Welcome!

Article

How to Avoid Overlooks When Marketing an Application

The Essentials

In these times of saturated app marketplaces, where thousands of Angry Birds and Candy Crush clones duke it out with original apps that promise everything from quick and easy dating to the ability to control your house's temperature, it is harder than ever to make your app stand out and get the attention it deserves. The rise of mobile devices and app stores has been so meteoric that the rewards for a successful have never been higher, but the fierce competition also means that it can be quite intimidating to put your app out there into a sea of quality and chaff.


Luckily, there is plenty you can do to ensure that your app has at least a fighting chance of getting the attention it warrants. It's not easy, but it's doesn't have to be complex or difficult either.

Website

As streamlined and ever-evolving as app marketplaces are, not all app users tend to find the apps they use from within the marketplaces themselves. Having a good website that explains what your app is all about - and hopefully makes a positive first impression - can be one of the most fruitful sources of customers out there. You can even use a template.

Tell a story

In an ideal world, your app would be judged on its quality, its function, and its appeal. Apps however, much like any other online product, can always benefit from a little context. Telling the story of your app helps define the app and give it some sense of personality. Even if that story is of how you programmed it on your own within a year of learning how to program, never underestimate how much the personal element adds for the potential consumer.

Awards

The problem of saturation in the app market isn't a new one, and fortunately there are plenty of websites and services that have recognised the problem (both from the app-maker and app-user's perspective) and done something about it. Awards such as the The Mobileys or Kiip Build Fund exist to bring attention to particularly innovative or useful apps, and there are also plenty of sites that are willing to test, review, and talk about your app. All you need to do is reach out a little - many sites like getting free things, and the exposure from influential writers, sites, and awards can break an app to an exponentially larger group.

Agency

If schmoozing reviewers, coming up with an interesting angle, or creating a website with a compelling design and effect seems a bit too much for you, then there is always the option of hiring an agency. While much of what agencies do can be done by individuals, the experience, resources, and connections an advertising agency can provide often means it takes far less time (and possibly fewer mistakes) to get the job done.

Whatever path you take towards pushing your app and getting it into the hands of customers, keep in mind that the best advertising is word of mouth. Keep your customers happy, give plenty of support, and make sure your app is as good as it can be - if you can do that, much of the advertising will take care of itself.

More Stories By Anne Lee

Anne Lee is a freelance technology journalist, a wife and a mother of two.

Latest Stories
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.