

"I really want to go someday" is something Americans say a lot about Australia. Beyond the major landmarks, few realize the variety an Aussie vacation allows, where to start or truly how close Australia is – only 14 hours from Los Angeles to Sydney on Virgin Australia's daily direct flights.  

To showcase just why There's Nothing Like Australia for a vacation, the partners are inviting Americans to enter the contest by choosing from 52 (a whole year's worth!) signature weeklong trips featuring the best experiences and events in Australia throughout the year. Each trip comes complete with a week's hotel, roundtrip airfare for two and the featured Australian experience.

Discover Australia and Win

On AustraliaSomeday.com, "Someday" travelers go on a visual journey through videos and pictures related to each of the 52 experiences, which act as clues that hint to where in Australia the experience is enjoyed. Place a "pin" on the map of Australia at the location and – if they get it right – be entered to win that "Someday" trip. Hopefuls can enter each of the weeklong experiences for 52 different chances to win a trip to discover Australia now.

With its breathtaking landscapes, thriving foodie scene and so much more, Australia consistently tops Americans "must-visit" lists, but for many it's a trip they'll take "someday." At its core, the 52 "Someday" campaign encourages travelers to stop waiting, pack their bags and start their journey to Australia today.

"We know the many Americans that want to visit Australia 'someday' are busy and that's why they put off going," said Tourism Australia's Vice President, Americas, Jane Whitehead. "But we also know they deserve a great break and we want to make this easy – and fun. So we created a contest that will test everyone's Aussie geography, provide some great vacation inspiration and, importantly, show how accessible an Aussie vacation is – and how each of these experiences can be enjoyed within one weeklong trip."

"Participants can choose the experiences that appeal to their interests. Beyond Australia's natural beauty and iconic attractions we offer one of the most exciting food and wine scenes, vibrant art, the oldest living culture on earth with stories 50,000 years old and lively festivals in diverse locations."

"Someday" Airline Partners

With premier airlines Virgin Australia and Delta as partners, the "Someday" campaign shows how easy it is to get to Australia.

Virgin Australia Chief Customer Officer, Mark Hassell said: "We have been flying direct to Los Angeles for over five years and since then we have significantly expanded our network, now offering seamless connections onto 250 destinations across North America with our partner, Delta Air Lines."

"The journey to Australia starts the second you step on board Virgin Australia – including award-winning in-flight entertainment, 'starlit' mood cabins, lie-flat beds in Business Class, premium bars and dining designed by internationally acclaimed chef Luke Mangan. This is complemented by our warm and genuine cabin crew who provide outstanding customer service for which we are renowned."

Through the trans-Pacific joint venture, passengers can connect seamlessly between Delta and Virgin Australia's three daily flights from both airlines' international gateway in Los Angeles to Australia's three largest cities – Sydney, Melbourne and Brisbane – and then continue onto Virgin Australia's comprehensive network of more than 47 destinations across Australia. Members of both Delta SkyMiles, and Virgin Australia's Velocity Frequent Flyer program can earn reciprocal rewards and recognition throughout the journey.

Ranjan Goswami, Delta's vice president – Los Angeles added, "We're excited to be the first chapter in these Australian getaways by flying winners to our international gateway in Los Angeles. With our growing Los Angeles network and commitment to enhancing the customer experience in the air and on the ground, we know the winners will get their trips off to a great start." 

With award-winning service and daily flights out of major U.S. cities, Americans don't have to wait another day for their someday.

Upon the contest conclusion on April 21 (11:59 pm ET), answers will be revealed for each experience and the site will continue to serve as a tool for travelers to build their ideal Australian trip, using the expertly crafted "Someday" trip itineraries (based on best time to visit, events, etc.) and Virgin Australia's Airpass. Special offers from Delta Vacations and Virgin Australia will be available for those who entered, but did not win and still want experience their Aussie "someday" now. 

For further details on the campaign and competition visit AustraliaSomeday.com, www.facebook.com/SeeAustralia, www.facebook.com/virginaustralia and www.twitter.com/virginaustralia. Discover more with #AustraliaSomeday.

To access the multimedia press release which includes image, video and campaign assets please go to http://www.multivu.com/mnr/7151951-tourism-australia-52-aussie-someday-trips.

 

 

New "Someday" Campaign from Virgin Australia, Delta Air Lines and Tourism Australia Offers 52 Aussie Someday Trips for Americans to Win

 

New "Someday" Campaign from Virgin Australia, Delta Air Lines and Tourism Australia Offers 52 Aussie Someday Trips for Americans to Win

 

New "Someday" Campaign from Virgin Australia, Delta Air Lines and Tourism Australia Offers 52 Aussie Someday Trips for Americans to Win

 

SOURCE Tourism Australia

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.