Click here to close now.




















Welcome!

News Feed Item

Symphony Advanced Media Inks Technology Deal with TiVo Research

Partnership to Result in Industry's Largest Single-Source, Passively Captured, Cross-Media Panel of Opt-In Participants

SAN FRANCISCO, March 25, 2014 /PRNewswire/ -- Symphony Advanced Media (SymphonyAM), the technology leader in passively captured cross-platform media measurement, is announcing today a new partnership with TiVo Research and Analytics, Inc. (a wholly-owned subsidiary of TiVo Inc. [NASDAQ: TIVO]), the pioneer in delivering insights from single-source matching of TV-viewing and advertising exposure with purchase information. Together, SymphonyAM and TiVo Research will be creating the largest single-source, cross-media panel of opt-in participants in the market, designed to enable deep insights into consumers' media consumption and social media engagement across screens, coupled with detailed demo- and psychographics, advancing understanding of the interplay between media and marketing beyond what is currently available.

(Logo: http://photos.prnewswire.com/prnh/20140325/NE89908LOGO )

TiVo Research will license SymphonyAM's mobile and online app technology which passively captures media usage across television, mobile phone, tablet, and PC, including detailed social networking and search activity. This multi-year deal, effective April 1, 2014, will marry the largest source of cross-media opt-in panel insights with data from TiVo TV set-top boxes to develop the most comprehensive view of media consumption and its impact on purchase behavior.

As part of the deal, TiVo Research and SymphonyAM will recruit TiVo panel customers to opt into SymphonyAM's and TiVo Research's single-source, cross-platform panel. Data gleaned from the expanded panel will be available to the broad marketplace including agencies, advertisers, media companies and research firms, which all rely on consumer behavioral data across media platforms.

"Understanding how cross-media exposure is impacting the behavior of our target consumers is more critical than ever for us," said Aaron Fetters, director Insights and Analytics Solutions Center at Kellogg Company. "The Symphony Advanced Media and TiVo Research collaboration offers us a potential path to greater levels of depth, accuracy and insights into cross media behavior."

"Mobile and social are transforming media consumption at an unprecedented pace, and the market is hungry for fresh insights into the ROI of cross media exposure," said Charles Buchwalter, president and CEO of SymphonyAM. "This partnership brings the best from both companies and will allow for a novel perspective on how cross-platform exposure influences consumers' path-to-purchase."

"TiVo Research has committed to assemble the best in breed partners to offer cross-media insights. This new partnership with Symphony Advanced Media will expand our value proposition of set-top box and purchase data to provide our clients with deep insights in cross-media consumption, information that is key to our clients' businesses today," said TiVo Research president Bob Meyers.

About Symphony Advanced Media
Symphony Advanced Media, the pioneer in single-source cross-media passive measurement, is a leading technology and data provider that measures integrated media consumption and resulting behaviors, enabling advertisers, agencies and publishers to optimize media strategies and maximize advertising performance. SymphonyAM provides unparalleled focus on individual, single-source, real-time cross-media measurement, a firm belief that passive measurement is better than stated measurement and deep commitment to reaching new levels of advertising effectiveness accuracy. To learn more about SymphonyAM, visit: http://www.symphonyam.com.

About TiVo Research
TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading media marketing analytics company that helps advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TiVo Research's patented web-based Media TRAnalytics® and TV Health Ratings™ platforms match the TV and digital advertising households receive with the products the same households actually buy, enabling TiVo Research clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TiVo Research clients include Procter and Gamble,  ION Media, Sunovion and Starcom MediaVest Group. More information at: www.TiVoResearch.com.

TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2014 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, to the future cross-media panel to be created by TiVo Research and Analytics, Inc. (a wholly-owned subsidiary of TiVo Inc.) and SymphonyAM and the associated products and services to be offered in connection with this collaboration. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports filed with the Securities and Exchange, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2014 and Current Reports on Form 8-K. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

Media Contact:
Laura Maas (InkHouse for Symphony Advanced Media)
781-966-4124
[email protected]

SOURCE Symphony Advanced Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...