|By Marketwired .||
|March 25, 2014 09:00 AM EDT|
TORONTO, ONTARIO -- (Marketwired) -- 03/25/14 -- Addictive Mobility, in partnership with IAB Canada, is presenting the inaugural Mobile First Strategy Forum in Toronto on Wednesday, April 23rd 2014. The Mobile First Strategy Forum was conceived as an exclusive thought leadership forum for CMOs, senior managers from leading agencies and other industry leaders to learn about and discuss strategies on how to best position advertising for a mobile first world.
"We felt it was the right time to hold this event. It aligns with our ongoing commitment to provide our partners with the tools to successfully position themselves in the mobile first world we now live in. We are very excited to have IAB participate with us as we both share a common goal to ensure that Canadian Brands and Advertisers continue to be on the cutting edge of Digital Advertising," explained Naveed Ahmad, CEO of Addictive Mobility.
The conference will consist of a number of different sessions and will include speakers and panelists from Comscore and eMarketer among others. One panel discussion will feature the challenges faced by agencies that are transitioning brands into today's mobile first world. This agency panel will be structured like a fireside chat with some of Canada's thought leaders in the mobile advertising such as Shane Cameron, Managing Director -OMD, and Peter Vaz, VP -MacLaren McCann and Raymond Reid - Managing Director - Neo@Ogilvy.
"When Addictive Mobility presented the idea for the Mobile First Strategy Forum, we immediately thought the timing was right. Mobile traffic has grown to over 20% of the inventory and we need to start the discussion that location is important. It means thinking about targeting, ad formats, creative and analytics. We are happy to partner with and support our member's initiatives as we address major issues in the market," explained Chris Williams President of IAB Canada.
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